Three Types of Facebook Ads Every Network Marketer Should Be Running Right Now

Are you a network marketer without a big advertising budget?

Don’t fret!

Because it can be a lot more affordable (and profitable) than you ever imagined to run paid advertising today.

Leveraging Facebook’s ad platform is, by far, the quickest way to automate and scale your business to six- and seven-figures.

The value of network marketing is leveraging, right?

In this post Matt Baran shows how you can leverage Facebook ads. He takes it step by step and makes it doable even for the novice.  And if after reading Matt’s post you still have questions there is a free training offer for you at the end.

And if you aren’t advertising yet, don’t let this post keep you  from doing just one to start with.

If you are like me, you will need to take it one step at a time. Call – 720-507-8231 – or email me – conniesuarez@prezzurepointz.com – if you want to know which steps I took first.

Connie Suarez

Now, there are three types of ads you should ALWAYS be running.

Contrary to what some ‘gurus’ teach, it’s not just a matter of setting up a Fan Page and driving traffic to your capture page.

Traffic today is an “ecosystem,” where you need to run multiple types of ads together for everything to work properly.

Here’s why…

Facebook is a SOCIAL networking platform!

As such, you need to pay attention to the social aspect and use it in conjunction with paid advertising.

That synergy is where you’ll start seeing magic happen with your ads.

Facebook ads are only difficult and pricey when you’re just trying to get clicks to your website, without engaging your audience first.

That’s why I’ve come up with this three-tiered system that works well for online entrepreneurs and small-business owners.

So let’s dive in!

The first ad you want to run is a…

Big picture time:

Stories are the way people connect and identify with others.

They’ve been used since the beginning of time, before there was TV.

All the way back when cavemen sat around campfires, they told stories to entertain each other.

Human communication is story-based!

Think about when you were in your high school history class, sitting at your desk, bored out of your mind.

You’d think to yourself…

“Yeah, this kind of sucks.”

And then the teacher starts to tell a story, something you’d never heard before, and all of a sudden, you perk up!

Now you’re interested in early colonial history (…because who knew there was cannibalism at Jamestown!?)

It’s the same way with your ads.

Instead of just saying something like…

“Certain network marketers do this, which doesn’t work. However, I know what works, and here’s the secret I found.”

You really want to tell a bit more about who you are and what you do.

The struggles you went through.

You want to develop an emotional rapport with your audience

So they feel like…

“Oh my god, this person is just like me. They went through that just like me.”

And you want to get them to raise their hands and say…

“Yes, I want to work with you.”

Because they identify with you.

That’s done through telling stories.

So a story ad is number one.

It could be accomplished through either a clicks-to-website ad or a conversion ad.

  • You could ask people to “comment below” to get more information, or
  • Or you can also run traffic to your website to get people to sign up for your free lead magnet.

Point being that a story ad is the number one thing you need to run, because you need to get your message out there as an entrepreneur.

The second type of ad that every entrepreneur should be running is a…

Video views are cheap on Facebook right now.

In fact, Facebook rewards advertisers for using video in their advertising.

And essentially what you’re doing is creating your brand by creating familiarity with your prospects.

You might not get a conversion right away, but you’re getting in your prospect’s head.

They say…

“Oh my god, I’ve seen this person all over Facebook, they must know what they’re talking about.”

So when you eventually ask for the sale, or even just to get them on your email list, they’ll have some familiarity with you.

They’ll know who you are, because they’ve seen your videos in their News Feed.

The best thing about videos right now is this:

Facebook rewards you for doing them!

It’s also a great for retargeting.

People used to think of retargeting as something complicated or too “techie,” but Facebook has made it super easy at this point.

Now you can retarget easily with videos.

Here’s one of the best ways to do it:

  1. Do a Facebook Live and boost it ($5 minimum)
  2. Let this campaign run for a day or two
  3. Once complete, go into your Ads Manager account
  4. Under Audiences, you’ll be able to create a Custom Audience of everyone who viewed your video

Now you have an pre-made audience of prospects who’ve watched your video to follow-up with!

It’ll be a smaller audience at first, but a HIGHLY responsive one.

Then you can boost future videos to that particular custom audience.

That audience will keep building and building, so they get more and more familiar with you.

Bottom line:

You’ve got to do video ads!

You’re not going to be successful on Facebook if you’re not running video ads.

Because that’s the direction Facebook’s going to compete with YouTube.

Video is the way of the future.

You’ve got to learn to do it.

I don’t care if you’re too afraid to get in front of the camera; too bad!

You’ve got to get over that if you really want to build your network marketing business online.

The final type of ad you want to run is a…

This is the type of ad where you get somebody to raise their hand and say…

“Yes, I want to work with you.”

Or you get them to sign up for your email list on your website.

Which eventually you want to turn into a purchase.

The conversion ad is something that you want to run when you’ve already shown people your story.

They’re already familiar with you.

They’ve seen your videos at this point.

You provided value to them, and now you can say…

“Hey, you know what? I’ve got this solution right here. If you’re interested, hit me up. And here’s the link to my website, go ahead and sign up right here.”

But here’s the thing with conversion ads…

You want to already have some familiarity with your audience, because you’re going for “the ask” on this ad.

And you want them to take a specific action other than just watch your video or read your blog post.

Basically…

You want them to make a commitment

It’s kind of like going on a first date with someone.

You wouldn’t ask them to marry you on the first date.

That’d be weird and creepy.

You’d want to go on one, two dates, three dates, four dates, five dates, etc., to build a relationship with that person.

Eventually, once there’s a bond and trust, then you can ask for their hand in marriage.

It’s the same way with your customers.

Asking for a big commitment, like signing up for an email list right off the bat, is a big ask for somebody.

We’ve all got way too many emails in our inbox at this point.

We’re all inundated with advertising message after advertising message and ad after ad after ad.

We’ve all become extremely skeptical about everything

The last thing we want to do is have somebody else, some other marketer that could be a fly-by-scammer, clogging up our inbox.

We don’t want them in our inbox until we trust them.

Again, it’s the same as where you wouldn’t want to ask for their hand in marriage right away.

You want to build up a certain level of trust, and that’s why you want to share your story.

It’s powerful when you put your face out there by doing Facebook Lives, and then retarget those viewers with more content in their News Feeds..

Now they know who you are.

Now when they see your capture page or a blog post they’re going to be say,

“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”

Bottom line…

Traffic and conversions is all about building relationships

By following the above strategies you demonstrate:

  • You’re a real person
  • You have a legitimate business
  • You’re fun and tell interesting stories
  • You can relate to others and understand their problems

At this point, why wouldn’t your prospects want to do business with you?

Now, I know that everything I shared was pretty high level and conceptual today.

But it’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.

Luckily, if you’d like help with the more technical side of running traffic, then I recommend taking us up on an over-the-shoulder tour of…

Our highest-converting ads and campaigns!

Yep, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop

Hosted by none other than Tim Erway, our CEO and co-founder here at Elite Marketing Pro.

Simply pick a time and register right here.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: building relationships is a big piece of the puzzle.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

 

Until next time,

Matt Baran
Traffic Specialist
Elite Marketing Pro

Matt Baran

Matt Baran is the in-house traffic specialist for Elite Marketing Pro. He began his career as an affiliate of EMP and over two years, mastered the art of paid traffic. Eventually, his skills caught the eye of Ferny Ceballos and was invited to join the EMP team. Matt teaches other home business owners how to drive traffic, get leads and convert sales at Acceleration events. His passion is finding underground loopholes to create massive amounts of dirt-cheap traffic and leads.

A Tale of Two Network Marketers

It is the best of businesses, it is the worst of businesses, it is the choice of wisdom, it is the choice of foolishness, it is the mindset of belief, it is the mindset of incredulity, it is the season of Light, it is the season of Darkness, it is the spring of hope, it is the winter of despair, we had everything before us, we …

Network marketing it has its lovers and haters.

It is either a good fit for you or it isn’t.

Fortunately, the Internet is giving network marketers more options.

And sometimes those options lead a network marketer away from the industry.

And truly no story of a network marketer is typical. This story will demonstrate somewhat.

Network marketers are looking for better ways to build their business. And those options come in many sizes and shapes.

The first network marketer in our story had joined network marketing because of a product that was like no other. She had mixed ideas about the business model but eagerly forged ahead.

