How to Guarantee Your Prospects Will Enthusiastically Say, “YES!” When You Invite Them to Take a Look at Your Business!

MeDiane3You can successfully recruit even if you are an introvert!

In fact, introverts do this better than extroverts.

I am an introvert; and so is Ferny Ceballos who guest writes my blog today.

He has been successful at many things. Click on the blog below to learn his three Golden Rules of Cold Market Recruiting.

He starts,

How would you like to guarantee your prospects enthusiastically say, “YES!” when you invite them to take a look at your business?

Maybe that sounds like a tall order…

But it’s absolutely possible, and I’m about to reveal exactly how to make it happen through my 3 “golden rules” of cold market recruiting.

First though, let me share a personal story I think you’ll find instructive.

So I actually learned how to recruit outside of MLM—way outside.

As an undergrad at MIT, I was in a fraternity, and part of the recruiting process for my frat was getting a list of phone numbers to cold call of incoming freshmen who requested to receive information about housing options at our institute.

Oddly enough, that year, and all the following years, I personally recruited the most new pledges into my fraternity.

My secret?

I was willing to do the work!

It turned out that a big part of what made me the best recruiter in my fraternity – despite my introverted nature and shyness – was that I was one of the very few people in my fraternity who actually made any calls at all.

I didn’t want to disappoint my fraternity brothers, so I wanted to do the work that they asked me to do.

Thus, I took action, and was one of the few who got results, and was able to learn and grow from that experience.

So that’s rule #1 of cold market recruiting…

As I was cold calling people, either they would answer or their parents would answer.

Through that process, I learned a lot about what it takes to get people interested in what you have to offer.

The biggest trick?

A lot of listening.

Now, I’m not a big talker—I’m a relatively introverted and shy person, as I previously stated.

So the idea of cold calling was pretty intimidating, but I did it anyway.

I learned that because I’m relatively introverted, I naturally tend to do less talking and more listening, which turned out to be the key to my success.

And yup, that’s rule #2 of cold market recruiting…

Once I graduated from MIT, it was time to face the real world.

In my network marketing company, that meant talking to new prospects.

I traded in selling the virtues of my fraternity for selling a network marketing opportunity, and I became the top recruiter in my organization.

The problem was, even though I wanted to teach this process to my team and share why it worked, I wasn’t able to teach it to anyone, including my team…

…therefore, duplication was non-existent with my team.

And here’s why…

Because I developed my recruiting methods so unconsciously and organically, I didn’t have a “formula” so it could be easily taught to others, and therefore my business suffered.

Therefore, all my recruiting efforts only led to poor growth and lackluster retention, no matter how many people I recruited.

Here’s the cold hard truth about what I learned in network marketing…

What’s worse is that most other people in my company were worse off than me. At least I knew how to recruit!Everyone else was left to fend for themselves, because what my organization taught new reps about recruiting — if you’ll pardon my french — was total crap!

And sadly, that’s usually the case for most this industry.

Does this sound familiar???

“Find more people and bring them to meetings.”

Heard this “strategy” before?

That’s all I was being asked to do: find more people.

My upline told me…

“Ferny, your business is going to grow if you find more people, bring them to our meetings, and get them in the business.”

To them, it was all about a body count.

Then to make me feel a little better about the process, they kept giving me the other WORST piece of advice in network marketing…

“It’s not selling. It’s sharing.”

Both statements are garbage because…

We are influencing, therefore we are selling!

We’re trying to create a process to influence people and have them see the value of what we have.That’s the definition of salesmanship.

So make no mistake, we are absolutely selling.

As such, organization leaders are literally crippling people from the start by saying, “It’s not selling. It’s sharing,” because they’re saying you don’t have to learn skills.

And that’s just not true—at all!

You MUST learn Skill Sets!

Fortunately, the “selling skills” a networker needs to master are actually quite simple.The first one you need to learn is how to invite.

“Find more people and bring them to meetings,” is just plain horrible advice because it sets up a selfish mindset.

And here’s how it plays out in practice…

Using this poor guidance, every time I started a conversation with somebody, I had a selfish agenda.

Basically, I was trying to get them to do something that would benefit me by trying to get them to join my business.

That’s the problem with what’s being taught and the reason why it’s so dang toxic in the network marketing space.

Is it any wonder your prospects are skeptical?

Everyone sees you (and most people in this industry) as selfish!

Because they see that you’re just trying to “get them in the deal” or twist their arm into buying something.Whew!

That may be hard to read, but it’s the truth.

To put it differently…

People don’t want to hear what you have to say because they don’t want to get forcefully roped into doing what YOU want them to do.

Read that again to really let it sink in.

Got it?

Good.

Now, what should be taught in network marketing is this…

Listen to people who express a problem or desire, which your business opportunity or product can help them solve.

The reason this should be taught is because it sets up a service-based mindset.

Where your whole approach is…

“I’m here to help.”

“I’m here to counsel you and help you solve some of the issues you’re dealing with in your life.”

The key to making this work is that when you have conversations with people…

You just want to be present with them and actually take a genuine interest in talking to them.

Introverts actually do this better than extroverts

Extroverts tend to be the “salesy” type of people.They might recruit a lot of people, but those people will also quit because they got aggressively pushed into a business.

So instead of being pushy, what you have to do instead is basically ask a few pointed questions about how they’re doing

  • How is your health?
  • How is the job going?
  • Etc.

Then shut up and listen.

Listen at least 80 to 90% of this entire conversation because you’re listening for things that you can connect with, expressed problems or desires that you can help people with, based on what you have to offer.

When you approach prospecting in this way, you’re going to have much better results.

Once you’ve heard them out, you can say…

“By the way, John, you said you were really sick of your time at work and you feel stuck. If I showed you a way to get out of that and still make the income you’re making, would you be interested?”

Of course he’s going to say, “yes!”

Or…

“John, you said you were really struggling with your weight and your health. You’re having x, y, and z health issues. I can show you something that can help you with that pretty easily without changing your diet too much. Will you be interested?”

Another easy, “yes!”

Or…

“John, you’ve expressed certain issues about your health or you’d like to lose some weight. I can show you a way to lose weight without having to exercise like a madman. Would you be interested?”

Of course he’ll take a look!

When you set up the invite in that way, when you point at the expressed problem or desire that they spilled their guts about and say, “I have something to help you solve that problem,” then most of the time they’re going to say, “yes.”

Simple as that.

In fact, my friend Julie put together a FREE Social Media Recruiting Guide you can download right now, which shows you how you can effectively use this ‘recruiting psychology’ in a passive way using social medial.

Click Here to Secure Your Copy for FREE!

Now, this brings us to rule #3 of cold market recruiting…

Even if your prospects say…

“Wait, wait, wait. Is this one of those deals?”

You reply…

“John, I’m just trying to help you with your issue. You said this is a problem. If you don’t want to listen, it’s cool.”

Now you’re taking it away.

That’s called posture.

If they act a little suspicious, or you maybe screwed up the delivery, then just take it away.

