Learn to Love Your Job or Leave It

It all started with a quote by Sister Mary Lauretta.to be successful fall in love with your work.png

“To be successful, the first thing to do is fall in love with your job.” Sister Mary Lauretta.

I don’t even know why I posted the quote. I knew that falling in love with a job is a really hard thing to do.

I have been mostly blessed with jobs that I was happy with. I might not have loved them but I didn’t dread every day that I had to go to the job.

There was one bad job. It was a temporary job. I was between full time jobs and working as an accounting temp. The job was horrible. For me it was temporary. The people I worked with expressed a desperation based upon the feeling that they were stuck there. The shifts were long. There was no time off allowed for job searches.

When my stint with them ended, I made sure that I didn’t get invited back. I didn’t want the desperation of the permanent employees to become mine.

I was fortunate. I found a job that I could truthfully say, “I am grateful for this job.”

So, when I posted that quote, I knew that it might only be possible for someone called Sister.

Strangely, Sister Mary Lauretta is quoted but I couldn’t find any inforimages (1)mation about her. I suspect that if she had learned to love her job, she had also learned humility and avoided publicity.

After I had posted the quote, I felt a little guilty for posting such a glib quote.

I am not accusing Sister Mary of being glib. But I was feeling as if I had been glib.

So, I posted this: Happy Monday! Learn to love your job . . . Or have a plan to leave2017-07-28_1825 it.

The first response was, “I wish it were that easy.”

Of course, I knew that.

So, my next post was: I am curious, which would be easier – to learn to love your job or to make a plan to leave it?

2017-07-28_1822The comments were mixed. Some people chose learning to love their job and others chose to make a plan to leave it. Not really surprising.

I had one more question: Is it easier to learn to love your job and to work the plan you have to leave it?

2017-07-28_1823Not so many comments. I wonder if the reality was beginning to sink in. It isn’t easy to love the job you hate. It isn’t easy to find a way out of it.

I guess I am grateful to not be in that situation. But I think I understand the pain of this dilemma.

I asked myself, how does one learn to love their job? I have three suggestions:

Practice Gratitude

Counselors have long made this a key to healing in mental, emotional and relationship issues. In a paper published by UMass Dartmouth states there are several studies that have indicated the value of gratitude.

Here are my suggestions for practicing gratitude:

Cheerful Woman Writing in Her JournalJournal Your Gratitude – Try this experiment. At the end of your day, write in a journal at least one thing you are grateful for about your job. Do this for 30 days. I predict that you will see an improvement in your attitude about your job.

Verbalize Your Gratitude – I learned the power of verbalizing as a care giver for my mom. I realized I had a less than excited response when she told me thank you. I would nod or mumble my answer. At some point, I decided to speak with meaning the “You’re welcome” I had been mumbling. Soon, I had started sounding like I meant it and I really did.

I didn’t hate what I was doing for my mom. It wasn’t anything like the job you may hate. But speaking clearly, instead of mumbling my pleasure in doing things for her, made a huge difference.

I believe, speaking out loud, an expression of gratitude, will make a difference for you. Thank your boss when you are asked to do a task – after all it is an expression of confidence in you. Thank a co-worker for helping you with a job. Give thanks when someone opens a door for you. Be thankful that you have a job – many people do not.

Review Your Gratitude – Read your journal entries to encourage yourself. Watch for more depth in your gratitude.

Find your purpose.

What is it that makes you excited, fulfilled, happy or content?

girl-2386167_1920.jpgIf education, money, experience, connections weren’t a factor, what would you like to do.

What would you enjoy doing even if you didn’t get paid?

Don’t be afraid to pursue your dream job.

I like to ask the above questions. When I asked a young man, I will call Dan, he answered with a job I didn’t know existed. He wanted to be involved with gun training.

I wondered how realistic he was being. But because I believe we are all designed to fulfill our purpose, I encourage people to pursue their passion. So, I kept my reservations to my self and told him to do what he is passionate about.

Dan had a job that he probably hated. It wasn’t gun related.

Then when he was let go from that job Dan did something that many of us questioned.