Every event she attended gave her similar advice:Don_t quitAttend every eventFollow the planShare with everyone you knowAdd heading1

  • Don’t quit
  • Attend every event
  • Follow the plan
  • Share with everyone you know

Month after month she faithfully followed the advice with moderate success in spite of the feeling of dread sharing with everyone gave her.

Meanwhile, on the other side of the pond, another network marketer boldly took up the business model because she wanted a better life for her family.

She attended all the events and heard similar advice although her product was completely different. She believed in her product and her company.

Real success eluded her even though she faithfully worked the plan.

She wondered if there was a better way to help provide for her family.

Then one day our first network marketer’s mother needed more of her time.

Suddenly, the business plan didn’t work so well for her. You might say it was even less of a good fit for her except that it was never a good fit.

So, she started looking for something else with no clue what that might be.

And that opened her mind to really new options.

Turn Your Passion Into ProfitSo, when she saw the ad that said, Turn Your Passion Into Profit, she clicked on the button, typed in her email and gave her credit card info.

It turned out the profit went to the convincing young man who sold his product to her. It wasn’t a great fit for her.

So, she kept looking and believing that something better was out there.

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And then one day she saw an ad that introduced the idea of attracting folks who were interested in what she was doing. The idea of being able to connect with like-minded people was a new concept. She liked the sound of it and explored further.

She plugged into the coaching and training that was offered and suddenly she had a second stream of income coming in.

And something magical happened. As she connected with folks from other parts of the country and world the pressure to sign up the people in her community and family subsided. She felt new freedom and realized that people were approaching her. She became more selective with who she connected with once she knew that there were thousands yet to reach.

Back across the pond, the other network marketer had discovered the same team and she joined them.

She found a supportive community that cheered her on as she progressed. She applied everything that she was learning from a great team of coaches and trainers.

She and her family skimped as she built a new business.

Until one day, instead of taking on an extra day at her job as she had once planned she quit to focus on her new business.

Don_t quitAttend every eventFollow the planShare with everyone you knowAdd heading1 (1)She is still working hard to make it the business she has always dreamed of. But she knows that the hard work and sacrifice is starting to payoff.

She not only quit her job, she quit her network marketing business because the other is all she will need.

Her counterpart almost made that decision but in the end realized that she couldn’t say goodbye to her MLM company or their products.

But because of the confidence she has gained she is launching a training product and now has three streams of income.

It will take more work and sacrifice for each of these network marketers to realize their goals. But they are more than equal to the challenge.

As I heard them say at the end of a productive fulfilling day,

“It is a far, far better thing that I do, than I have ever done; it is a far far better rest that I go to than I have ever known.” Charles Dickens, A Tale of Two Cities

I have enjoyed telling you two true stories of network marketers with a little help from my favorite author and my favorite novel – Charles Dickens and A Tale of Two Cities.

I would love to hear your thoughts.

Feel free to call me – 720-507-8231 or email me – conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

What Do Croc Brain and Pixar Have in Common?

Your success in connecting with family and friends. That’s all.

I was pretty sure I would get value from The Hollywood Blockbuster Formula webinar with Pamela Herrmann. But who knew that she would make croc brain and Pixar relevant for marketers?

pamela-herrmannPamela Herrmann is a best-selling author and national keynote speaker on the subject of brand story and customer experience.

Her book, The Customer Manifesto, was ranked #3 by Business.com in their list of Excellent Customer Service Books Every Business Owner Should Read, outranking Gary Vaynerchuk and Tim Ferriss.She is host of the Customers For Life podcast and the video program, The Morning Would Show.

Her extensive client list includes jetBlue, Community College of Denver, FullContact, and Mortgage Cadence.

And, I didn’t expect to be given a clear game plan for talking with people and writing blog posts, either.
It boils down to two concepts:

First, keeping it simple enough for the croc brain.

 You may have heard about the croc brain.
Pamela introduced us to it with a story. She was already demonstrating the second concept. But let’s not get ahead of ourselves.
Pamela’s brother has an awesome job. Here is how he describes it:
“I oversee the creative and technical processing for all voice files associated with Blizzard’s games, and ensure that the processing templates used for localization (the foreign language versions) are clear, and adhere to established convention.”
Did your eyes just glaze over?
That is the typical reaction. Because Pamela’s brother is not talking to your croc brain.
croc brain
If he would say, “I get to design the sound responses in World of WarCraft, the world’s most popular video game.” Even if you are like me and have never played World of WarCraft you would be impressed, right?
Because of the above response talks to your primitive “croc brain.”
If your story is going to be effective you need to understand this concept.
The croc brain is sort of a gatekeeper. If you satisfy it you will then be talking to the mid-brain.
But the mid-brain wants a story, not the technical information that Pamela’s brother used.
When would it be appropriate for the explanation Pamela’s brother gave? When he is talking to computer game design professionals. They would understand and appreciate what he said.
But not you and me. We need a story. Which leads us to the next concept:

Why stories matter for your business and how to craft the story that will stand out from the crowd.

First, stories matter because:
  • they create an emotional connection
  • they’re more memorable
  • so few are doing it right, it’s easy to stand out

How do you craft the right story?

Keep in mind that you get entrance into the other persons thinking with a primitive – croc brain – thought.

You may have the most amazing science behind your product. Your comp plan may be the best-designed plan in the industry.

But if you start with the facts that prove those statements you will be speaking to the neocortex. Or rather, you will be trying to.

But their croc brain will slam the door in your face.

Are there any recent conversations that went nowhere for you that all of a sudden make sense now?

hollywood

You need to think like Hollywood.

Here is what I strongly suggest you do:

  • Go to pamelaherrmann.com
  • Navigate to the Brand Story tab
  • Request the CRAFT YOUR BRAND STORY [TEMPLATE] in the opt-in box at the lower right-hand corner

You will receive an email with the best help in telling stories I have yet seen.

Storytelling is vital for promoting your business. You have been trained to use your story and the stories of others.

Now learn to be effective telling your story.

After you read Pamela’s info you will have a clearer grasp of how important and how easy storytelling can be.AMF_Banner2_400x100Finally

If you are in business your story is unfolding. It will grow as you do.

That certainly has been true for me.

Seven years ago I started my story as a novice network marketer.

Every time I went to an event I heard:

  • Don’t quit
  • Go to every event
  • Share with everyone you know

And I grew my team but never felt comfortable with the method I used.

And then my mom needed me to be at home with her. I couldn’t get out as much as I needed to. I had exhausted my calling list.

My business was stalled.

So, I started looking for . . .

I really didn’t know what I was looking for.

Then I saw an ad that caught my eye. And I was introduced to the world of Internet marketing. And the many people who are willing to take your money for little or no value.

But, I kept looking and then I found value in the Attraction Marketing Formula.

20170608_210210After a year of coaching and training with awesome people like Ferny Ceballos, my business is not stalled. It has been transformed.

I get to grow my network marketing business and help others grow theirs.

I recently found myself saying in an email, It is fun to be me.

Want to join us at Attraction Marketing Formula but want more info first? Feel free to call me – 720-507-8231 or email me – conniesuarez@prezzurepointz.com.

I value your input.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

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Fifteen Years with Glen Campbell – How You Create a Life-Changing Opportunity

How do you create a life-changing opportunity in your life?

It usually isn’t in one big event but in small events that come together.

Jeff Dayton is an active Nashville music producer, songwriter, session guitarist, recording artist and educator and tours as a dynamic bandleader and solo artist.

He is a great musician in his own right.

But his main claim to fame came from a chance encounter.

He and Glen Campbell made Phoenix their home base when it began.

Jeff was the lesser known musician. He was a fan of Glen Campbell.

But they were not acquainted.

Then a chance backstage visit gave Jeff a chance to meet Glen.

Instead of Jeff telling Glen how big a fan he was, Glen was telling Jeff that he liked his music.

Jeff had no idea that Glen even knew he existed.jeffdaytontruth

Now if Jeff could only make that interest into something more permanent.

And then Glen was gone and the opportunity had evaporated. Jeff was frustrated because he hadn’t even gotten a phone number.

But Jeff wasn’t just wishing for the big opportunity. He was working toward it!

Jeff had been working at it for years.

Sometime later, Glen showed up where Jeff and his band were performing. Jeff invited Glen to join them in an informal jam session.