Just say…

“John, I’m just trying to help you with your issue. If you’re not interested, no problem. If you want to just continue where you’re working and that’s good enough for you, and good enough for your family, then that’s cool. I’m willing to show you an alternative if you’re interested.”

That’s the takeaway, and it’s how you create posture.

What’s happening there is you’re positioning yourself as if you don’t need their business.

They need you more than you need them.

Regardless of your financial situation, regardless of whether you’re on your last dollar, you’ve got to have that posture, because the bottom line is getting people in the business doesn’t make you money.

Having them STAY in the business and produce is what makes you money.

Their invitation has to be rooted in the big audacious problem that they have in their life that they want to solve.

How do you apply this to your business?

Simple.Offline? 

You just have conversations.

Online?

It’s exactly the same, through a Video Chat, or a Skype call, or on the phone.

You can have the exact same type of conversation.

You’ve just got to be willing to listen to people.

One thing is always true…

No matter which format you start the conversation, you want to listen and ask questions that will lead them to express what their true desires are or what problems they want to solve in their life.

Connecting on Social Media

When you’re putting a post out on social media, whether it be Facebook, Twitter, a video, whatever, don’t ever post anything about your company or your product.

Why?

Well, to be frank…

No one cares about your company or your product!

As soon as you post anything about your company or your product, you become a commodity and no different from the products available at regular stores.

In contrast, when you post on social media saying…

“I’m so happy. I lost x amount of pounds and this many inches in the past x amount of weeks. I feel amazing. Thank you. I’m so grateful.”

This is completely different and garners interest from people who desire similar results.

…and as such, they will often reach out, of their own volition, and request to connect with you.

When they do that, they’ve already expressed the problem they’re experiencing in their life, because they responded to your post.

In my friend Julie’s Social Media Recruiting Guide, she reveals some additional ways of doing this type of “passive prospecting” which are extremely effective.

For example…

When you help somebody produce a result or solve a problem in their life, then you should celebrate their achievement on social media, acknowledging and congratulating them for achieving that result.

But again, don’t mention your company or your product.

This is all about what you can do for people, not what your company can do for people.

Finally, always remember that…

You’re the authority!

You’re the consultant.

That’s how you should present yourself—as the knowledgeable expert facilitating other’s success.

And when you acknowledge other people for their achievements on social media, people WILL reach out to you.

Think about it…

This is infinitely more powerful than just talking about yourself, because now you’ve demonstrated an ability to help other people achieve their goals.

That’s how you should be behaving on social media.

Solving people’s problems and helping them achieve their desired outcomes is ultimately what’s going to get you where you want to go, because…

People don’t care about your product and they don’t care about your company…

People ONLY care about the benefits and results you can produce in their lives.

Everyone has problems!

Financial problems, health problems, you name it.

And you can easily position yourself to help with any type of problem or desire by following my 3 golden rules of cold market recruiting.

Once you’ve adopted the mindset of service and utilize some of the social medial strategies we teach here at EMP, you’ll have a steady flow of interested prospects reaching out to you wanting to know more about your business.

All it takes is a simple shift in mindset from selfish to service, along with learning a few basic skills to improve your odds!

Now, if you’re ready to see a bunch of proven examples of service-based social media posts you can model for your business…

Download this free guide right now.

It was created by my friend Julie Burke, a multiple six-figure earner in network marketing, who personally sponsored 270+ reps and grew a team of 8,300 distributors, all from the comfort of her home in just 3 years.

Julie built 80% of her organization using social media, and 80% of her organization also uses social media themselves to recruit online as well.

Julie is a master recruiter and she’s tested all kinds of different posts over the past three to four years and pretty much has figured out what works and what doesn’t work on Facebook.

So if you want exact scripts, example posts, plus some dos and don’ts around Facebook, so you can be instantly more effective with your sponsoring and recruiting on the Internet, click the link below to get immediate access!

DOWNLOAD Julie’s “Social Medial Recruiting Frenzy” Guide absolutely FREE!

And if you found this content helpful, I would love to read your comments below!

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

 

Network Marketing Left a Bad Taste in My Mouth

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I was sixty-four and planning an early retirement because I needed to be home with my 85-year-old mother.

I knew that my retirement funds were not going to be sufficient; but I also knew that God would take care of me. He had for sixty-four years and I wasn’t starving.

So, when my daughter asked me to watch a video, I watched because I loved her. It wasn’t because I was interested in building a business.

I most certainly did not want to become a network marketer.

But . . . I did.

I was impressed with the product. I was totally interested in doing something with my daughter. It wasn’t hard to join her in network marketing.

What was hard was following the system.

The system was old style network marketing. The instructions were don’t mention network marketing, the product, or the company. Get them to watch the video. Then get them on a three-way call.the-instructions-were-dont-mention-network-marketing-the-product-or-the-company

I am a by the book kind of person. So, I did it by the book.

But I felt dirty.

When I joined, I heard two prime directives:

  • Don’t quit.
  • Go to every meeting.

I faithfully followed those. As I kept learning I heard a few variations on the old network marketing system that I successfully implemented and slowly my business grew.

I experienced moderate success but still the disconnect was real. In my job as a nonprofit director, I had trained people to be peer counselors; and my belief was that you best helped people by listening to them. A good peer counselor leaves their agenda out of the conversation.

I wondered if maybe a good network marketer would also help people by listening and leaving their agenda out of the conversation.i-wondered-if-maybe

I realized that network marketing gave me an agenda that did not serve me well. To be successful I had to find business partners and help them find business partners. With the limited number of people I knew and could share with, there was tremendous pressure to “sell”.

I found myself looking at each new person I met as a “prospect”.

And I allowed that to control how I talked to them.

I didn’t like me when I did that.

Fortunately, there are some network marketing leaders who teach a different approach.

They teach an approach which considers the needs of the other person.

I was drawn to those leaders and started copying what they were doing.

It was working; and, for the first time, I was liking myself as a network marketer.

I liked what I was doing and was excited to share with those who were open to it.

But my list of people I knew was dwindling. I had asked most of my list. Some of them more times that I want to admit.

Conventional wisdom required that I keep trying.

But I was committed to only doing that as I sensed that it was their need to hear again not my need.

So, I turned to cold market prospecting. I soon got good at engaging and inviting strangers.

My new plan was to go to local businesses, malls, restaurants, and networking events.

And then my mom needed hip replacement surgery.

Our house and lives were turned upside down as we prepared for her surgery and recovery.

And my plan to work the cold market virtually ended.

Mom was in a skilled nursing center for a month and a half. I stayed with her most of that time.

Even when she came home I felt tied down and not free to leave for extended periods.

I needed to find a better plan for building my network marketing business.i-needed-to-find

I was desperate.

I looked to the internet.

The internet is full of information on “better plans”.

Some are better. Most are not. I know that from experience.

I tried several different approaches to making money.

I paid money for training and technology that made sense as it was presented; but I soon learned it wasn’t a fit for me.

Then I clicked on an ad that offered a way to use the internet to build my network marketing company without feeling salesy.

