Your success in connecting with family and friends. That’s all.
Pamela Herrmann is a best-selling author and national keynote speaker on the subject of brand story and customer experience.
Her book, The Customer Manifesto, was ranked #3 by Business.com in their list of Excellent Customer Service Books Every Business Owner Should Read, outranking Gary Vaynerchuk and Tim Ferriss.She is host of the Customers For Life podcast and the video program, The Morning Would Show.
Her extensive client list includes jetBlue, Community College of Denver, FullContact, and Mortgage Cadence.
First, keeping it simple enough for the croc brain.
Why stories matter for your business and how to craft the story that will stand out from the crowd.
- they create an emotional connection
- they’re more memorable
- so few are doing it right, it’s easy to stand out
How do you craft the right story?
Keep in mind that you get entrance into the other persons thinking with a primitive – croc brain – thought.
You may have the most amazing science behind your product. Your comp plan may be the best-designed plan in the industry.
But if you start with the facts that prove those statements you will be speaking to the neocortex. Or rather, you will be trying to.
But their croc brain will slam the door in your face.
Are there any recent conversations that went nowhere for you that all of a sudden make sense now?
You need to think like Hollywood.
Here is what I strongly suggest you do:
- Go to pamelaherrmann.com
- Navigate to the Brand Story tab
- Request the CRAFT YOUR BRAND STORY [TEMPLATE] in the opt-in box at the lower right-hand corner
You will receive an email with the best help in telling stories I have yet seen.
Storytelling is vital for promoting your business. You have been trained to use your story and the stories of others.
Now learn to be effective telling your story.
If you are in business your story is unfolding. It will grow as you do.
That certainly has been true for me.
Seven years ago I started my story as a novice network marketer.
Every time I went to an event I heard:
- Don’t quit
- Go to every event
- Share with everyone you know
And I grew my team but never felt comfortable with the method I used.
And then my mom needed me to be at home with her. I couldn’t get out as much as I needed to. I had exhausted my calling list.
My business was stalled.
So, I started looking for . . .
I really didn’t know what I was looking for.
Then I saw an ad that caught my eye. And I was introduced to the world of Internet marketing. And the many people who are willing to take your money for little or no value.
But, I kept looking and then I found value in the Attraction Marketing Formula.
After a year of coaching and training with awesome people like Ferny Ceballos, my business is not stalled. It has been transformed.
I get to grow my network marketing business and help others grow theirs.
I recently found myself saying in an email, It is fun to be me.
I value your input.
God bless you,