And Glen did.

Surely, this time Jeff would get a phone number.

But no. Before he could ask Glen was gone.

Jeff was very frustrated.

Then a couple days later a call came. Glen was on the phone and said, “Jeff, you are a hard person to get a hold of!”

Out of that call came a fifteen-year career as bandleader for Glen Campbell.

How did that happen?

And more importantly, what lessons can we learn from Jeff’s story?

Several things come to my mind. I suspect you will have something to add and I hope you do.

Competently Build Your Brand

Jeff promoWhile Glen Campbell was the better-known musician, Jeff Dayton was also a great musician.

He had worked to perfect his craft.

He was busy performing and getting better known. He was creating and producing music.

So, it was no accident that Glen Campbell and Jeff Dayton met.

I believe Jeff hoped for the big break to come. But he didn’t wait idly. He worked for the big break.

He was working to get better.

The Intentional Recruiter doesn’t hope for a “rock star” to come along and join their team.

They are busy becoming that person. As they work to become a “rock star” they will attract “rock stars” to them.

Here are a few activities you must do to be the “rock star.”

  • Find the network marketing approach that best fits your personality. There are several to choose from. What works for your upline may not work for you.
  • Practice your chosen skill set. Practice makes good. More practice makes better. Practice. Practice. Practice.
  • Steep yourself in personal development. Ask others what they are reading and why. Always be reading something yourself. And share what you are gleaning from your reading.
  • Get a coach to push to strive for more.

Attract Success

It is clear that Jeff Dayton’s skill as a musician attracted Glen Campbell to him.

“Chance” meetings may have been Glen Campbell on scouting missions.

It makes sense that Glen was wanting a bandleader. So, he was checking Jeff out.

Doesn’t that sound likely.

The “chance” meetings were “job interviews!”

With that in mind every time your “prospects” see you – in person or online, you are interviewing for a “job” with them. That is a fact even if you aren’t looking for a job or running a business.

You are constantly building a reputation. Better make it good.

On Facebook, you have an opportunity to stand out.

  • Be positive
  • Give valuable content
  • Avoid being a spambot for your company
  • Be consistent

Facebook is so valuable because your day to day friends see you there. And it gives you an opportunity to meet people you wouldn’t know in the real world.

As you build your brand and attract success, be aware it takes time. So, you must . . .

Patiently Expect Success

jeffandglen

I don’t know how Jeff Dayton defined success, but I don’t believe it was meeting Glen Campbell.

Don’t you think that Jeff Dayton believed in his success enough to patiently work for it?

Between the time that Jeff got his first guitar and the day he met Glen Campbell a lot of work was required.

Jeff didn’t quit because success hadn’t caught up with him. He kept pursuing success.

And that is what we as Intentional Recruiters do.

It is said of many network marketers that they overestimate how fast they can be successful and vastly underestimate how successful they can be if they persevere until they find success.

You must expect and believe in success.

How does that happen?

You attend company events.

You read personal development books.

You put up a Dream Board.

You find a coach who will push you out of your comfort zone.

Boldly Act When Opportunity ArrivesJeffandglen

As Jeff Dayton told his story of how he became Glen Campbell’s bandleader, I was amazed at his boldness in asking Glen Campbell to join him in an impromptu jam session.

Would you have done that?

Well, yes you would, if you had prepared like Jeff Dayton had.

You are preparing for success.

If you don’t yet possess the boldness that Jeff Dayton had, get it.

Is there someone on your “chicken list” you haven’t called yet?

Act now with boldness. Make the call. Go to an event where you will meet that person.

Act to put yourself in the position to ask for the figurative “jam session.”

Look at the picture at the top of this blog post.

Do you believe Glen Campbell regretted how Jeff Dayton came into his life?

Consider one of the network marketing superstars you know who was invited by someone who had them on their “chicken list.”

Do you believe they regret how that foresighted person came into their life?

I don’t either!

By the way, I am glad you and I have been brought together!

You have something great to add to what I have written here.

Will you post a comment below, or call me, or email me?

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

theintentionalrecruiter.com is still a work in progress. I am working hard to get it up and running and to get to you The Intentional Recruiter eBook. theintentionalrecruiter.com is where you can learn all the skill sets and systems that work for me. Eventually, there will be several courses, eBooks, a Mastermind group, and coaching. You can sign up for the eBook and some courses now. Since it is in the PRELAUNCH stage there is a substantial discount on the eBook and courses – The Intentional Recruiter. Use the coupon code:  PRELAUNCH

 

12 Body Language Mistakes that Make You Seem Untrustworthy

You know that body language is a key factor in your communication.

Do you want to know twelve specific body language mistakes that might make you seem untrustworthy?

It’s true. People understand more by watching the way you move your hands and how you shuffle your feet than the logic you put behind your words.

Communication Components.png

About fifty-five% of communication comes from body language, while 38% comes from the tone of your voice, and only 7% comes from what you are actually saying. With that in mind, knowing how to control and display your body language properly can be a tremendous asset to your nonverbal communication.

THE FOLLOWING ARE 12 BODY LANGUAGE MISTAKES THAT MIGHT MAKE YOU SEEM UNTRUSTWORTHY:

1. CROSSING YOUR ARMS

One of the most common mistakes is crossing your arms, especially when answering questions. Crossed arms are seen as a defensive tactic, almost as if you are protecting yourself from the person you are talking to. This makes you seem a little standoffish or even defensive.

Woman posing isolated on a white background with arms crossed.

2. BREAKING EYE CONTACT TOO SOON

Eye contact is good. It allows you to make a connection with the person you are talking to, but you cannot break that eye contact before the connection is made. As a rule of thumb, try to maintain eye contact until you are done shaking hands. Breaking visual contact before that might make you seem like you are hiding something.

3. LEANING FORWARD

Leaning forward can sometimes be associated with an aggressive salesperson. The product, idea, or thought that you are putting forth does not need to be oversold. A person might misunderstand when you lean forward. It might be seen as a form of overselling, and they might reject your offering. Leaning forward makes you look pushy and untrustworthy, so hold your ground but do not lean forward.

4. STEPPING BACKWARDS

Another possible problem is stepping back when asked something. This gesture makes it seem like you are not sure about your answer or the question asked. It shows hesitation, which is something that the person you are talking to is bound to pick up. It will make you seem untrustworthy, especially if your answer does not match the gesture.

5. LEANING BACKWARDS

Teenagers are fond of this look, but it will make you seem uninterested, arrogant, and generally lazy. The product, service, or idea that you are talking about will seem like something you do not believe in. This alone makes you untrustworthy to a person who picks up on this gesture.

Whoa! Does this make you feel just a bit nervous?

Don’t lean forward! Don’t lean backward!

It is important for you to know these things. But not to worry about them when talking.

Remember who you are talking to. What is your connection? Is this your best friend? Your brother? Your coworker who shares everything with you?

What is it that you have to give them? How can you serve them? What can to say or do to make this interaction a postive one?

There is a good and positive answer to these questions.

Focus on the positive good for the other person and you will not worry about how you look and act.

6. FIDGETING A BIT

This action can make you seem nervous. Nervousness does not always mean that someone is lying, but some people might take it that way. Be sure to keep fidgeting to a minimum. Try practicing speaking with someone so that you can eliminate it altogether.

7. POCKETING OR KEEPING HANDS AT THE HIPyoung-beautiful-caucasian-girl-in-checkered-shirt-with-glasses-holding-her-hands-on-her-hips-isolated-on-white_HtZFq6Sj.jpg

Keeping your hands in your pockets or on the side of your hips can be perceived as aggressive. This usually forces your chest to puff out a bit along with your shoulders, which could be seen as hostile. It makes the product or idea feel like it is being shoved down the throat of the person you are speaking with. Keep your arms loose, natural, and move them around from time to time.

8. LOOKING ABOUT

Yes, looking up, down, or to the sides could mean that you are simply nervous. This is normal, but it can also make you seem like you are not being yourself or you are lying. You want to eliminate this action just in case you are talking to someone who might perceive these actions incorrectly.

9. STARING IS A NO-NO

A quick gaze to establish a connection from time to time is good. The problem starts when you stare too long, which might make it seem like you are being judgmental. Creating a healthy and trustworthy connection means that you look at a person 60 to 70% of the time during the conversation. The look should not be any longer than a few seconds.