It even offered a way to monetize those who said no.

That seemed a bit hard to believe but I still wanted to build my network marketing business.

I still believed in the product line.

I still believed the company was the best in the industry.

And I still wanted to work with my daughter.

My decision to check it out has transformed my life!

Today I am building two streams of income – my network marketing business and my business with a company that offers the best training and strategies for network marketers.

Through them I have been exposed to others who are innovators that pay it forward by sharing what they have learned. And I in turn am paying it forward on my Facebook page and blog.

If you are curious, click here to message me and I’ll show you my network marketing strategy and plan.

Network marketing no longer leaves a bad taste in my mouth.

As soon as the pressure was released from sharing with all my family and friends, because I have an unlimited untapped market in the internet, I could relax.

Now, I do share with my warm market – only when the time is appropriate for them.i-needed-to-find

I don’t see every server, cashier and neighbor as a prospect.

When I engage in conversation with someone I know or a stranger, I can focus on them and what is important to them.

When I share, it is because I know that it is with their interest in mind not my own. I love that!

Does that ring a bell with you?

How do you feel about prospecting family and friends?

Would you like a proven way of reaching out to a targeted internet market?

How does having another stream of income sound to you?

Are you open to hearing about the company I am with?

I am open to having a discussion with you. Message me by clicking here.

I will personally respond to your message request and listen to what is important to you.

 

 

 

 

 

 

Content or Complacent

Have you noticed that a lot of network marketers are persons of faith?

i-have-come-to-the-conclusionThat’s true at least in the company I joined. I have a theory that network marketing requires more “faith” or “belief” than a job does.

You have to have faith in the company you joined.

You have to have faith in the products you sell.

You have to have faith in your ability to build a business.

I have come to the conclusion that people who practice faith in their personal lives are a good match for network marketing.

Of course, each of us practices our faith in different ways.

Unfortunately, my faith experience instilled some thinking that I had to change.

Contentment was the big challenge for me. In other words, being content with what you have and not striving for riches. The thought comes from a verse in Philippians 4. Here is the passage it comes from. The particular verse is emphasized by me.

10 But I rejoiced in the Lord greatly that now at last your care for me has flourished again; though you surely did care, but you lacked opportunity. 11 Not that I speak in regard to need, for I have learned in whatever state I am, to be content: 12 I know how to be abased, and I know how to abound. Everywhere and in all things I have learned both to be full and to be hungry, both to abound and to suffer need. 13 I can do all things through Christ who strengthens me. Philippians 4:10-13 NIV

It seemed that I was encouraged to be content with little. That created ai-was-encouraged-to-be-content-with-little-that-created-a-conflict-when-i-started-a-business-that-could-make-me-rich conflict when I started a business that could make me rich.

The thing is the Apostle Paul had known poverty and riches. He had learned to be content with either. But the context of this passage seems to be one of riches. The Philippian church had started sending him gifts again – gifts that flourished!

I know that some of my thinking lies with still being influenced by the notion that network marketing is a get rich quick scheme. The implication is that you don’t really work for what you receive.

That is nothing but falsehood. Unless you have someone building your business for you, you earn every dollar that comes to you.

In the beginning, you work more than you are paid for.

In the end, if you have built wisely, you will be paid a lot more than you are working for.

But I think I was mistaking complacence for contentment.

God does want contentment but never complacence about things that we can change; indeed things we are called to change.

To combat my erroneous thinking I needed to look at what the Bible says about riches.i-was-encouraged-to-be-content-with-little-that-created-a-conflict-when-i-started-a-business-that-could-make-me-rich-1

I considered how God delighted in blessing folks in the Bible with riches. Abraham, Job, Lot, Jacob, Joseph, Lydia, the woman from Shunem, Zacchaeus, the women who supported Christ.

And then there was Jabez.

And Jabez called on the God of Israel saying, “Oh, that You would bless me indeed, and enlarge my territory, that Your hand would be with me, and that You would keep me from evil, that I may not cause pain!” So God granted him what he requested. I Chronicles 4:10 NIV

Not much is said about Jabez except this verse. But he asked God to give him more land. More land would make him more wealthy. His reasons seemed to be primarily for the benefit of others.

He wanted to be kept from evil. That is glorifying to God. And it reminds me of a Proverb.

7 Two things I request of You
(Deprive me not before I die):
Remove falsehood and lies far from me;
Give me neither poverty nor riches—
Feed me with the food allotted to me;
Lest I be full and deny You,
And say, “Who is the Lord?”
Or lest I be poor and steal,
And profane the name of my God.

Proverbs 30:7-9 NIV

The request is for enough. Too little might tempt us to steal. Too much might make us forget the Lord.

So what is enough.

When I was director of a nonprofit ministry for fifteen years I didn’t make a lot of money. The ministry itself didn’t have a large budget. And I learned not only how to be content with little. I learned how much a little could do.

And then God called me to come home and give my mother more of my time and attention. In the same month – I think it might have been the same week – that God was leading me to make that change, my daughter asked me to watch a video. It was a video that introduced me to network marketing.

I joined her. I hadn’t even worried about my future financial needs yet. And already there was the answer.

I went to meetings and trainings as advised. At the first big corporate meeting, a regional event, God pulled back the curtain and showed me that He intended to bless me in a big way. I sensed that He wanted to reward me for the fifteen years I was willing to work for little.

I wish I could say that I was quick to believe and follow through. The contentment lie haunted me and held me back . Even today I need to practice affirmations based upon all that God teaches about riches.

Here is how your prayer and affirmation to combat the contentment lie might sound.

Your prayer:

Father God,  every good and perfect gift is from you. You want to bless me with riches.  You want me to bless others with what You give me.  I reject the “little” mentality that your enemy wants me to live by. I embrace your plan for my life, in Jesus name, Amen.

Your affirmation:

I am blessed by God’s riches because of who He is. He has empowered me to build this business that is now blessing others. I enjoy the fruits of my labor knowing that it is a gift from God. I have learned to be content with little and with much. At times God has allowed little and now God has given much for His glory and the benefit of myself, my family and those who I have the joy of gifting with what God has provided.

The more you personalize your prayer and affirmation the better.

Feel free to message me with questions on how to personalize your prayer and affirmation by clicking this link. I personally respond to all messages.

A prayer is directed to God.

It is part of that daily conversation He wants to have with you.

The affirmation is directed at your subconscious which is often programmed in such a way as to defeat you and your plans.

For further explanation of how I have come to understand affirmations read my blog Prayers and Affirmations. You can find it here.

 

Passively Recruit with This 3 Step Process

llp_connie_10

I love network marketing but I ran out of people to talk to.

So if you’re in the situation I was a year ago, comment “more info” below and I’ll show you my passive prospecting and recruiting strategy that allows me to prospect online without coming off as a pushy salesman or an annoying network marketer who’s alienated all their friends and family.