I had reservations about Dan’s decision to take his family out of state to pursue an interview with a gun training company. He had no income and no assurance of an interview. I don’t think the company knew he existed.

But, Dan got the interview. He got admittance to a school for gun training. The company he hoped would hire him paid for the school but Dan had to pay for his living expenses. Only the top graduate would be offered a job.

Dan got the job! And he has exceled at it!

Let Go

woman-737439_1920But what if Dan had not been fired from his unfulfilling job? There were frustrations in the job.

While he waited to find a way to his passion, he needed to let go of the frustrations.

I am not sure if he did; but I am guessing that he may have let go of frustrations. Perhaps, that is how he was emotionally strong enough to take the huge risk he did

How do you let go of the frustrations of a terrible job?

Have a dream. Have a plan.

Believe in what you were designed to be.

Find encouragement in realizing you are building character qualities that will strengthen you for pursuing you ultimate goals.

I fear I am still being glib.

I know life is hard. I know there are no easy solutions.

But I do believe that if, today, you will do what is hard, that tomorrow’s path will still be hard. But you will be stronger and it will feel less hard.

There is one more question I think I want to ask.

Knowing that whatever you choose will be hard. Which do you want to choose to learn Knowing that whatever you choose will be hard. Which do you want to choose to learn to love your job or work to leave-to love your job or work to leave?

For some the choice should be to learn to love their job. Others should courageously work their plan to leave.

Which is right for you?

I suggest that whatever you want to choose is where your passion lies. And . . .

If you are following your passion neither can be wrong.

Do what you were made to do.

And be blessed.

 

Connie Suarez

If you find value in this post, please share with others.

What You Can Learn From Mommy Bloggers

You may not want to build a blog.

But a blog might be a way to build your business.

At the least, you can learn about marketing from bloggers.

I ran across this list recently and thought I would share it with you.

I am including website links so you can visit the blogs.

Here is what you should observe:

The balance of content and ads. The ads are what pay the bills but the content is what drives readers to the blog and keeps them coming back.

The type of content is presented. What is being used to attract readers? Are there free offers? Is the content useful to the targeted audience? What services are offered or featured?

Does the blog relate to the reader? Consider how close the blog title and About description match the articles. Do the articles and items advertised both meet the interests of the reader?

Here is what you should learn?

When posting on Facebook keep in mind the ratio of content and promoting your business or product.

Are your posts addressing the interests of the people you want to reach?

Is blogging something that interests you?

Should you consider starting a blog to build your business?

Blogging definitely isn’t for everyone; but learn from these bloggers how you can communicate your product and business with those you are contacting.

1. CARYN BAILEY

How She Got Started: Originally set up in 2007, Caryn designed Rockin’ Mama as a modern lifestyle blog to guide and support eager young moms. She built her audience by being direct and honest in her experiences with pregnancy and the fears she had about becoming a new parent.

What She’s Doing Now: Today Rockin’ Mama is still going strong. Caryn has even managed to expand her original blog’s offerings into a whole host of fun guides and unique recipes that any mom can read and use.

https://rockinmama.net/

2. GABRIELLE BLAIR

How She Got Started: If anyone embodies the “follow your dreams” philosophy, it would absolutely be Gabrielle Blair. Since starting her blog Design Mom in 2006, Gabrielle has been on the lookout for new ways to expand her horizons and push the limits of her family’s experiences. As a testament to her bold outlook on life, she rounded up her six kids and moved them to France just to prove she could.

What She’s Doing Now: Gabrielle’s blog is still as popular as ever, although she has since moved from France to California. If you’re interested in some unique design tips for your home, feel free to visit her blog and see what has made her brand so enduring over the years.

https://www.designmom.com/

3. JENNIFER BORGET
How She Got Started: Although originally a news reporter, Jennifer Borget has since transitioned into a successful mommy blogger thanks to her work on Baby Making Machine. Through this blog, Jennifer encourages women to take control of their dreams and follow their passion wherever it might lead them.