10. FINGER-STEEPLING AT THE WRONG TIME

Steepling, or pressing the fingers together in a church-like steeple position, is a great way to convey confidence when you are speaking or listening. The problem arises when you do it too often or at an inopportune time, which makes you seem arrogant or pompous and this harms your credibility. Use steepling sparingly and only to show confidence when it is absolutely necessary.

11. DON’T CHECK THE TIME

woman-late-for-an-appointment_GJnEjVPd.jpgOne of the worst things you can do is check the time. Checking the time shows that you do not value the time of the person you are speaking with. It also lessens the importance of whatever you are talking about, like your idea or product. Don’t look at your watch, clock, or phone.

12. BAD HAND-PALMING

Holding your palms up while speaking may be natural to you, but it can be harmful to your conversation. Hand-palming can make it seem like you are prepared to receive something or it may make you seem like you are begging. This can also make it seem like you are not confident in your idea or product.

These are just some of the body language mistakes that could hurt you when communicating with coworkers, clients, or supervisors.

It is always a good idea to practice.

You can practice by speaking with a friend or acquaintance and having them watch your body language.

If there isn’t someone who can help you, take a video of yourself having a conversation in front of a mirror and see how you interact with your reflection.

Practicing allows you to get to a point where you are acting confident and natural without even knowing it.

But don’t let all this keep you from relaxing and being yourself.

Because. . .

You are amazing!

You are amazing!.png

 

As always, I value your input!

Feel free to call or email.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

These Body Language Tips Are Courtesy

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How to Be a Mentor and Build Confidence in Others

Mentorship is a key factor when developing individuals into highly successful marketers. Great mentorship helps instill trust, appreciation, growth, engagement, and most importantly, increases a new team member’s overall confidence. Moreover, great mentorship helps build leaders.

For instance, NBA star Isaiah Thomas was able to grow into a team leader thanks to the mentoring, direction and freedom to play his game when he was traded to the Boston Celtics in 2015.

He explains, “The biggest difference is in the leadership. It was better for us. We had more coaches and mentors to help us. A lot of the younger players today suffer from a lack of direction.” When new network marketers are armed with invested leadership and mentorship, the more likely they will thrive.

What is a mentor? Simply put, a mentor is an experienced and trusted adviser who trains individuals. In addition, how to be a mentor will vary from person to person, but having an open mind and giving support should always be present within mentorship.

But, what makes a good mentor that truly benefits her team? Below are five mentorship tactics and how they can build confidence in others, whether you’re in a leadership position or training a new recruit.

1. ESTABLISH GOALS EARLY

Before you begin to train or educate your mentee, take the time to first lay out what you both want to accomplish. Laying out expectations is also important if you are still getting to know your mentee; furthermore, it creates accountability with both parties.

2. GET TO KNOW YOUR MENTEE

Along with establishing goals, find ways that can better strengthen your relationship as you begin your mentorship. Meet in person, make it informal by grabbing coffee or ice cream together—the goal is to get to know each other on a personal level. You should come out of the meeting knowing more about their personality, likes/dislikes and how they communicate with others.

Listen to your new team member. Here is a good place to use the Five Listening Skills I train for use in recruiting. The Listening Skills work in virtually every circumstance. Click here to read the first of eight blogs. I will be publishing an eBook – The Intentional Recruiter: Five Listening Skills for Highly Effective Recruiting – soon. Stay connected for further information.

Another important factor when getting to know your mentee is to really listen to what they have to say. Don’t feel that because you’re the mentor, you have to dominate the conversation. Instead, take the backseat and ask thoughtful questions to show respect while at the same time, learning something new about your mentee.

3. GIVE ADVICE AT THE RIGHT TIME

As a mentor, giving advice is your number one priority. What do we mean when we say to give advice at the right time? Really it comes down to your mentee and what mentorship tactics will work best for them. Advice and feedback don’t always have to be immediate. In fact, good feedback often depends on the timing. At the end of the day, you should always be supportive, but you also want to help your mentee learn on their own.

4. SHOW APPROVAL

Especially if you want more engagement on the mentee side, it’s vital that you celebrate their achievements. Recognition is a simple tactic that can help increase engagement and overall confidence. Anne Sweeney, former President of Disney/ABC Television Group explains, “I think the greatest thing we give each other is encouragement…knowing that I’m talking to someone in this mentoring relationship who’s interested in the big idea here is very, very important to me. I think if it were just about helping me get to the next step, it would be a heck of a lot less interesting.”

Don’t feel like you need to go over the top when recognizing your mentee’s hard work. In fact, think more in terms of how you can make the recognition more personable, such as sending a quick email or giving a quick shout out to a department or company meeting.

At the same time, have a plan in place in case your mentee falls short of expectations. Don’t get discouraged, but rather find ways to encourage them so they can continue their growth.

5. BE A ROLE MODEL

Lastly, like great leaders, mentors need to practice what they preach. David Parnell, legal consultant, communication coach and author explains, “Your goal is to not only provide direction and advice but to get your mentee to act upon them. And while conversations can be motivating, few things are more impactful than to lead by example. A mentor’s mantra must be: ‘Do as I do, not just as I say.’”

Part of the learning process for your mentee will be to observe and pick up on your work habits and leadership qualities. As such, you need to exhibit positive behavior even during stressful times because your mentee will be observing your behavior and actions. As you mentor, work to be an example of who the mentee should be like.

At the end of the day, these tips will help you on your quest to support your team, build their confidence and ultimately, bring out the best in them. Increasing a person’s confidence is critical in their progression. Armed with confidence, they become more motivated, creative in ideation as well as problem-solving, and can face challenges head-on.

Looking forward to your input.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

How the Five Listening Skills Become a System and You Become an Intentional Recruiter

What drew you to network marketing?

I’ll bet it wasn’t the promise of offending family and friends with your “opportunity” or “life-changing products.”

Most likely, you were drawn to your “opportunity” or “life-changing products” by a relationship. It might have been a long-time relationship or a new one.

Most network marketing is successful because of relationships.

Someone you had a relationship with invited you to take a look.

They may have used “old school network marketing” techniques that felt awkward or off-putting. You listened anyway because of that relationship.

There is great power in relationships.

Relationships can help you build your business. Fear of damaging those relationships will hold you back.

But what if you had a set of skills, a system, that helped you deepen existing relationships and build new relationships while building your business.

What if your system quit being the NFL – No Friends Left – and became the New Friends League? Make new friends don’t lose old ones.

Remember this quote?

Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand. Karl A. Menninger

If this quote is true and I believe it is, we gain incredible power when we learn to listen.

You can use your Five Listening Skills to manipulate people to buy from you.

You can use your Five Listening Skills to manipulate people to sign up as a distributor in your business.

But, that is not how you want to treat people, is it?

No, you want to effectively reach people with what you are passionate about without manipulation.

And you can!

The Five Listening Skills are designed to serve the needs of your family, friends, and acquaintances.

The Five Listening Skills used correctly become a system that keeps you on track with your recruiting.

They enable you to find those who truly will benefit from what you offer.

There are three keys to making the Five Listening Skills become a system to make you an Intentional Recruiter.

First, you become intentional when you release your agenda.

You become intentional when you release your agenda.

That may seem counterintuitive. Surely, it is more intentional to use techniques that set up your prospects to say yes.

It is intentional. It just depends on what you want your intentions to be.

Here’s why I don’t use the tricks and tactics that work for some.

I feel manipulative and dishonest.

It’s about your intentions. It’s about your personality. It’s your choice.

For me, I am thrilled that I have a way to build my business by intentionally serving others.

Before I realized that the Five Listening Skills I had used for years in my nonprofit work would work for me in this venture . . .

Before I started using the Five Listening Skills in network marketing. . .

I had no system. Too often, maybe like you, I ended a call or coffee meeting with no clear plan for what came next. And no surprise – nothing else came of that call or coffee meeting.

Now you have a plan.

You have a system in the Five Listening Skills.

In that sense, you can be an Intentional Recruiter.

So, don’t you want to be an Intentional Recruiter by putting their needs before yours?

You may say that because it is the right thing to do. The good news is, it is the more effective thing to do.

Second, you become Intentional with the Five Listening Skills when you follow them fully and in order.

You become Intentional with the Five Listening Skills when you follow them fully and in order..png

Most of us find one of the Listening Skills easier to use than the others.