Here is what I learned from one of my mentors Ferny Ceballos:

You share a blog post or broadcast a Live video and throw a few bucks Facebook’s way to deliver it to a larger audience…

People see the post and request more information from you…

You begin a chat over Facebook Messenger…

You bring over 95% of ’em to a video chat…

Then you work your magic, and…

Upwards of 70% of your prospects buy a product from you!

 

Sound too good to be true?

Well, pick your jaw up off the floor, because those are the results Cari Higham, one of our elite-level mentorship clients, is achieving in her business right now.

And not only is her network marketing business is exploding, but she’s also monetizing the people who don’t join her network marketing team.

Yup, you heard me!

In fact, she’s doing so well that she’s going full-time in her business, with her husband, who’s “retiring” (with no grey hair!) from his corporate job.

So without further ado, let’s dive into…

Cari’s simple, 3-step formula for sponsoring success

 

Cari stumbled upon this strategy by accident when promoting an Elite Marketing Pro blog post on Facebook.

After a few days of generating leads and sales, someone commented on the post, asking, “This is really awesome. Can you send me more info?”

Not wanting to “copy and paste” a message, Cari sent a private message that said, “I saw you commented on my post, would you like to hop on a video chat with me?”

He enthuastically agreed, and after a few questions to uncover his pains and frustrations, Cari determined he wasn’t interested in leaving his network marketing company, but could use help generating more prospects and leads for his business.

So, she gave him a tour of the Elite Marketing Pro Back Office, showing all the training, resources, and tools for online lead generation, and he purchased right away.

Easy enough, right?

So that’s how this all began.

And since that first conversation, Cari’s refined her process to get more people to request “more info” and to create extremely high conversions through focusing on her prospect’s true pains, and wants, and desires (and not her own).

Here’s how her 3-step process works…

 

First, you boost a Facebook post or broadcast a Live video that creates intrigue and extends an invitation to connect.

For instance, the call to action on your sponsored post might read…

Comment “more info” below if you want to see our prospecting and recruiting strategy that enables you to monetize people even when they say “no” to your opportunity.

Here’s an example from a Live broadcast…

We love the industry but we quickly ran out of people to talk to. So if you’re in the situation we were a year ago, comment “more info” below and we’ll show you our passive prospecting and recruiting strategy that allows us to prospect online without coming off as a pushy salesman or an annoying network marketer who’s alienated all their friends and family.

Once someone comments, “more info,” Cari sends a friend request and replies…

“Hey, I just sent you a friend request. Let’s connect.”

Once they accept, she continues the conversation on Facefook Messenger.

Now, keep in mind this is the same type of conversation you’d have in an offline setting.

You’re getting to know them.

Your job is to uncover…

  • What are they looking for?
  • What are they struggling with?
  • What are their goals and desires for their business?

So let’s recap…

Cari boosts a Facebook post or Live video, and then the prospects who are interested ASK HER for more information.

Thus, she’s being pursued by a highly-interested and receptive ideal prospect!

Second, get prospects on video chat.

 

Once you start private messaging people,your goal is to transition quickly to a video chat.

Cari quickly asks them if they want to connect face-to-face, like this…

Hey, this is Cari. I saw that you commented “more info” on the video we shot yesterday or the day before. Are you open to video chatting with me and I’ll show you our exact strategy and how we’ve been able to passively recruit people into our business.”

In Cari’s experience, about 95% will be happy to hop on a video chat with you.

The key to a video chat is that people actually SEE you, and you can see them.

You’re able to see their emotions and feel what they’re really about.

And they’ll know that you’re not someone that’s there just to take their money.

They can see that you care about their success, which helps them to know, like, and trust you.

To recap…

You begin building a personal, face-to-face relationship with your prospects over video chat—just like you would do in an offline recruiting setting.

You’ll answer their questions and follow their lead to help them get their desired result, like this…

Third, identify problems & offer solutions.

 

 Your prospect’s answers to your questions will direct the conversation.

You’re looking to uncover where they’re facing challenges reaching their goals before you offer solutions.

Now, this is important…

If a prospect is happy with their products or opportunity, Cari never tries to prospect them into her company.

In Cari’s words…

People need to bloom where they’re planted.

And if they’re happy with their company, then that’s where they need to stay.

If, however, Cari gets the feel they aren’t happy—maybe they don’t have upline support, or their company changed the compensation plan, or they’re not passionate about the product—then that’s when, and only when, she asks if they are open to other opportunities.

For example…

My husband and I, we’re network marketers just like you. If you’re open to taking a look at our opportunity, I can show you some information right now about that.

Again, If they are happy where they are, which 95% or more will be, then Cari shares her passive recruiting strategy.

This instantly positions her as an authority and builds rapport.

Keep in mind that…

Usually your prospects’ biggest pain is that they’ve run out of people to talk to.

Or they might feel like they’re a pushy salesman on Facebook.

Many networkers find themselves posting links about their company, getting blocked by friends and having their messages ignored, and they’re understandibly frustrated.

And so Cari gives them a solution to that pain.

She asks…

If I have a solution to that, are you open to taking a look?

The answer is, almost always, “Yes. Of course. That’s why I’m on the call with you.”

Then Cari gives them a tour of her Facebook page, shows her strategy of using sponsored posts, takes them to her website and discusses personal branding and list building, and finally introduces Elite Marketing Pro and the products, tools, and services we offer for struggling network marketers.

And once Cari shares the value of Elite Marketing Pro and what it can do for their recruiting…

70% of her conversations end in a sale

And thus, she gets paid even when prospects say “no” to her network marketing opportunity.

That’s how powerful this strategy is for demonstrating the value of what you have to offer.

Not too shabby, right?

To recap…

The most important point from this section is that you always lead with questions and identify your prospect’s challenges before offering a uniquely-tailored solution, whether it’s your primary opportunity or EMP.

The big take away

Your biggest takeaway from this strategy should be as follows…

The most powerful thing in this industry—whether it’s online marketing, network marketing, or the home-based business industry in general—is building a following of people that like and trust you.

Using Cari’s process, you’re going to do that in a big way.

And you’re going to create instant momentum by being willing to hop on video chat and talk to people one-on-one.

Remember, these are REAL people with needs and wants, which you can help them with.

Commit to being there for them and helping them along the same path you’re on and good things will happen.

If that sounds like work, it is.

But this is a business, and business requires work.

Now, what I’ve just shared is incredibly simple, because it’s mostly non-technical and can be set up and ready to go in under an hour.

It’s just you, a sponsored post, and hopping on a video chat.

Yet despite the simplicity, when executed effectively, like Cari is doing, it pays off handsomely.

The “Holy Grail” of social media recruiting

Take a step back for a moment…

Using Facebook to recruit online is essentially the exact same process as you already do offline—whether you’re prospecting in public places (the cold market) or talking to your family and friends (your warm market).

After all, clearly you have a warm market and a cold market on Facebook too.

But Facebook offers you one fantastic possibility that offline recruiting does not…

The ability to passively prospect.

Passive prospecting is the process of posting updates on social media, which entice your target market to reach out and ask you for more information about your business.

The key to making this work is that you…

Don’t post anything about your company!