What She’s Doing Now: If you’re looking for some inspiration to build a legacy, then you’ll want to devote a few hours to consuming everything that Jennifer’s written. You might be there for a while, but you can trust us when we say it’s worth it.

I found Jennifer on Twitter. The blog at Baby Making Machine is not open. Not really a problem for you. Twitter is a tool that might work better than a blog.

https://twitter.com/jenniferborget?lang=en

4. ASHLEY ANN CAMPBELL
How She Got Started: Ashley Ann Campbell first set up Under the Sycamore in 2008 as a way to share her writing and photography. It has since evolved into the successful mommy blog that it’s now known for.

What She’s Doing Now: Ashley maintains her blog to this day, helping families express their individuality and embrace their uniqueness.

http://www.ashleyannphotography.com/blog/

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5. KIMBERLEY CLAYTON BLAINE

How She Got Started: Kimberley Blaine set up The Go-To Mom as a helpful guide for new and would-be mothers. It has since served as an excellent resource for anyone interested in mindfulness and spiritual exploration.

What She’s Doing Now: Kimberley’s successful mommy blog has afforded her numerous opportunities, including book signings and guest appearances on television.

http://thegotomom.com/

6. YVONNE CONDES AND SARAH AUERSWALD

How They Got Started: This one is a little unique in that the mommy blog is actually more of a mommies blog. Originally set up by Yvonne Condes and Sarah Auerswald, MomsLA has evolved into something more than just a blog.

What They are Doing Now: MomsLA has brought in guest writers to flesh out content on the main site. It continues to be a great resource for moms interested in new activities and sites to take their kids.

MomsLA

7. NAOMI DAVIS

How She Got Started: Naomi got her start blogging when she and her family were just beginning their journey. After numerous back-and-forth moves across the country—all well-documented of course—we’ve come to feel like a silent part of Naomi’s family.

What She’s Doing Now: Love Taza has evolved from a blog about raising a family into one about general New York life. Even with a slight content shift, it’s still as beautifully photographed as ever.

http://lovetaza.com/

8. CHELSEA DAY

How She Got Started: Chelsea started her blog, Someday I’ll Learn, by infusing each of her posts with her infectious sense of humor and providing real value to her audience.

What She’s Doing Now: That commitment to quality has paid off. Chelsea’s blog has made appearances on numerous television channels, including Fox and CNN.

https://somedayilllearn.com/

9. AMBER DUSICK

How She Got Started: Amber started her blog, Illustrated with Crappy Pictures, as an innocent and fun exercise in chronicling her family’s adventures. Thanks to her comedic instincts and hilariously poor drawings, it has become something much more.

What She’s Doing Now: Amber was able to translate her success as a blogger into success as a writer with her very own book available for sale. If you’ve ever wondered how you could parlay your success as an internet blogger into something worth money, then you’ll definitely want to study Amber and everything she did to become the mommy blogger she is today.

http://crappypictures.com/

To be a successful network marketer today demands that one become a social entrepreneur.

You need to find your niche and then get as good as you can from there.

You may never write a blog but I am confident that if you have read this far you have gleaned some approach to add to your marketing toolbox.

God bless you,

Connie Suarez

 

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Julie Burke’s Three “Magic” Questions to Quickly Sift, Sort, and Qualify Your Prospects

The blog I am bringing to you is a must read or listen (a video is included.)

Almost all network marketers know that the internet is the new tool for recruiting. But there are established “best practices.”

Julie Burke is a leader in Facebook recruiting. But the 3 questions she presents here will work across all platforms. Even the phone.

Watch the video below to discover the three prospecting questions I used to grow my network marketing business to six figures and beyond—without cold calling, spamming links, doing home parties, or making a list of 100 names.

This will help you authoritatively create posture in your recruiting process while still authentically being yourself.

I get messages all the time from people just spamming their links and desperately trying to recruit me into their business…

…and you know what?

It’s annoying!

And the real kicker is when that doesn’t work, they get sad, frustrated, depressed, and quit, because “it doesn’t work” for them.

Well, I’m here to tell you…

If you’re not making a TRUE connection with somebody, then you’re probably not going to hear back from them.