For many, Reflective Listening feels awkward and although it is very simple it isn’t necessarily easy.

For that reason, you may not want to use it. You may feel like it is not necessary.

But one well used Reflective Listening will open the communication incredibly. You must use Reflective Listening to be successful.

You must trust all Five Listening Skills – used in order. Do as many practice sessions as possible to become comfortable. As you continue to use these skills they will come naturally.

Do as many practice sessions as possible to become comfortable. As you continue to use these skills they will come naturally.

You are intentionally using a system that you trust to lead you to a good conclusion.

Third, you are an Intentional Recruiter because you know where you are going.Add heading (2)

With the Five Listening Skills, you are climbing the steps from one flight to the next until you and your friend have reached a decision that is clear and helpful.

Reflective (1)You need the final flight of stairs to have a clear ending. Your friend needs to be free to tell you no. You need to be free to tell her you are disappointed and to ask if you can “keep her in the loop.”

You want to be able to call her next week when you want to go shopping together.

You don’t want to have her avoid your calls.

She needs to know that you have accepted her decision.

You need to be able to talk about your business with her as freely as you do all the other projects and events in your life. When you win the incentive trip you need to be able to tell her knowing she will congratulate you and not feel like you are suggesting she reconsider her decision. (Okay, maybe you are a little bit.)

But some of your friends and contacts will say yes. You know that you have someone who is right for your team.

I shared with my top leader, who is a friend, several times and then one day she called and said she was ready to sign up. I excitedly went over ready to help her get started.

When I arrived, she told me her husband wasn’t ready for her to act. I didn’t want to encourage her to sign up without his being happy about it.

I pushed my disappointment aside and told her that she was right in waiting.

I wasn’t an Intentional Recruiter yet. I didn’t clarify what she wanted to do. I considered it a closed door.

Fortunately, I had left our relationship intact. We continued to get together from time to time and one day she said something to the effect that I had given up on her.

We were with others at the time. But I called her soon after and assured her that I had not given up on her. I invited her and her husband to a home meeting of one of my other distributors.

As the meeting was going on she texted me and invited me over to her house after the meeting. They signed up that night and got started together the next day. She was much more effective with her husband on board than she would have been if she had forged ahead alone.

Keeping the relationship open made it possible to invite them to that meeting.

Using the system offline.

With the Five Listening Skills, you can always be recruiting. But when you are offline and meeting people in person, you do not need to be in recruiting mode.

You know what I mean. When you are in recruiting mode everyone you meet is a potential recruit.

I hate to admit this but I bought meat from a door to door salesman after letting him come in and share with me if he would let me tell him about my business. I bought some good meat. He did not buy anything from me. I didn’t even get good contact information from him!

I sat through a Kirby demonstration in return for the opportunity to tell about my products. It was not an even trade time wise and neither of us got a sale.

I felt so much pressure back then to sign up people that every restaurant server, every Walmart cashier, every party attendee, every family member at the reunion was a target.

Once I learned to release my agenda, I could relax and enjoy meeting people. I had learned to be more outgoing with the “old school” network marketing.

Now I was friendly without the pressure to get contact info.

With this system, you can meet and listen to the people, not figure out how to convince them to sign up with you. Doesn’t that sound better?

As an introvert, I wasted a lot of time in checkout lines without connecting with new people.

Here’s how I now interact with people I don’t know; I begin with a greeting and perhaps an inane question.

I am anything but smooth. Here are some of the questions I use successfully in various situations:33921115-Woman-with-groceries-waiting-in-line-at-the-supermarket-checkout-Stock-Photo

  • How long have you worked here?
  • Or what do you do?
  • How do you like your job?
  • What do you do when you aren’t working?
  • Do you have a family?

These are not Helpful Questions. These questions are only “icebreakers.”

They are designed to open a conversation. Once that has happened, you use the Five Listening Skills until you and your friend reach a decision.

For example, you ask the Walmart cashier, how do you like your job?

She answers It’s a living.

You Reflectively Listen with, It’s a living. Remember to say this neutrally.  Don’t let it sound like a question.

You might be tempted to jump ahead to one of the other Listening Skills. Resist that temptation.

With many situations, you won’t have much time. Your goal is to connect. Reflective Listening followed by Interpretive Listening will help you connect. They are perfect for making a connection and many times you will not have time for more.

Those two Listening Skills may be all you need or have time for.

If you do have time keep going up the steps with Helpful Questions, Supportive Feedback, and Confident Close.

But most of the time you will realize you are running out of time. When that happens and you feel regret at not being able to continue the conversation, congratulations, you have made a connection.

That is when you ask for contact information in a casual way.

I used to ask for a name and phone number. Most people would give me that info but many of them never answered a call or text. And it takes a bit of time. You do not want to hold up a grocery store line.

Now I ask if I can Friend them on Facebook. No one everyone says no unless they aren’t on Facebook. And then they usually offer their phone number.thailand-september-07-2014-facebook-page-sign-in-page-first-landing-homepage-view-on-application-smartphone-hand-holding_rvRKbe_2fe.jpg

When they agree to let me Friend them, I ask what name they use and I make sure about the spelling.

They often write it down for me. That is when I know that there is a connection.

Now you must Friend them immediately. As soon as you are back in your car Friend them.

This is important to make sure they remember who you are and it sets a professional tone.

And now let’s consider a few thoughts for Using the System Online

Once you are Friends on Facebook don’t pounce on them with your product or opportunity. Keep building a relationship.

Respond to their posts with likes and comments.

When you have that relationship built and you hear them talking about their “desires” or “pain” use Messenger for a private conversation.

It may not be time to share product or opportunity.

Today one of my Facebook friends commented on one of my posts. It left me curious. So I Messengered her just asking more. It didn’t go anywhere as far as getting her to join me. It just further built a relationship. Maybe tomorrow.

Almost always you want to get a phone or video conversation going using Skype or Zoom (I use Zoom because it works better on my rural Internet.) before you share details of your product or opportunity. My most preferred is a meeting at a coffee shop or anything else person to person.

It has always been a good idea to personally share with your contacts enough information for them to make a good decision. Therefore, I don’t give out websites until after that person to person.

The Internet is not only a huge tool for connecting with people you meet offline. It is a great help in finding new people to listen to.

I am at a place in life where I need to stay home with Mom so the Internet is a Godsend.

After I started using the Internet I realized that I can connect with so many people online.

That more than anything else enabled me to release my agenda. And then I connected even more with people offline and online.

Here are three references for learning more about using the Internet to find people online.

First, you can learn to find an audience that is interested in what you are offering and live in areas where your company does business. And who speak the language you speak.

Your database can grow to thousands with what my mentor Ferny Ceballos teaches. Get started with a Free 10 Day Attraction Marketing Bootcamp.20170608_210210

Second, if you want to learn using Facebook there are two resources I recommend.

img08Julie Burke started a network marketing business and did not want to make a list or call family and friends. She used Facebook and trains her team to do the same. To take a peek at her training you can click here for her Social Media Recruiting Frenzy Guide.

Cari Higham already had a network marketing 16832347_1451132421573021_2013431020113331441_nbusiness when she started using Facebook. She has a slightly different approach. Read about it in her blog post How to Recruit with Facebook Sponsored Posts.

Serious network marketers will use all the tools available. I have more opportunities to use the Internet but I haven’t abandoned the person to person opportunities.

I believe in the products I represent. They are so unique I know that it requires patience and persistence.

I believe in the network marketing business model. It is one of the surest ways to provide income month after month and year after year.

I will close this with one more resource for you – ME.ConnieMax.com

I am experienced enough to understand what you are facing.

I am unestablished enough to offer you my personal time and coaching.

I have several options that can help you. Call me – 720-507-8231 – or email me conniesuarez@prezzurepointz.com to set up a free consultation to decide what will work best for you.

Anticipating that soon I will be too busy for one on one time I am launching a site for further training.

When I taught these Five Listening Skills to volunteers they needed coaching. As I have put this series together I realized that I should offer more than written words. So I am opening an online school at prezzurepointz.life.

It is in the construction mode, so to speak. The IT part of it likes to show me who’s boss but I will not be defeated.

Be sure that when it is up and running you will hear about it.

As always, I value your input. Feel free to call me – 720-507-8231 – or email me – conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

Are You Offering What They Want?