You don’t post the product name or logos.

Instead, focus on the results you’re producing in your life or other people’s lives.

This shouldn’t be some sort of sales pitch.

Importantly, if you tell people the product name, your prospects will go off on their own and won’t need you as a consultant anymore, so avoid the temptation to spill that info.

So sorts of things do you post?

Well, if you’re ready to see a bunch of proven examples of intriguing social media posts you can model for your business to effectively employ this passive recruiting strategy, then…

Download this free guide right now.

It was created by my friend Julie Burke, a multiple six-figure earner in network marketing, who personally sponsored 270+ reps and grew a team of 8,300 distributors, all from the comfort of her home in just 3 years.

Julie built 80% of her organization using social media, and 80% of her organization also uses social media themselves to recruit online as well.

Julie is a master recruiter and she’s tested all kinds of different posts over the past three to four years and has figured out what works and what doesn’t work on Facebook.

So if you want exact scripts, example posts, plus some “dos and don’ts” around Facebook, so you can be instantly more effective with your sponsoring and recruiting on the Internet, click the link below to get immediate access…

DOWNLOAD Julie’s “Social Medial Recruiting Frenzy” guide absolutely FREE!

 

By guest blogger
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

Passively Recruit with This 3 Step Process

I loved network marketing, my company and the products.

But I ran out of people.

If you are in the same situation I was a year ago, comment “more info” below and I’ll show you my passive prospecting and recruiting strategy that allows me to prospect online without coming off as a pushy salesman or an annoying network marketer who’s alienated all their friends and family.llp_connie_10

Read here what one of my mentors, Ferny Ceballos, says about this method that has changed my life and business.

Picture this…

You share a blog post or broadcast a Live video and throw a few bucks Facebook’s way to deliver it to a larger audience…

People see the post and request more information from you…

You begin a chat over Facebook Messenger…

You bring over 95% of ’em to a video chat…

Then you work your magic, and…

Upwards of 70% of your prospects buy a product from you!

Sound too good to be true?

Well, pick your jaw up off the floor, because those are the results Cari Higham, one of our elite-level mentorship clients, is achieving in her business right now.

And not only is her network marketing business is exploding, but she’s also monetizing the people who don’t join her network marketing team.

Yup, you heard me!

In fact, she’s doing so well that she’s going full-time in her business, with her husband, who’s “retiring” (with no grey hair!) from his corporate job.

So without further ado, let’s dive into…

Cari’s simple, 3-step formula for sponsoring success

Cari stumbled upon this strategy by accident when promoting an Elite Marketing Pro blog post on Facebook.

After a few days of generating leads and sales, someone commented on the post, asking, “This is really awesome. Can you send me more info?”

Not wanting to “copy and paste” a message, Cari sent a private message that said, “I saw you commented on my post, would you like to hop on a video chat with me?”

He enthuastically agreed, and after a few questions to uncover his pains and frustrations, Cari determined he wasn’t interested in leaving his network marketing company, but could use help generating more prospects and leads for his business.

So, she gave him a tour of the Elite Marketing Pro Back Office, showing all the training, resources, and tools for online lead generation, and he purchased right away.

Easy enough, right?

So that’s how this all began.

And since that first conversation, Cari’s refined her process to get more people to request “more info” and to create extremely high conversions through focusing on her prospect’s true pains, and wants, and desires (and not her own).

Here’s how her 3-step process works…

First, you boost a Facebook post or broadcast a Live video that creates intrigue and extends an invitation to connect.

For instance, the call to action on your sponsored post might read…

Comment “more info” below if you want to see our prospecting and recruiting strategy that enables you to monetize people even when they say “no” to your opportunity.

Here’s an example from a Live broadcast…

We love the industry but we quickly ran out of people to talk to. So if you’re in the situation we were a year ago, comment “more info” below and we’ll show you our passive prospecting and recruiting strategy that allows us to prospect online without coming off as a pushy salesman or an annoying network marketer who’s alienated all their friends and family.

Once someone comments, “more info,” Cari sends a friend request and replies…

“Hey, I just sent you a friend request. Let’s connect.”

Once they accept, she continues the conversation on Facefook Messenger.

Now, keep in mind this is the same type of conversation you’d have in an offline setting.

You’re getting to know them.

Your job is to uncover…

  • What are they looking for?
  • What are they struggling with?
  • What are their goals and desires for their business?

So let’s recap…

Cari boosts a Facebook post or Live video, and then the prospects who are interested ASK HER for more information.

Thus, she’s being pursued by a highly-interested and receptive ideal prospect!

Next…get prospects on video chat.

Once, you start private messaging people,your goal is to transition quickly to a video chat.

Cari quickly asks them if they want to connect face-to-face, like this…

Hey, this is Cari. I saw that you commented “more info” on the video we shot yesterday or the day before. Are you open to video chatting with me and I’ll show you our exact strategy and how we’ve been able to passively recruit people into our business.”

In Cari’s experience, about 95% will be happy to hop on a video chat with you.

The key to a video chat is that people actually SEE you, and you can see them.

You’re able to see their emotions and feel what they’re really about.

And they’ll know that you’re not someone that’s there just to take their money.

They can see that you care about their success, which helps them to know, like, and trust you.

To recap…

You begin building a personal, face-to-face relationship with your prospects over video chat—just like you would do in an offline recruiting setting.

You’ll answer their questions and follow their lead to help them get their desired result, like this…

Finally, identify problems and offer solutions.

Your prospect’s answers to your questions will direct the conversation.

You’re looking to uncover where they’re facing challenges reaching their goals before you offer solutions.

Now, this is important…

If a prospect is happy with their products or opportunity, Cari never tries to prospect them into her company.

In Cari’s words…

People need to bloom where they’re planted.

And if they’re happy with their company, then that’s where they need to stay.

If, however, Cari gets the feel they aren’t happy—maybe they don’t have upline support, or their company changed the compensation plan, or they’re not passionate about the product—then that’s when, and only when, she asks if they are open to other opportunities.

For example…

My husband and I, we’re network marketers just like you. If you’re open to taking a look at our opportunity, I can show you some information right now about that.

Again, If they are happy where they are, which 95% or more will be, then Cari shares her passive recruiting strategy.

This instantly positions her as an authority and builds rapport.

Keep in mind that…

Usually your prospects’ biggest pain is that they’ve run out of people to talk to.

Or they might feel like they’re a pushy salesman on Facebook.

Many networkers find themselves posting links about their company, getting blocked by friends and having their messages ignored, and they’re understandibly frustrated.

And so Cari gives them a solution to that pain.

She asks…

If I have a solution to that, are you open to taking a look?

The answer is, almost always, “Yes. Of course. That’s why I’m on the call with you.”

Then Cari gives them a tour of her Facebook page, shows her strategy of using sponsored posts, takes them to her website and discusses personal branding and list building, and finally introduces Elite Marketing Pro and the products, tools, and services we offer for struggling network marketers.