Put yourself in their shoes!

If you get messages from someone who doesn’t truly care about you, because they’re just spamming all about their company and sending you links, how is that going to make you feel?

You’re probably going to think…

What the heck! Why would I reach out to them? They didn’t even spend the time to try to figure out who I am, and if they even have an appropriate solution for me.

Right?

So instead…

You want to become a solution agent instead of a human “spam bot”

To do this, you want to find the pains or problems your prospects are experiencing and want to solve.

These will help you sift, sort, and qualify your prospects, because not everyone is going to want your solution or opportunity.

And that’s okay!

So let’s dive in.

Here are the three questions you’re going to ask people, starting today…

Question #1: “Are you happy?”

It’s as simple as that.

Ask a question that’s relevant to your opportunity, such as…

  • “Are you happy with the way you’re feeling in your day-to-day life?”
  • “Are you happy with the way your body feels right now?”
  • “Do you have enough energy?”
  • “Do you feel tired?”
  • “Are you happy with your travel/insurance agent?”
  • “Are you happy with your 9:00-to-5:00 job, or would you like more freedom?”

Again, it’s as simple as that…

“Are you happy?”

If they answer “no,” indicating they are not happy…

Question #2: “Do you have a plan to change that?”

Next ask them if they have a plan to change that.

Most likely they don’t, because a lot of people are walking around like zombies, trying to figure out how to become happier, get out of debt, or how they can actually make an impact in the world, and have passion back in their life.

Quick story…

Four years ago, when I got involved in network marketing, I was passionate about health and fitness and I just wanted to help people.

I wanted to feel like I was a “part” of something.

Can you relate?

Maybe that’s why you’re with your network marketing company?

But I felt like, as a stay at home mom, I lost a part of me, having owned a franchise for eight years and going from working 60 hours a week and running several stores, to nothing.

And so I felt like I lost a piece of me; a piece of my entrepreneurial spirit.

For me it wasn’t about the money.

It wasn’t about the freedom.

It was about feeling like I was a part of something again.

Little did I know what was going to be ahead of me!

So, returning to our question…

You have to figure out, is this person happy and do they have a plan to change that.

If they answer “no,” indicating they do not have a plan…

Question #3: “Do you want to see one?”

Next ask them if they’d like to see one.

And if they say “yes,” then you’re going to send them a tool.

Don’t BE the tool; send them to a website, video, podcast—whatever your company has.

Super simple.

Then show them the plan.

If they say “no,” maybe they don’t want to see a plan because they’re overwhelmed, they can’t wrap their mind around it, their daughter is getting married in a week—whatever it is, life happens.

If they’re not ready to see the plan, do not show them the plan.

Do not pressure them.

You can always say…

“I understand that right now is not the right time. However, do you mind if I follow up with you in a couple months? Life might be different for you then. You might be looking for some extra cash flow, or you might be looking to get out of your 9:00-to-5:00. You know, I can totally respect where you’re at right now, but let me know if I can stay in contact with you. I’d love to be able to reach out to you in a couple months.”

The less you say, the better off you are.

Get really good at asking questions, it’s better to get your prospects talking.

Again, here are the three questions…

  1. “So are you happy?”
  2. “Do you have a plan to change that?”
  3. “Do you want to see one?”

Keep it simple.

Make it about them.

So there you have it!

If you found this post valuable, please share it with your team.

While you are still here, let me ask you this…

Do you need help finding prospects on social media?

Because if you’re just starting out in network marketing, or are just starting to put time into social media…

Then you might like a tool I created to help out other network marketers who need to kick start their social media efforts.

It’s called the Social Media Recruiting Frenzy, and it’s 100% free.

It includes word-for-word scripts, example posts, plus some “dos and don’ts” around Facebook, so you can instantly be more effective with your sponsoring and recruiting online.

…all without being “spammy,” without pouncing on people, and without running an infomercial on your page.

You’ll discover the exact method I used to personally sponsor 270+ reps and grow a team of 8,300 distributors, all from the comfort of my home, in just 3 years.