Or are you offering what you know they need?

I wonder what you are answering?

Two or three years ago I think I would have said, Duh, what I know they need. I know stuff they don’t know.

Then when Mom had her surgery and I was spending lots of time on my computer I discovered a different understanding of marketing.

Here is the basic philosophy.

If you want to get your audience’s attention you need to talk about what they are talking about.

If you want to sell something, you need to find people who want that product.

Don’t try to convince the people who you are around that they want what you are selling.

Does that explain why some of your family and friends said no to the product/business offer that you were excited about?

If you are sharing a way to make money working from home to professionals who are happy with their careers, you are wasting your breath.

If you are talking about retirement to millennials you may strike out.

There are two different approaches that you can take.

First, learn what the people around you really want; then figure out how your product or business opportunity will meet that need.

graphicstock-group-of-young-cheerful-happy-teens-having-fun-at-the-picnic-area_r_0fENBhl.jpgThat means that often a group will be more open to either the product or the opportunity.

The difficult lesson for me was giving up the idea that I knew better what they needed than they did.

And, of course, want and need are two different things. Sometimes we don’t want what we need.

In my company, we have been a bit smug to have a product that is cutting edge.

In the early days, presentations were long so that all the wonderful science could be shared and our reluctant audience could be educated about their need to buy our product.

It is embarrassing to think back to how fervent we were.

We made adjustments but I’m sure that we were not asking the key question: What do What do they want-they want? What do my family and friends want?

It only took three or four “touches” of information to convince me that I wanted to take that pill for the rest of my life.

With little or no marketing understanding I assumed that everyone would see this the same way I did.

I was wrong.

Eventually, I heard advice to share the business first. The idea was to start with the business.

Then if they said no to the business you could say, that’s fine. But you’d love the product we have.

The thing is not everyone you share a business opportunity with want a business.

You are entrepreneurial minded. Turns out you are not in the majority.

Most people are employee minded.russia-95311_1920

Have you talked to someone like one unemployed gal? She said I don’t think I could give up the security of a paycheck to own a business.

The irony of her thinking escaped her.

Before we ridicule that thinking though imagine the irony of continuing to pursue someone with that employee mindset.

Don’t be mislead by the job complaints. Most people complain about their job. But their solution is a better job not a network marketing business.

Never mind that the employer/employee business model is failing thousands. Remember that not everyone sees it like you do.

So, your second option is to find a new audience instead of futilely trying to change their minds.

Instead of futilely trying to change minds, find a new audience who think the way you do.

Find a new audience who want what you are offering.

There are basically two ways to do that.

First, if you are using a person to person recruiting method learn to listen instead of sharing your product or opportunity.

When you listen you will hear what they are looking for.

If they are looking for something other than what you are offering you can still give them a brief overview and ask them if they know someone who might be interested.

If you are listening with the Five Listening Skills I have been sharing you will not burn bridges.

The Five Listening Skills used properly will strengthen relationships not erode them.

If they do want you are offering, then take them through the Five Listening Skills system and you both will arrive at a great conclusion.

On the other hand, if you are using Facebook or other social media then you can find the right audiences in numbers that will amaze you.

Facebook is where people connect.

When they connect you learn a lot about them don’t you? Often TMI.

But you have tools available to you and other small businesses to find out who likes network marketing. Who wants to . . .

  • use anti-aging products.
  • use the newest technology
  • retire or fire their boss.
  • bring their husband home from his soul-sucking corporate job.

There is a learning curve with either method but wouldn’t it be worth it to be able to share what you are passionate about with folks who share your passion.

Want to learn more about finding your audience on the Internet?

I got started with the Attraction Marketing Formula and the coaching and mentoring site that offers it.

You can get a free preview by clicking here.

The good news is that you have great things to share.

As the Bible says of a different more sacred message,

Do not give dogs what is sacred; do not throw your pearls to pigs. If you do, they may trample them under their feet, and turn and tear you to pieces. Matthew 7:6 NIV

Share your wonderful products and opportunity with those who will thank you for it.

I am excited to hear how this changes your business.

Feel free to call me at 720-507-8231 or email me at conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

Lisa Grossman on the Future of Network Marketing

Network marketing LEGEND Lisa Grossmann and Ferny Ceballos recently sat down to talk about the future of the industry.

In case you’re not familiar, Lisa is an international top producer in her company, a long time mentor of Ferny’s, a mentor to mentors, and a seven-figure annual earner in network marketing.

She’s also an in-demand strategic consultant for many network marketing company’s executive teams and top leaders.

Basically, when she speaks, it’s a good idea to listen…attentively.

Watch their conversation below, or read Ferny’s summary after the video, which encapsulates the most important points.

Here’s Ferny and Lisa:

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Felitemarketingpro%2Fvideos%2F1646238778724685%2F&show_text=0&width=560

First of all…

With all the new technology available today, including the gizmos we carry around in our pockets that provide instant access to social media, the opportunities to build your business more efficiently have increased tremendously.

Think about it for a moment:

The Internet and social media play a significant role in our DAILY lives—how we socialize, communicate, and keep in touch with our friends and family is massively influenced by technology.

It’s no secret that…

Everyone is on Facebook!

(…or Twitter.)And if you’re not already, know that you can leverage these platforms in direct sales and network marketing.

Social media has helped many network marketers quickly grow their business, enabling them to instantly reach out and connect with a near-infinite supply of new prospects—which is awesome!

But, there’s one thing to remember…

“Technology changes; human nature never does.”

– Lisa Grossmann

So, on one hand…

Today’s technology offers incredible opportunities to extend your reach

And connect with people more efficiently and effectively.Not to mention that it has allowed people to grow their businesses faster and more economically.

But, on the other hand, although technology is wonderful…

It can also be confusing.

There is so much coming at you, so much noise in the market place; people don’t know who to listen to or what to do.

So, you need someone to help you simplify things, and lay out a PROCESS for you.

Here’s what’s really important about this idea:

If the process works, you will get results.

And if you’ve got a robust process, you can change out the components within the process, and you will still get results.

I know this is a bit abstract, so let’s dive in a little deeper…

What are processes?

As some of you may know, I studied engineering at M.I.T. and worked in the aerospace field for a few years after I graduated.In engineering, we were taught processes.

And I learned to love processes, even after quitting my job.

Now, when I started in network marketing, even though I was told what to do, I wasn’t taught an actual process for achieving the desired outcome.

Of course, in the offline world there are leaders that have developed processes they teach their teams, but I wasn’t taught any of those at the time.

But it wasn’t until I went online and learned marketing skillsets that I discovered a process for selling and building an organization.

That’s why I appreciate the value of a process.

Now, I understood that not everyone would be “techno-savvy,” and most people likely wouldn’t be able to replicate what I was doing at the time.

But, I also knew that processes will fundamentally always stay the same—whether it’s a recruiting process, or a selling process, or whatever else we had to do in our business.

Therefore, I could turn around and teach my team the process and they could implement it online or offline.

Okay, I know this is still a bit abstract…

So if you are struggling to understand the concept of a process, bear with me and let me explain it in another way.

Do you wash your dishes?

Now, I am not asking if you like washing them, because most people (myself included) don’t.But here’s the important point…

People have had to wash dishes since whenever dishes were invented.

Okay, so why am I asking you this?

Well, because dish washing is a process.

You wash, rinse, dry, and finally put them away.

It’s a tried and true process!

It is a simple process, really.

But it takes a good deal of time.

And for most of human history, you could only hand wash one dish at a time.

That all changed recently, though.

Queue the dishwasher…

Lo and behold, with a dishwasher, you can miraculously wash and dry LOTS of dishes at the same time.Now you rinse them and put them in the dishwasher, the dishwasher washes them and dries them, and finally you put them away.

Much more efficient, right?

But think about it…

Did the process changed?

No…it didn’t!

The process remained the same.

The only thing that changed is that you’ve replaced the manual washing and drying with the dishwasher.

Essentially, you automated those parts of the process, leveraging technology to speed up the amount of dishes you can wash at one given time.

In any business nowadays, technology can help improve processes and save you time.

And in network marketing, technology is definitely aiding people in compressing their time, getting more done, and reaching more people.

Make no mistake…

Technology is helping to explode network marketing!

