Three Types of Facebook Ads Every Network Marketer Should Be Running Right Now

Are you a network marketer without a big advertising budget?

Don’t fret!

Because it can be a lot more affordable (and profitable) than you ever imagined to run paid advertising today.

Leveraging Facebook’s ad platform is, by far, the quickest way to automate and scale your business to six- and seven-figures.

The value of network marketing is leveraging, right?

In this post Matt Baran shows how you can leverage Facebook ads. He takes it step by step and makes it doable even for the novice.  And if after reading Matt’s post you still have questions there is a free training offer for you at the end.

And if you aren’t advertising yet, don’t let this post keep you  from doing just one to start with.

If you are like me, you will need to take it one step at a time. Call – 720-507-8231 – or email me – conniesuarez@prezzurepointz.com – if you want to know which steps I took first.

Connie Suarez

Now, there are three types of ads you should ALWAYS be running.

Contrary to what some ‘gurus’ teach, it’s not just a matter of setting up a Fan Page and driving traffic to your capture page.

Traffic today is an “ecosystem,” where you need to run multiple types of ads together for everything to work properly.

Here’s why…

Facebook is a SOCIAL networking platform!

As such, you need to pay attention to the social aspect and use it in conjunction with paid advertising.

That synergy is where you’ll start seeing magic happen with your ads.

Facebook ads are only difficult and pricey when you’re just trying to get clicks to your website, without engaging your audience first.

That’s why I’ve come up with this three-tiered system that works well for online entrepreneurs and small-business owners.

So let’s dive in!

The first ad you want to run is a…

Big picture time:

Stories are the way people connect and identify with others.

They’ve been used since the beginning of time, before there was TV.

All the way back when cavemen sat around campfires, they told stories to entertain each other.

Human communication is story-based!

Think about when you were in your high school history class, sitting at your desk, bored out of your mind.

You’d think to yourself…

“Yeah, this kind of sucks.”

And then the teacher starts to tell a story, something you’d never heard before, and all of a sudden, you perk up!

Now you’re interested in early colonial history (…because who knew there was cannibalism at Jamestown!?)

It’s the same way with your ads.

Instead of just saying something like…

“Certain network marketers do this, which doesn’t work. However, I know what works, and here’s the secret I found.”

You really want to tell a bit more about who you are and what you do.

The struggles you went through.

You want to develop an emotional rapport with your audience

So they feel like…

“Oh my god, this person is just like me. They went through that just like me.”

And you want to get them to raise their hands and say…

“Yes, I want to work with you.”

Because they identify with you.

That’s done through telling stories.

So a story ad is number one.

It could be accomplished through either a clicks-to-website ad or a conversion ad.

  • You could ask people to “comment below” to get more information, or
  • Or you can also run traffic to your website to get people to sign up for your free lead magnet.

Point being that a story ad is the number one thing you need to run, because you need to get your message out there as an entrepreneur.

The second type of ad that every entrepreneur should be running is a…

Video views are cheap on Facebook right now.

In fact, Facebook rewards advertisers for using video in their advertising.

And essentially what you’re doing is creating your brand by creating familiarity with your prospects.

You might not get a conversion right away, but you’re getting in your prospect’s head.

They say…

“Oh my god, I’ve seen this person all over Facebook, they must know what they’re talking about.”

So when you eventually ask for the sale, or even just to get them on your email list, they’ll have some familiarity with you.

They’ll know who you are, because they’ve seen your videos in their News Feed.

The best thing about videos right now is this:

Facebook rewards you for doing them!

It’s also a great for retargeting.

People used to think of retargeting as something complicated or too “techie,” but Facebook has made it super easy at this point.

Now you can retarget easily with videos.

Here’s one of the best ways to do it:

  1. Do a Facebook Live and boost it ($5 minimum)
  2. Let this campaign run for a day or two
  3. Once complete, go into your Ads Manager account
  4. Under Audiences, you’ll be able to create a Custom Audience of everyone who viewed your video

Now you have an pre-made audience of prospects who’ve watched your video to follow-up with!

It’ll be a smaller audience at first, but a HIGHLY responsive one.

Then you can boost future videos to that particular custom audience.

That audience will keep building and building, so they get more and more familiar with you.

Bottom line:

You’ve got to do video ads!

You’re not going to be successful on Facebook if you’re not running video ads.

Because that’s the direction Facebook’s going to compete with YouTube.

Video is the way of the future.

You’ve got to learn to do it.