In fact…

These strategies create such explosive duplication, that for every person I sponsored, my team would grow by an average of 30 people in depth each time.

Ready to learn more?

Then make sure you click here and grab your free copy today!

 

Cheers to your success!

Julie Burke

700k Social Media Recruiting Frenzy!

How This Busy Mom Built a Team of Over 8200 Distributors on Social Media…

…Without Leaving Home!

 

Julie Burke

JULIE BURKE

In less than 4 years, Julie Burke leaped to the top of her network marketing company, built a huge team of 8,300 people, and made over $750,000 in commissions, overrides, and bonuses – all without putting together a “warm market list,” making a single cold call, or struggling for a single day to make a profit in her business!

What is Confidence and How Do You Get It?

Stepping out of my comfort zone is a sure way to grow in self confidence.

Keep reading this blog from connie.lifevantage.com to learn a surprising comment from Vincent van Gogh.

Think of a confident person in your life. It may include a fearless coworker in the face of adversity or a friend who doesn’t care what anyone thinks when they hit the dance floor. Though these people may have the “fake it ‘till you make it” mentality down, being truly confident involves much more. A confident person shows competence and intelligence in a natural and quiet demeanor.

As such, confidence can impact all aspects of your life. From work and school, to social and family relationships, it can determine success as well as open the door to new opportunities.

Read to learn more about confidence, how you can continue to build self-confidence and see the positive impacts in your life.

what-is-confidence-02

WHAT IS CONFIDENCE?

As Vincent van Gogh explains, “If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced.” Confidence is the belief in one’s ability to succeed. It’s not just a behavior, it can also be seen in our body language. From eye contact to good posture and smiling more often, looking confident plays an important role to your overall confidence level.

Although this may come more naturally for some people, confidence is a behavior that can be learned and incorporated in various facets of your life. How? From gaining better listening skills to owning and growing through mistakes and being ambitious in your actions, there are many ways to grow as a confident person. Observe the confident people in your life, and take note of their qualities. It can help show you how diverse real confidence is in the world.

WHY DOES CONFIDENCE MATTER SO MUCH?

When you are confident, it can improve your quality of life and affect your success in work, school, relationships and more. More importantly, confidence correlates with self-esteem. John M. Grohol, Psy.D. explains,

“People with a good and healthy self-esteem are able to feel good about themselves for who they are, appreciate their own worth, and take pride in their abilities and accomplishments. They also acknowledge that while they’re not perfect and have faults, those faults don’t play an overwhelming or irrationally large role in their lives or their own self-image (how you see yourself).”

In addition to self-esteem, confidence is how we are able to keep learning and developing in order to contribute to our communities and to the world. If we all lacked confidence and as such, self-esteem, there would be no education, progression or innovation within our society. When it comes down to it, confidence impacts the way we choose to live our lives.

HOW TO BUILD SELF-CONFIDENCE

So, what’s the best way to build confidence? Below are various ways that can help you boost self-confidence:

Exercise: Exercise is a great remedy, especially when you feel stressed or anxious (which kills confidence). Look for ways to incorporate exercise into your daily routine. Whether you enjoy practicing yoga at home after a long day in the office, play a pick-up basketball game with your friends on the weekends or take a quick walk outside in between work meetings—there are many activities that can help reduce stress and boost confidence.

Make a list of your strengths: When was the last time you’ve sat down and thought about what you excel at? Spend 5 to 10 minutes creating the list, thinking also about what other people have observed or admired about you. Once you’ve created the list, turn the paper over and make a list of what you want to become better at. Whether you want to improve or develop a new skill or educate yourself in a new topic, working on self-improvement can help increase your confidence, especially in new situations.

Set a small goal: With the above list you made, pick a small goal and work to achieve it—something reasonable that can be accomplished in the timeframe of a couple of weeks. This is a good habit to develop, as each goal you’ll achieve will not only boost self-confidence, but allow you to start setting bigger goals.

Listen: Confident people are not afraid to take the backseat and listen when having a conversation. If the conversation lulls, instead of filling the air with your own comments, ask thoughtful questions or advice to not only show respect to the person you’re communicating with, but to give yourself the opportunity to learn something new.