And once Cari shares the value of Elite Marketing Pro and what it can do for their recruiting…

70% of her conversations end in a sale

And thus, she gets paid even when prospects say “no” to her network marketing opportunity.

That’s how powerful this strategy is for demonstrating the value of what you have to offer.

Not too shabby, right?

To recap…

The most important point from this section is that you always lead with questions and identify your prospect’s challenges before offering a uniquely-tailored solution, whether it’s your primary opportunity or EMP.

The big take away

Your biggest takeaway from this strategy should be as follows…

The most powerful thing in this industry—whether it’s online marketing, network marketing, or the home-based business industry in general—is building a following of people that like and trust you.

Using Cari’s process, you’re going to do that in a big way.

And you’re going to create instant momentum by being willing to hop on video chat and talk to people one-on-one.

Remember, these are REAL people with needs and wants, which you can help them with.

Commit to being there for them and helping them along the same path you’re on and good things will happen.

If that sounds like work, it is.

But this is a business, and business requires work.

Now, what I’ve just shared is incredibly simple, because it’s mostly non-technical and can be set up and ready to go in under an hour.

It’s just you, a sponsored post, and hopping on a video chat.

Yet despite the simplicity, when executed effectively, like Cari is doing, it pays off handsomely.

The “Holy Grail” of social media recruiting

Take a step back for a moment…

Using Facebook to recruit online is essentially the exact same process as you already do offline—whether you’re prospecting in public places (the cold market) or talking to your family and friends (your warm market).

After all, clearly you have a warm market and a cold market on Facebook too.

But Facebook offers you one fantastic possibility that offline recruiting does not…

The ability to passively prospect.

Passive prospecting is the process of posting updates on social media, which entice your target market to reach out and ask you for more information about your business.

The key to making this work is that you…

Don’t post anything about your company!

You don’t post the product name or logos.

Instead, focus on the results you’re producing in your life or other people’s lives.

This shouldn’t be some sort of sales pitch.

Importantly, if you tell people the product name, your prospects will go off on their own and won’t need you as a consultant anymore, so avoid the temptation to spill that info.

So sorts of things do you post?

Well, if you’re ready to see a bunch of proven examples of intriguing social media posts you can model for your business to effectively employ this passive recruiting strategy, then…

Download this free guide right now.

It was created by my friend Julie Burke, a multiple six-figure earner in network marketing, who personally sponsored 270+ reps and grew a team of 8,300 distributors, all from the comfort of her home in just 3 years.

Julie built 80% of her organization using social media, and 80% of her organization also uses social media themselves to recruit online as well.

Julie is a master recruiter and she’s tested all kinds of different posts over the past three to four years and has figured out what works and what doesn’t work on Facebook.

So if you want exact scripts, example posts, plus some “dos and don’ts” around Facebook, so you can be instantly more effective with your sponsoring and recruiting on the Internet, click the link below to get immediate access…

DOWNLOAD Julie’s “Social Medial Recruiting Frenzy” guide absolutely FREE!

By guest blogger,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

Thoughts on Success and Happiness

success-is-not-the-key-to-happiness-happiness-is-the-key-to-success-if-you-love-what-you-are-doing-you-will-be-successful

Happiness lies in the joy of achievement and the thrill of creative effort. Franklin D. Roosevelt

Be happy for this moment. This moment is your life. (1).png

Happiness is not something you postpone for the future; it is something you design for the present. Jim Rohn

Happiness is a choice. You can choose to be happy. There's going to be stress in life, but it's your choice whether you let it affect you or not..png

I am a kind of paranoid in reverse. I suspect people of plotting to make me happy. J. D. Salinger

It is not how much we have, but how much we enjoy, that makes happiness..png

“Discover a purpose that gives you passion. Develop a plan that makes you persistent. Design a preparation and motivates you to optimize your potentials. Do it because you love it!” Israelmore Ayivor

choose-a-job-you-love-and-you-will-never-have-to-work-a-day-in-your-life

candle-1170008

Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared. Buddha

Prayers and Affirmations

Are you as uncomfortable as I am with the language of asking the universe for what you want in life?

for-me-prayer-isif-you-understandI have thought that for many, “asking the universe” was a way of not offending people who don’t pray to a god and especially the God of the Bible.

I have prayed to the God of the Bible all my life. I entered into a personal relationship with Jesus Christ when I was 4 years old. My experience since has confirmed my faith in prayer to the God of the Bible.

For me, prayer to the God of the Bible is prayer to the Creator of the universe. If you understand that to be true, then prayer to the universe seems small and ineffective.

Recently, I read What to Say When You Talk to Yourself by Shad Helmstetter, PhD. I found his explanation of how and why self talk is so powerful to be helpful.

In his book, he describes five levels of Self-Talk.

The first two levels are basically diagnostic. You should listen to yourself talk to detect speech like:

Level I Self-Talk – The Level of Negative Acceptance (“I Can’t)

  • I can’t . . .
  • If only I could . . .I wish I could, but I can’t.
  • I just don’t have the energy I used to.
  • I could never do that.
  • Today’s just not my day . . .

Level II Self-Talk – The Level of Recognition, and need to change (I need to . . . I should . . . but I won’t) – last part isn’t spoken but implied or thought.

  • I need to . . . (but I won’t)
  • I ought to . . . (but I can’t)
  • I should . . . (but I won’t)

I believe that studying Dr. Helmstetter’s explanation of these two levels are important for you. Read them and then listen to yourself to hear if you are saying similar statements. If you are saying similar things, then read and study the next two levels which are:

Level III Self-Talk – The Level of Decision to Change (I never . . . I no longer . . .)

In this level you talk like what you need to change has been accomplished. This is the way you reprogram your mind. This kind of language may seem silly; but I believe that Shad Helmstetter has it right. You will sound like this:

  • I never smoke. (As you light up a cigarette.)
  • I no longer enjoy smoking and I have quit. (Helmstetter encourages you to say that even as you light up in front of someone else.)

Level IV Self-Talk – The Level of the Better You (I am . . .)

  • I am organized and in control of my life.
  • I am healthy, energetic, enthusiastic, and I’m going for it.
  • People listen to me when I am presenting my business.

Dr. Helmstetter approaches this subject from his area of education and expertise, psychology and behavioral research. He makes an excellent case for these four levels of Self-Talk. I have used them and seen results. I was sold on his methods until I started reading what he suggests in Level V.

Level V Self-Talk – The Level of Universal Affirmation (It is . . .)

  • I am one with the universe and it is one with me. I am of it, within it, and exist as a shining spark in a firmament of divine goodness.

Helmstetter states that this Level of Self-Talk “is as old as the ancient religions which inspired it.”

I can’t compete with his knowledge of psychology or human behavior; but I suspect that I know more about the God of the Bible. And it is this lack of knowledge or faith that has allowed Helmstetter to misspeak.

I have been thinking on this for a while and I am ready to offer an alternative. A better way. One in harmony with the One who designed and created us. And the universe.

What do I suggest you do about the first four levels of Self-Talk? Use them if your conscience and faith allow. Let God be your guide.