Okay, so it’s no secret that selling has always been part of network marketing.But the sales/recruiting step is only a part of a long process; it’s only one piece of network marketing.

And, importantly…

Recruiting alone does not make for a successful network marketing business.

Broadly, in network marketing, there is a basic process that works, and that is CONNECTING with people.

And Facebook and the other social media platforms are accelerating your ability to connect in an exponential and global way.

Your success in network marketing is through building a network.

And, of course, building a network involves human interaction.

Well, that’s exactly what you see happening on social media…

Social media has helped to accelerate the global growth of networks—and the interaction, communication, training, coaching, and information exchange between those networks.

Now the thing to remember is that…

Network marketing is about community

And communities, done properly through social media, can now be built globally.As I mentioned before…

Selling, recruiting, and enrolling are only part of the process of network marketing.

And before social media, there were not many great tools to build a strong community.

Before, if you had the skills and had a good process, you could build your empire from a spare bedroom in your house using your phone.

Now, you can do it from anywhere in the world with your cellphone.

However, you still need the ability to transfer people from the selling process, into the enrollment process, and finally to help them get started on your team.

This is the magic of creating a community.

Again, let me reiterate…

Many people think recruiting is everything

And although it is definitely a part of network marketing, it’s certainly not all that’s required to build a successful business.You need to create a community that people want to be a part of.

And within that community you need to have a place for everyone.

With a strong community you won’t need to be in a perpetual recruiting mode.

You must have within your community a space for people to climb to whatever heights they want to climb, and get the education and connection to join you in the process of growing the community.

Case in point…

Lisa has built enormous businesses, and although she is a good recruiter, she hasn’t personally done that much recruiting.

She discovered a novel approach…

When she found a person she could work through to reach other people, she’d stop recruiting, and maximize that person’s earning potential.

Because one person can create a big community or a big group of people.

That is more valuable, short-term and long-term, than just generating a bunch of sales transactions (i.e. recruiting).

After all, you don’t want to be chasing after people and recruiting forever just to replace the people that are leaving your team, right?

The three different types of people in business…

You’ve no doubt met at least one or two of these characters before…

  1. The closed-minded, who are going to quit or never join, and probably never be happy no matter what you do. You don’t need to worry about them.
  2. The ones waiting, always waiting for something—for the kids to go back to school or the company to come out with the greatest product you’ve ever seen, etc. Let them wait; it’s their business.
  3. Those who are ready, ready to work, and ready to go, right now. Those are the people you always want to be focused on.

Number “3” folks, are the people you never want to see leaving.

So how do you do that?

Well, it comes down to this…

Train and coach your peeps!

Many enthusiastic distributors sign up so many people, so quickly, that the “#3” people wind up neglected while precious time is wasted chasing after the “#1” and “#2” types.See the problem, the misallocation of energy and focus?

When you have somebody who’s ready to go, you have to be there to go with them!

Focus on your potential producers!

Make sense?

Now, here’s the rub…

If you’ve got a lot of people in your group, how can you?

Because even using social media today, it’s difficult to keep up with everyone and everything.

One upside is that with the tools available today, you can create automation, which allows you to work with people in a group setting.

However, it doesn’t matter if you are working offline or online, or a combination of the two…

80% of production is always going to come from 20% of people.

And you MUST spend the majority of your time with those that are going to be responsible for the majority of the leadership and production in your team.

If you don’t have systems in place to work with the bulk of the people in a group setting, then you’re not going to have enough of YOU to make anything work.

Which brings us to…

The role of social media in building systems

Online groups—such as Google+ in the past, but more so Facebook now—are enabling people to build efficient systems for recruiting, building community, and helping people to get moving in their businesses.

You can create a Facebook group, for free, and invite people from all over the world to learn more about your business.

Here’s how a group can benefit your sales process:

  • You could do a Facebook Live (or upload a prerecorded video) for everyone who joins your group
  • Leaders in your group can be available to help new people and answer their questions
  • You can add training resources and create a “library on demand”
  • Your group could also be a mentor or peer on demand, creating a community where nobody feels alone
  • You could announce an “all hands on deck,” if you need to do a time-sensitive update
  • New people can bring their new people to get quick, 24/7 support

Those are just a few ways to leverage groups.

Plus, everyone is on Facebook these days, so you wouldn’t even have to ask someone to join—they’re already there; you just need to invite them to join your group.

It is a one-stop shop and it doesn’t get any easier.

But here is the thing…

There’s always the “human factor”

Because although it’s easy to do, it’s easier NOT to do.

Here’s what you need to watch out for…

People can become disposable, since there are so many people out there.

And although it is easier to engage people using social media, many people will tend to be left behind.

You need to guard against this.

Because to excel in network marketing is to…

Always remember it’s about people!

In Lisa’s words…

“People are not numbers, but it’s a numbers game.”

When you lose sight of people, which can happen when technology can bring so many people to you…

This can, in the long-term, be seriously detrimental to your business.

How can you be effective using technology…

…while still focusing on the fundamental processes that will continue to work?

The top earners in network marketing who have been successful for a long period of time, all do the same things.

They…

  • Follow a proven process
  • Have a strategy
  • Create community
  • Leverage technology and people
  • Focus their energy on people who are ready to go
  • Inspire, listen, and give tremendously to the right people
  • Know where to invest their time for maximum impact
  • And, most importantly, they use their time wisely, because time is your greatest asset!

And on that note, my final tip relates to leveraging your time as productively as possible.

Over ten years ago, although I had a lot of success doing 1-on-1s, home meetings, and hotel meetings…

I found it extremely inefficient, and, not to mention…

Downright painful to introduce the business to negative friends, family and strangers I’d prospect!

Yet, by happenstance, I discovered a process to build my business online, which…

  1. Didn’t require me to talk to my friends and family EVER again about my business (unless they wanted me to)
  2. Allowed me to attend family events, social gatherings, and be out in public, without ever having to worry about prospecting anyone or walk around with a hidden agenda
  3. Attracted people from the cold market who were HIGHLY interested in speaking to me about my business

As in the dishwashing example above, the process for being successful in network marketing didn’t change…

I just found a more efficient channel, which I was able to successfully use to attract people to me everyday and have conversations with people whom were already interested in what I had, and were positive about the industry in general,

Don’t know about you, but I like when (interested) people reach out to me, instead of me having to reach out to (mostly disinterested) people.

Today, I teach this process, known as “attraction marketing,” via my FREE 10-Day Online Recruiting Course, which you can access by clicking here!

This is the exact information I stumbled upon over 10 years ago that allowed me to quit my job within 2 years, and earn in excess of $14 Million in gross income since.

In my free course, you’ll learn the exact online business building processes I use to passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business builders into my business each month.

I can’t promise you the same results, because, well…I frankly don’t know what you’ll do with the information!

But if you are motivated and driven, I know this could quite possibly be the thing that helps you have a breakthrough in your business (like it was in mine).

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-day bootcamp.

And if you found this content helpful, I would love to read your comments below!

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

20170608_210210Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

How to Make Your Ultra-Premium, Top-Shelf Offer Feel Like an Absolute Steal

If McDonald’s started offering caviar, would you buy it?

How about a “premium” Big Mac that sets you back, oh say, $22?

This fictional fare sounds downright ridiculous, I know.

That said, the reason why we’d never give such ludicrous items the time of day serves as some serious food for thought for marketers.

In an era where society is collectively worried about keeping more money in their pockets, you can’t afford to ignore the implications of your price tag.

And it doesn’t matter if you’re in network marketing or selling assembly-line hamburgers:

If you screw up the pricing of your products and services, you’re going to struggle with your bottom line.

Fortunately, figuring out the formula for perfect pricing is pretty simple.

That is if you can create the right conditions for your prospects.

The preconceptions of pricing

Before we get into the nitty gritty, let’s talk about the importance of price conditioning.

Pricing conditioning is one of the most overlooked elements of marketing that can ultimately make or break your ability to consistently score sales.

In short, people have a defined set of expectations and presumptions when it comes time to pay for…well, anything.

Think about what happens when you pull up to a gas station without checking out the signage beforehand.

Before you put your card into the reader to fuel up, you likely have a rough dollar amount in your head of how much you’re going to pay to fill your tank.

You might be off by a buck or two either way, but you’ll likely be in the right ballpark.

These some sort of presumptions also apply to whatever you might be selling.

eBooks. Educational courses. You name it.