Volunteer: When’s the last time you’ve given back to the community? A great way to grow self-confidence is to forget about your own needs for a couple of hours and devote your time volunteering for a good cause. Serving those in your local communities boosts positive emotions that directly impact your confidence.

See also: 7 Ways to Look Confident, Especially When You Aren’t.

what-is-confidence-03

DON’T STOP IMPROVING

The key with confidence is to always keep growing it—learn new things, put yourself in new situations or opportunities to succeed in. But more importantly, catch yourself when you’re not feeling confident. Stop the vicious doubts or thoughts in your head the moment they come up and instead, take a step back, relax and reassure yourself of your abilities. Lastly, when working on confidence, don’t abandon who you are. Being comfortable with yourself and your interests creates a natural confident behavior.

All in all, having confidence can help propel you forward in the various aspects of your life. To truly achieve confidence, you must be confident in your words and actions. This also means being comfortable with who you are and within your own skin.

 

Is Your Message Too Complicated?

The product I represent requires that a story be told.

That is why it didn’t do well on retail shelves.

But the story must be simple. Many of us in my company, yours truly included, used complicated science. It didn’t always work. A simpler message was needed.

Andrew Draughon explains why less is more when conveying the message of your product or company.

The Persuasion Equation that Makes Your Message Stick

If you want to persuade your audience, you need to start thinking like a pop star.

Hear me out.

Ever get a song stuck in your head for hours on end?

“Ugh, I hate this song,” you might mutter.

But then you find yourself tapping your foot and humming the chorus for the rest of the day (often against your will).

What gives?

Don’t worry: I’m not going to judge you for jammin’ out to the Bieb or Tay Tay.

There’s no shame here.

After all…

Pop stars pay big bucks to make sure their six-second hooks stay stuck

In fact, ghost songwriters make millions to ensure their “ear worms” get lodged DEEP in the recesses of your brain.

Sure, the stuff you hear on the radio isn’t exactly Shakespeare…

But that doesn’t stop the infectious melodies from sticking around in your psyche for literally decades on end.

And while we often lament the shallow lyrical content of pop music, the reason why simple songs are so darn popular is a brilliant lesson in marketing.

So, want to know the secret of pop music?

Want to figure out how to have the same stuck-in-your-head effect on your leads and prospects, so that they’ll tune into your marketing messages (and won’t be able to tune out)?

Well, then perhaps it’s time that you learned a thing or two about “cognitive fluency.”

The power of “poppy copy”

Now, the concept of cognitive fluency is pretty straightforward.

Here’s the gist of it:

If something is SIMPLE, it’s more likely believed to be true.

In other words, something that rolls off the tongue or rhymes is typically more relatable, easier to remember, and more agreeable to your audience.

Sounds weird, right?

Let’s do a bit of wordplay to illustrate.

If you heard someone state as fact that “woes unite enemies” or “life is mostly struggle,” you’re likely to disagree.

Heck, you might even think they’re a jerk for suggesting such things.

On the flip side, if instead they said something like…

Woes unite foes

Or…

“Life is mostly strife”

You’re not only more inclined to agree, but you also might deem these poetic observations of the human condition.

That’s cognitive fluency in action.

And something as simple as a rhyme can make anything (including your marketing messages) come across SO much smoother.

And the keyword here is SIMPLE.

Marketers often want to try to reinvent the wheel, crafting needlessly complicated claims for the sake of sounding “smart.”

Yet think about how the most iconic pieces of marketing, from the Nike swoosh to the McDonald’s jingle, are stupidly simple.

It’s reminiscent of that hilarious scene in Super Size Me where the director can’t find anyone who can recite the “Pledge of Allegiance” from memory, but everyone seems to know the Big Mac jingle from the ’70s without missing a beat.

So when in doubt, keep it simple.

To bring this back to music, The Beatles are a prime example of cognitive fluency.

Now, before you kill me for lumping The Beatles in with today’s pop fodder, think about how universally recognized and adored song lyrics are so smooth and straightforward.