Personally, I will especially listen for forms of Level I and II Self-Talk in what I say to myself.

And I will use Level III and IV in my Self-Talk with one notable difference. I want to use God’s language.

For example:

If you hear yourself saying, “I can’t figure out how to set up my WordPress blog.” Then you will say, “I can do all things through Christ who strengthens me.¹ I can set up the WordPress blog.”

If you tell your leaders that you are afraid to call someone on your “chicken list”, then you will tell yourself, “Perfect love casts out fear.² I love my sister too much to not share with her what is blessing me.”

I believe that God – the God of the Bible – offers us specific language for every problem faced by human kind.

Here is a recent personal example:

For years I have said, I am a morning person. I read not too long ago that there is a gene responsible for that. No doubt, that information further established deep within me that I was a morning person and couldn’t be happy first thing in the morning.

Then one day when I was taking Max outside, first thing after awakening, I recalled the verse in Psalms, This is the day the Lord has made. I will rejoice and be glad in it.³

I still sleep longer than my mom. But when I get up and say that affirmation I am not only reprogramming my mind I am involving my spirit in worship of the God of the universe. I am worshiping and in a way canceling out the morning person in me.

I choose His words and way through what I call Prayers and Affirmations. Yes we need to reprogram a lot of faulty thinking. But we can also petition Him for changes to be made inside and outside of ourselves.

The God of the Bible, the Creator of the universe, is infinitely more powerful than you or I or the universe.

Why wouldn’t we ask Him for what we need and want?

¹Philippians 4:13

²I John 4:18

³Psalm 118:4

If you like what I’ve written here, please share it with your friends.

If you don’t, let me know. I personally respond to all messages. Message me by clicking here.

Any James Thurber Fans Out There

“Well, if I called the wrong number, why did you answer the phone?” [1]

I need to get out my James Thurber again.

Unfortunately, he died about the same time I discovered his humor.

james-thurber-cartoon-art-critic

Thurber contributed short stories and cartoons to The New Yorker magazine.

Often his stories centered around his eccentric family. I have wondered how much he exaggerated and how true to life his family stories were.

One of my favorite stories, The Night the Bed Fell on Father, is hilarious and makes his whole family seem a little crazy.

Here are a few Thurber gems:

“Her own mother lived the latter years of her life in the horrible suspicion that electricity was dripping invisibly all over the house.” [2]

“You might as well fall flat on your face as lean over too far backward.” [3]

“You can fool too many of the people too much of time.” [4]

What I most appreciate about Thurber is how he took our human quirks and exaggerated them to the point of hilarity.

In The Secret Life of Walter Mitty, Thurber reveals our desire to do great things in a life that is entirely too insignificant.

Walter Mitty is the most pecked of hen-pecked husbands. He daydreams of being an intrepid surgeon, a daring war pilot, a condemned spy.

In Thurber’s story, Mitty is never allowed to even fully realize his day dreams. His wife always breaks into the fantasy and brings him back down to the drabness of his life.

There is humor in the story and also a commentary on how our lives can slip into a poor substitute of what we are destined for.

I wonder if Thurber motivated any Walter Mitty’s to not settle for less than the great plan that God had for them.

I certainly hope so.

Have you discovered your destiny – God’s plan for you?

Are you living it? You can, you know.

It took me a while to fully understand what purpose drives me.

Knowing and pursuing your purpose gives you a new spring to your step.

It takes the dread out of Monday and the mundane out of another day.

You may even feel like Walter Mitty. Only you won’t be interrupted by a hen-pecking wife.

What is your purpose? Want to talk to someone who will encourage you in it’s pursuit?

I personally answer all messages. You can message me by clicking here.

 

[1] Cartoon caption New Yorker 5 June 1937

[2] My Life and Hard Times 1933

[3] New Yorker 29 Apr. 1939 “The Bear Who Let It Alone”

[4] New Yorker 29 Apr 1939 “The Owl Who Was God”

How to Retain 90% of Your Team Without Recruiting Friends or Family

Saying you can retain ninety percent of your team is a BOLD statement.

lifevantage_ea_co-3604_1

Saying you can retain 90% of a team built without recruiting anyone you know, during your first year in network marketing…is downright outrageous.

Even crazier, is the ability to achieve these numbers without being forced to sponsor a single person in your warm market.

Not only that…

What if your entire organization were able to produce and sustain these results, in depth at all levels?

It’s a bold idea, I know.

Because normally your best & most loyal reps will be people whom already knew and trusted you, right?

So this begs the question…

And has anyone actually done what I’ve described, successfully?

The answer is yes!

I discovered this secret from my personal friend Lisa Grossman.

Lisa Grossman’s sponsoring secret…

Lisa is a tremendously successful network marketer and an ambassador to the entire industry.

She’s a ‘certified’ seven figure earner, and get this…

She only had to personally sponsor just seventeen people onto her team..

Now, that doesn’t mean she only has seventeen people on her team, of course!

She has an organization of tens of thousands of people, stretching all over the world.

But she only personally sponsored seventeen people onto her frontline.

Think about that for a moment.

It might seem odd to those who are accustomed to hearing “big-time” network marketers boasting about having personally recruited hundreds upon hundreds of people.

To understand Lisa’s success, you’ve got to realize something you might have heard me say before…

The top recruiter is almost NEVER the top earner

Because, at the end of the day, you’re paid on volume—not on how many people you recruit.The more product you move through the organization, the more money you make.

Make sense, right?

And you know what this means?

Well, it means that…

There’s no correlation between how many people you recruit and how much money you make.

So all you get for sponsoring a whole lot of people is bragging rights.

That’s it.

So how did Lisa manage to create such stellar success with only seventeen personally sponsored reps?

It’s simple, really.

Instead of focusing on recruiting…

She achieved a 90% retention rate within the first 6-12 months of someone joining her team, by helping teaching her new reps how to quickly acquire 10 new product customers, within their first 30 days.

Then she taught her existing team members, how to teach others to duplicate that with their new recruits.

Lisa’s not the only one that takes this approach, either.

One of the things I see with people who consistently bank 7 figures each year—and I originally learned this from Tim Sales—is that they want their reps to be successful immediately.

Top network marketers know people like seeing results as soon as they enter the organization.

It’s nice for them to see, “Oh, this works, I’m making money!”

Many top producers hardly focus on prospecting in the first few months!

Lisa is the same way, because she doesn’t rush people into recruiting.

you-are-paid-on-volume-not-on-how-many-people-you-recruitShe knows people don’t naturally have the skills necessary to go and recruit others.

If they force the prospecting process, they might fail, become demotivated, and even burn bridges with their friends and family.

That’s bad.

So rather than go that route, in the first few months Lisa and many top producers focus on these two things…

  • One, teaching prospecting—but not having reps do much of it at first.
  • Two, quickly acquiring product customers.

The 2nd point is the key…

The logic is as follows…

Once you help new rep get product customers…

You’ve just proven that your business model works.

You’ve proven that end consumers will pay money for your goods and services.

