You Can’t Build a Business Without It

Relationships must be built on trust.

trustworthy

Trust is a firm belief in the reliability, truth, ability, or strength of someone or something. That’s the definition I Googled.

I got a message in my inbox today with the subject line: You’ll have a HARD TIME selling and recruiting without THIS…

That got my attention. But I opened the email because I trusted the sender. Point taken!

The email talked about how important it is to build trust. And I have been thinking about that all day.

Do you agree that we need to have a basis of trust with our audience. They are watching us and if we want to connect with them we need to be trust worthy.

Funny thing about trust. It is easier to identify the absence of trust. I had a hard time picking a picture to demonstrate trust. There were too many clichés. That lead to thinking about what it takes to gain trust.

What do you need to do to gain trust? You can’t just say you are trustworthy. You must live it.

Here are three simple ways to live trustworthiness.

  1. Be reliable.

Do what you say you will do!

Did you drive two hours not-reliablein bad weather to keep an appointment and the other person stayed home?

You don’t have to write it on your hand.

You live trustworthiness.

Your friends will not react this way when your name is mentioned.

  1. Be Consistent

Do your friends know how you will treat them? Do you treat those who will not buy, the same way you do those who will? Do you behave the same way you do when you are tired as when you feel great?consistent

You don’t have to write it on your hand.

You live trustworthiness.

Your friends will not react this way when your name is mentioned.

  1. Be Honest

You are someone who tells it like it is. Your friends know that when you say something is great, it is. They have seen you lose a sale rather than lie to keep it.

You don’t have to whonestrite it on your hand.

You live trustworthiness.

Your friends will not react this way when your name is mentioned.

.

Being reliable, consistent, and honest is hard, isn’t it? But, I think you will agree that being trustworthy pays off in big ways.

If you keep those hard appointments, you will be there for the one with your best business partner.

If you continue to treat all people well in every situation, you will surround yourself with people who behave the same way.

If you speak honestly at every opportunity, you will gain more sales than you will lose.

 

 

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