1965’s “Yesterday” is a great instance of cognitive fluency…

“Yesterday
All my troubles seemed so far away
Now it seems as though they’re here to stay
Oh I believe in yesterday”

Great tune, but the lyrics themselves aren’t much to sniff at.

At a glance, they look like something straight out of a rhyming dictionary.

But so what?

Everyone knows the song.

It’s often heralded as the most-covered tune of all time and has resulted in well over $25 million in royalty payments, making it one of the most profitable songs of all time.

The craziest thing about the song, though?

Paul McCartney wrote it in a matter of minutes.

How does this music trivia lesson relate to marketing?

Marketers like you and me need to make our messages as easy to comprehend as possible.

There’s a great quote from Daniel Kahneman about this:

“The easier it is to comprehend, the more likely it is that your readers will find it to be true.”

So, how do you make it happen?

Mind your score to make your copy soar

As I said earlier, many people make the mistake of trying to be the smartest person in the room.

And just because you can stuff your copy with big words and jargon doesn’t mean that you should.

Overwhelming your readers with lengthy messages and endless walls of text is only going to turn them off.

The best copy is punchy.

It’s succinct.

It doesn’t mince words.

And for the love of the Almighty, it’s not presented as a giant block of text.

If you think that your own emails or blog posts feel a bit too stuffy, fear not.

There’s a system out there known as the Flesch-Kincaid readability test (that’s built into Microsoft Word) that effectively “scores” your copy on your behalf.

Although this score isn’t the be-all, end-all of your copy, it’s incredibly helpful for picking out…

  • Needless jargon or empty words
  • Complex or run-on sentences
  • Clunky paragraphs

As a rule of thumb, the grade level of your copy should under 7 or 8.

(This post is at grade 5, FYI.)

This ensures that you aren’t potentially going over the heads of your audience.

When in doubt, it pays to play safe with your copy versus trying to be a show-off.

The point of editing your copy to make it smoother and more fluent isn’t to dumb your writing down.

Not by a long shot.

The more complicated your copy, the more chances there are for your audience to tune out.

Ask yourself: do your readers really have time to stop and look up words or figure out what you mean?

Do they have the patience to sift through paragraph after paragraph of fluff?

The answer is no.

So put that thesaurus down!

Make your copy more conversational.

Trust me: this rings true for all marketers, regardless of your audience.

Keep it simple.

It may seem like a cliche at this point, but the less work you create for your readers, the better.

It’s all about breaking down barriers between you and your audience, effectively making your copy more accessible.

Don’t forget the name game

By the way, the benefits of cognitive fluency don’t stop with your copy.

Beyond your emails and blog posts, you should keep cognitive fluency in mind when thinking about your business and products.

Here’s some more food for thought: people tend to remember companies with names that are easy to pronounce.

Google.

Say it out loud. Seriously.

Google.

Rolls off the tongue, right?

That’s why single and two-syllable company names are so popular.

Twitter. Facebook. Intel. The list goes on.

Additionally, there was a study back in 2012 that discovered cognitive fluency plays a role in the stock market.

The study found that companies with less-complicated names and ticker symbols outperformed those with wordy, seemingly foreign names.

The takeaway here?

If something’s a mouthful, people are naturally going to be resistant to it.

Even if they don’t realize it.

After all, we drive cars not automobiles, right?

When it comes time to name a product or project, keep simplicity in the back of your mind.

It may be tempting to think of something new or off the wall.

That said, is your seemingly brilliant idea really worth potentially confusing your audience?

In fact, “Elite Marketing Pro” is a shining example of how…

Being blunt packs a punch!

We’re elite. We’re marketers. We’ll turn you into a pro.

Get it?

People want what’s familiar to them.

Simple words and phrases.

Stories and copy they can make connections to.

Same with their products and services.

At the end of the day, that’s what cognitive fluency is all about.

Is your message among the best? Let’s put it to the test…

Leveraging cognitive fluency is one of the most fundamental ways to make your message stick in the heads of your prospects.

It might seem like a simple touch.

But when you master the art of straightforward communication, people are more than willing to lend you their ears.