Think about this…

Let’s say you bring in a new rep and help them get some customers.

They’ll make some money and see that the business works, because they’ve just earned a check!

And guess what happens next…

They stick around.

So essentially…

The key to a 90% retention rate is helping new people get customers and sales

Once they have customers to serve and follow up with they’re not likely to quit.

After all, why quit a business that is putting money in your pocket?

Of course, it‘s easier said than done for most people.

It sounds simple…

“Get them product customers and you’ll be fine.”

But how do you do that?

Let’s face it, “selling” is scary to a lot of people. I thought that too.

However, Lisa shared something with me a couple of years ago, and I was shocked by how effective and obvious it was.

It’s a simple 4-step process that takes you from making a little money to scaling as big as you want, and you’ll be blown away by its simplicity.

Here’s step #1…

step1-make-sales

You have to get new reps guaranteed customers.

And the way to do that is with “family trials.”

What is a family trial, you ask?

Well, what Lisa gets her reps to do is make a list of friends and family…

But NOT for prospecting!

Instead, she gets you to make a list of people you know and ask them to “test drive” your product.

That’s it!

All you’re doing is approaching people and saying…

“Hey [insert family member], I started this new business; I became an affiliate for this company and product, and I’d love for you to try it and give me your honest opinion. Try it for a month.”

At this point, you can choose to charge them and say…

“Hey, I’d love for you to be a customer for the first month. Now, after 30 days, if you don’t like the product, you can cancel or get a refund, and that’s totally cool. But if you like it, I’d love for you to be my customer.”

Or, if you have a little money, you can say…

“I’d love for you to ‘test drive’ this product for free.”

I recommend charging, because I think it makes people take goods and services more seriously.

That’s pretty simple, right?

There’s no recruiting strategy.

There’s no intent to recruit at all.

You genuinely want them to try a life-changing product, whatever it may be, and have them pay for it.

Let folks know there’s a money back guarantee which most companies have for the products.

If they don’t like what you’re selling, or it doesn’t work out, they can get a refund.

If your company doesn’t have a refund policy, then you have to suck it up, pay people their money back, and “take one for the team.”

That may sound scary to those of you who’re tight of money.

But the VAST majority of the time, if people don’t like the product, they’ll be the ones to suck it up and “eat it.”

Most won’t ask you for a refund.

At any rate, that’s the strategy—getting friends and family to try your product on a trial basis with a 30-day refund policy.

Just say…

“If you like it, I would love for you to become a customer of mine,

If you don’t like it, you can return it and get your money back, no big deal.”

What that does is immediately help reps kick-start their business.

It doesn’t mean throwing a home party, or anything.

You can try that, of course.

But you can just approach people and ask them to try the product.

step-2-turn-customers-into-reps1-2

Now, eventually, customers will want to become reps.

Not all, but some.

Some customers, who are your friends and family, will want to “get in” on the opportunity, especially if your product makes an impact and changes lives.

They will start asking about the business and you can naturally transition them into learning about the opportunity. Remember, you’re not recruiting friends and family – they are enrolling themselves!

That’s how you get your first reps and start your team.

It all starts from leading with an attractive product, and then following up with the opportunity if you get any interest.

Don’t push your offer on people or bring the business up.

Your goal is to have happy customers first.

At some point, if they love the product, they’ll start telling their friends and family how life-changing it is.

And that’s when they’re going to realize, “Hey, I could be making money too!” and will approach you about the opportunity.

And that’s step two: customers becoming reps.

That’s how you start on the road to a 90% retention rate.

Now it’s time to duplicate.

step-2-duplicate

Step number three is easy…

You simply teach other reps to do what I explained in steps one and two.

That’s exactly what Lisa Grossman did to grow her network marketing organization.

And, again, she only had to recruit 17 people to get to 7-figures.

By helping reps generate product customers first, she sets them up for the perfect prospecting opportunity.

When the pitch does come, it’s a lot less threatening to people because they see that the product and business are working already.

That’s pretty much it.

Teach people steps one and two and help them do what you’re doing.

This creates enormous duplication…

Because there’s not a single person in the world who can’t do what I just described.

step-4-scale

Step number four is about scaling your business.

Eventually every organization runs out of friends and family for growth, and you’ll need to start doing cold-market recruiting.

At this point you should already have some money to play around with.

You then use these funds to scale your business by generating customers and distributors online…

Providing your organization with an ongoing lead flow.

Which, again, helps you get new reps customers for steps 1 and 2.

So it’s not about recruiting a bunch of people.

Remember what I said earlier…

The top recruiter isn’t necessarily the top earner.

It’s about being the SOURCE of leads for your team

Here’s what I mean…

Once you’ve created an online presence and built a strong following through Facebook and other social media networks…

You’ll be generating an email list of prospects that are either interested in your product or interested in your opportunity.

You can then share these prospects with your team!

And that’s how you scale and create even more stability and loyalty in your organization.

Maybe even going beyond a 90% retention rate.

Your reps are going to think…

“Hey, this leader is looking out for me! They taught me this strategy for building a business and making money, and now they’re giving me leads I can follow up with at the same time!”

Now, whether you want to target distributor leads or customer leads is up to you.

I don’t recommend you do both in the beginning because that will stretch you too thin.

I recommend starting with one or the other. This point is critically important.

And everything you need to know on how to generate leads online is contained within the Attraction Marketing Formula Online Recruiting Bootcamp.

That’s what we do here at Elite Marketing Pro.

We are focused on teaching how to create true leverage for your business.

The “no family” approach

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Now, some folks who start their business don’t have, or can’t turn to, their friends and family.Some reps’ friends and family got burned on previous opportunities and won’t even talk to that person…

So if you approach them with a “family trial” they’ll probably run away from you because they know you’re involved in one of those “deals.”

In those cases, steps one and two might not work.

This makes step four, the ability to use the Internet to generate more prospects (for business or customers), even more critically important.

And there’s two ways to go about generating leads of people you’ve never met:

  • One, you can either do cold market prospecting by going out and pitching to random people, bartenders, your waitress, etc., and putting a “bullseye” on everyone’s back.
  • Or, two, you can calmly use the Internet from the comfort of your own home, behind your computer, to generate leads for your business.

…which is exactly what I’ve done for the past 10 years in my home business.

I personally hated prospecting strangers and speaking to people with a hidden recruiting agenda.

I wanted to be free to be normal and keep business at home.

That’s what the Internet allowed me to do…

So if you’d like to learn the online business building strategies I use to generate 400-500 red hot prospects per day, 30-50 new customers per day, and have 80-100 business builders join my organization per month, I’ll gladly give you my 10-Day Online Recruiting Bootcamp for free by clicking here, if you’re ready to learn.

And even if you don’t do the bootcamp, know that what you’ve learned in steps 1-3 alone, should be enough to help you finally achieve results in your business.

I’m good with that.

‘Til next time!

 

By guest blogger,
Ferny Ceballos
Author of the Attraction Marketing Formula
CMO at Elite Marketing Pro

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