Consider how price conditioning relates to selling info-products…

When you look up a book on Amazon or step into your local Barnes & Noble, you can safely assume that any given piece of literature is going to cost somewhere around $15 or $20.

Most of us would probably be uneasy to pay much more than that for a book unless, you know, the pages were made of gold, right?

And so you can imagine what happens when you ask the average person to pay for a $500 eBook.

They’d likely be confused.

Perhaps they’d even be horrified!

They’re certainly not going to cough up that much cash for a “book,” because it’s not what they’ve been conditioned to pay.

However, as you’ve probably noticed, that doesn’t stop certain marketers from selling eBooks and courses at premium prices time and time again.

So what’s the secret to making your offers seem top-shelf, driving buyers to pull out their pocketbooks without hesitation?

Well, it’s all about creating the right conditions.

How to properly position your products and prices

Listen: there’s a lot of elasticity when it comes to pricing information.

As marketers trying to sell education to an audience, we know this all too well.

There are courses in marketing that don’t cost much more than a cup of coffee; then again, there are also masterclasses that cost as much as a new car.

So the question remains: how do YOU become the person selling pâté de foie gras, beluga caviar, or frogs’ legs amandine?

Ultimately, it boils down to positioning.

The key to effective selling is making your premium offer appear more affordable on the surface.

And whatever you’re selling needs to come off as a steal, rather than a bargain bin discount.

Below, we’re going to break down three techniques for positioning the perfect offer.

Once you understand these concepts, your prospects won’t be tempted to second guess the value of what you’re selling when it comes time to seal the deal.

The best way to frame a strong sense of value for your offer is by comparing its price tag to something else.

Ideally, something (significantly) more expensive than what you’re selling.

When you think about the majority of the education available online, it’s insanely cheap.

Compared to traditional education, it’s not a fair fight by a long shot.

I’m not necessarily talking about marketing, either.

For example, let’s say you want to learn how to play guitar.

Twenty years ago, you’d be expected to shell out $25+ a pop for 30-minute lessons for months on end, playing the opening riff from “Iron Man” or “Smoke on the Water” until your fingers bled, and hopefully learning something in the process.

Now you can learn to shred the solo from “Stairway to Heaven” in the comfort of your living room via YouTube while paying absolutely nothing.

There are also play-along programs out there you can purchase which are a fraction of the price of traditional guitar classes.

And sure, the in-person lessons might have their merits; however, compared to virtual lessons, the latter seems like a no-brainer for someone who wants to make the most of their time and budget.

Here’s a quick story:

I recently looked up the price tag of an intro marketing class at a local community college.

It was around $500.

And while I’m sure the teacher is a great person and the experience is worthwhile, that’s honestly a little pricy when you think about it, no?

The takeaway here?

When we compare the price tag of traditional schooling versus that of what we can get online, virtual education is going to triumph just about every time.

How to make your own offers winners by comparison

Alright, so let’s quickly cover how you can frame your own offer by comparing it to something else.

Let’s say your prospects are looking at an eBook you’re selling that sits around $100.

I can guarantee that the conversation playing out in their minds would sound something like this:

“$100? For a book? What makes this so damn special, anyhow? I can get four books off of Amazon for less!”

Based on what we know about price conditioning, that sort of resistance would be totally normal.

That’s because the framing for this particular product is all wrong.

Now, if you compare the cost of your $100 eBook to that of an MBA ($60,000+) or a class at the local community college ($500+), your offer seems much more enticing.

If you can teach your prospects what they need to know for one-fifth or one-tenth the price, it’s doesn’t seem like a bad deal, does it?

Remember:

People are more than willing to pay premium prices if they’re conditioned to believe they’re getting a better deal.

Even companies like Apple, who have absolutely no trouble reeling in business, do this.

When the Apple Watch launched recently, there was a $20,000 premium “Edition” released alongside the $400 models.

Compared to the five-figure watch, that $400 watch seems like a steal despite costing a pretty penny itself.

It’s weird how that works, isn’t it?

In short, don’t neglect people’s expectations when you’re selling to them.

When you create the illusion of a better deal, your prospects are more likely to give your offer some serious thought.

There’s a saying from my friend Ray Higdon that is perhaps truer than ever within our space today:

“Free is often the most expensive thing you can do.”

There’s so much free information floating around the web.

It’s insane.

Take sites like Coursera, which allow you to effectively audit any college class under the sun for absolutely nothing.

Want to take a course in music production from Berkley?

Free.

What about an introduction to financial markets from Yale?

Free.

From physics to philosophy and beyond, you can essentially grab an Ivy Leave course in-a-box and teach yourself whatever your brain desires.

This provides the opportunity for everyone to get an education for the next to nothing versus a traditional in-person degree.

Here at Elite Marketing Pro, we do the same thing.

We give a ton of information for free (including the blog post that you’re currently reading).

Here’s the thing, though: free information always comes at a price.

Time.

People spend so much time digging for free information and trying to put the pieces together in order to learn that they lose track of the clock.

Relying solely on free information, it could take you three months, six months or even an entire year to figure out something you could have gotten out of a book or course in one week.

That’s the big question:

At what point does the cost outweigh the price?

This concept is called opportunity cost, which is another important piece of the puzzle to encouraging prospects to buy.

At the heart of opportunity cost is the idea that time is indeed money.

While people may initially be resistant to spend cash on education, in 99% of cases the most cost-effective decision in terms of time is to go ahead and purchase the information sooner rather than later.

So when presenting your offers, always bring up opportunity cost.

Remind your prospects that the clock is ticking: the sooner they buy, they sooner they can get started (and get ahead of the competition).

People are much more driven by turn-key solutions where everything “comes in the box,” so to speak.

In other words, people are looking for the most positive return on investment possible when it comes to time versus money.

And actually, the concept of ROI is the final piece of the puzzle to positioning your offers.

Pop quiz: what’s the ROI of a traditional college education?

I promise this isn’t a trick question.

College isn’t cheap in terms of time or money.

You’re spending at the very least four years of your life and tens of thousands of dollars in exchange for a degree.

Although approximately 30% of the adult population in the U.S. has a Bachelor’s degree or higher, you’d be hard pressed to find someone who can give you a straight answer on the pure ROI of a given degree.

Heck, I’m the perfect example of this.

I studied one of the Humanities in college (which, in case you were wondering, isn’t terribly lucrative in and of itself).

And while I certainly don’t regret my degree, it didn’t give me much of a return on my investment in terms of directly making money with what I learned.

When you consider that there are tons of marketers making millions out there without a high school diploma, it really makes you reconsider the concept of an ROI for education.

Marketers always throw around the dropout success stories of guys like Steve Jobs, Mark Zuckerberg, and Richard Branson.

There’s a reason for that.

Here’s the good news…

In our space, there’s a massive update in terms of ROI.

We can take well-defined steps to make a significant, leveraged income online.

The ROI for our time and money is practically limitless

Maybe your prospects have been burned by educational “system,” as they say.

Perhaps they simply don’t have the budget for a brick-and-mortar degree or business.

In fact, this brings the whole concept of positioning your offer full circle.

Compared to a traditional degree, whatever you’re selling is the better deal.

When considering opportunity cost, an everything-in-the-box course or jam-packed eBook beats the heck out of sitting in a classroom for years on end.

And whatever you’re selling has a concrete ROI (versus old-school education which can be a potential black hole of time and money).

Again, pricing is all about positioning.

In closing, don’t assume that you need to price yourself into the bargain bin to score sales.

Instead…

Dare to be the top-shelf offer that looks like a steal on the surface

So whether you’re ready to launch or are still in the planning stages of your offer, marketing through this three-step price positioning strategy is a game-changer.

And speaking of ROI, you’ll definitely want to check out our latest webinar.

You’ll discover how we turned a $10 test campaign into $141,246.30 in sales.

And how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

(How’s that for positioning?)

It’s all in our 100% FREE online traffic workshop, hosted by none other than Tim Erway, our co-founder and CEO here at Elite Marketing Pro, who’s responsible for generating over 30 million dollars in revenue online (and counting).

Simply pick a time and register right here.

Tim doesn’t hold anything back and reveals our entire advertising process, step-by-step.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

 

Until next time,

Andrew Draughon
Director of Content
Elite Marketing Pro

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