And marketers who take advantage of such sing-song copy are way ahead of the game.

So, now you know how to more effectively communicate with your prospects.

But the question remains…

How will you open the floodgates of traffic to your business?

Thankfully, you’ve already won half the battle now that you know how to keep your audience’s attention.

Honestly, traffic is easy (it’s making them stick around that’s tough).

But if you aren’t 100% sure how to get started…

We put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop, hosted by none other than Tim Erway, our co-founder and CEO, who’s generated over 30 million dollars in online revenue (and counting).

Simply pick a time and register right here.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

 

Until next time,

Andrew Draughon
Director of Content
Elite Marketing Pro

 

Compassionate Listening Secrets for Effective Recruiting – Free Webinar

The free webinar starts at 6 p.m. Mountain Time on Thursday, July 20, 2017.

Click on this zoom.us link to join free webinar.

I plan to open the zoom meeting at 5:30 p.m. Mountain Time on Thursday, July 20, 2017.

You are welcome to sign on early and get acquainted.

You won’t be able to join the meeting until I have opened it.

Here’s what you can expect from Compassionate Listening Secrets for Effective Recruiting

Discover

  • The key to building a relationship with your cold market

  • How to use “inane questions” to engage your warm market or cold market

  • Proven listening skills that are effective offline and online

There will be a recording. Once that is available, I will post a link here.

 

How Exercise Keeps Your DNA Young

To stay young, you have to keep your cells young, and what dictates a cell’s age is its DNA.

Too many cycles of dividing can trigger the aging process, until eventually the cell peters out and stops dividing altogether.

Learn more in this article from Time magazine.

But now researchers have found that exercise can help keep DNA healthy and young. In a small study published in the journal Science Advances, Anabelle Decottignies, from the de Duve Institute at the Catholic University of Louvain in Brussels, and her colleagues found that just moderate-intensity physical activity helps hold back cell aging.

medical_110006039-011314intThey studied a specific part of DNA that keeps track of how many times a cell has divided. Each time a cell divides, it copies its DNA (which is packed into chromosomes) and this section of the chromosomes, called telomeres, gets shorter. In the study, Decottignies identified a molecule that’s responsible for directing this telomere-shortening. Until this work, not much was known about how the chromosomes controlled this DNA snipping process. Decottignies recruited 10 healthy people to ride stationary bicycles for 45 minutes and took a muscle biopsy from each of their legs before and after the cycling session. She also measured blood levels of muscle function with lactate, which muscle cells produce when stressed.

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Based on analysis of these samples, the researchers found that a compound called nuclear respiratory factor 1 (NRF1) regulates the production of a factor that in turn controls the shortening of the telomeres.

Exercise boosts levels of NRF1, which protects the telomeres from being snipped away.

“Think about NRF1 like varnish on nails,” says Decottignies. “You cannot change the nail, but you can change the varnish again and again.

What you’re doing is refreshing and replacing the old section with new protective molecules at the telomeres.”

To learn about a Nrf1 Synergizer click here.

With each bout of moderate exercise, she says, the protection to the telomeres is refreshed, thus helping the DNA, and in turn the cells, to remain “younger” and hold off the aging process. “The protection is constantly renewed upon exercise,” says Decottignies.

Other evidence supports the connection between exercise and its effect on telomeres.

NRF1 is also part of the pathway that’s activated during starvation; some studies have indeed hinted that a fasting diet may help cells stay biologically young and not divide as frequently.

In the study, the team didn’t actually measure whether the 45 minutes led to longer telomeres, but that’s a focus of future studies.

For now, the findings provide strong support for a way that exercise may keep us young by keeping our DNA young.

Source: http://time.com/4426572/exercise-dna-telomeres/

I hardly ever exercise 45 minutes; at least not formal exercise. I walk Max for about 15 minutes. Yard work and house cleaning seldom last 45 minutes. But I have found a Nrf1 supplement that I will take for the rest of my life. And, because of it I expect to live a long time. Want to learn more about my supplement? Click on this link.

God bless you,

Connie Suarez

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