I don’t care if you’re too afraid to get in front of the camera; too bad!

You’ve got to get over that if you really want to build your network marketing business online.

The final type of ad you want to run is a…

This is the type of ad where you get somebody to raise their hand and say…

“Yes, I want to work with you.”

Or you get them to sign up for your email list on your website.

Which eventually you want to turn into a purchase.

The conversion ad is something that you want to run when you’ve already shown people your story.

They’re already familiar with you.

They’ve seen your videos at this point.

You provided value to them, and now you can say…

“Hey, you know what? I’ve got this solution right here. If you’re interested, hit me up. And here’s the link to my website, go ahead and sign up right here.”

But here’s the thing with conversion ads…

You want to already have some familiarity with your audience, because you’re going for “the ask” on this ad.

And you want them to take a specific action other than just watch your video or read your blog post.

Basically…

You want them to make a commitment

It’s kind of like going on a first date with someone.

You wouldn’t ask them to marry you on the first date.

That’d be weird and creepy.

You’d want to go on one, two dates, three dates, four dates, five dates, etc., to build a relationship with that person.

Eventually, once there’s a bond and trust, then you can ask for their hand in marriage.

It’s the same way with your customers.

Asking for a big commitment, like signing up for an email list right off the bat, is a big ask for somebody.

We’ve all got way too many emails in our inbox at this point.

We’re all inundated with advertising message after advertising message and ad after ad after ad.

We’ve all become extremely skeptical about everything

The last thing we want to do is have somebody else, some other marketer that could be a fly-by-scammer, clogging up our inbox.

We don’t want them in our inbox until we trust them.

Again, it’s the same as where you wouldn’t want to ask for their hand in marriage right away.

You want to build up a certain level of trust, and that’s why you want to share your story.

It’s powerful when you put your face out there by doing Facebook Lives, and then retarget those viewers with more content in their News Feeds..

Now they know who you are.

Now when they see your capture page or a blog post they’re going to be say,

“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”

Bottom line…

Traffic and conversions is all about building relationships

By following the above strategies you demonstrate:

  • You’re a real person
  • You have a legitimate business
  • You’re fun and tell interesting stories
  • You can relate to others and understand their problems

At this point, why wouldn’t your prospects want to do business with you?

Now, I know that everything I shared was pretty high level and conceptual today.

But it’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.

Luckily, if you’d like help with the more technical side of running traffic, then I recommend taking us up on an over-the-shoulder tour of…

Our highest-converting ads and campaigns!

Yep, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop

Hosted by none other than Tim Erway, our CEO and co-founder here at Elite Marketing Pro.

Simply pick a time and register right here.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: building relationships is a big piece of the puzzle.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

 

Until next time,

Matt Baran
Traffic Specialist
Elite Marketing Pro

Matt Baran

Matt Baran is the in-house traffic specialist for Elite Marketing Pro. He began his career as an affiliate of EMP and over two years, mastered the art of paid traffic. Eventually, his skills caught the eye of Ferny Ceballos and was invited to join the EMP team. Matt teaches other home business owners how to drive traffic, get leads and convert sales at Acceleration events. His passion is finding underground loopholes to create massive amounts of dirt-cheap traffic and leads.

A Tale of Two Network Marketers

It is the best of businesses, it is the worst of businesses, it is the choice of wisdom, it is the choice of foolishness, it is the mindset of belief, it is the mindset of incredulity, it is the season of Light, it is the season of Darkness, it is the spring of hope, it is the winter of despair, we had everything before us, we …

Network marketing it has its lovers and haters.

It is either a good fit for you or it isn’t.

Fortunately, the Internet is giving network marketers more options.

And sometimes those options lead a network marketer away from the industry.

And truly no story of a network marketer is typical. This story will demonstrate somewhat.

Network marketers are looking for better ways to build their business. And those options come in many sizes and shapes.

The first network marketer in our story had joined network marketing because of a product that was like no other. She had mixed ideas about the business model but eagerly forged ahead.

Every event she attended gave her similar advice:Don_t quitAttend every eventFollow the planShare with everyone you knowAdd heading1

  • Don’t quit
  • Attend every event
  • Follow the plan
  • Share with everyone you know

Month after month she faithfully followed the advice with moderate success in spite of the feeling of dread sharing with everyone gave her.

Meanwhile, on the other side of the pond, another network marketer boldly took up the business model because she wanted a better life for her family.

She attended all the events and heard similar advice although her product was completely different. She believed in her product and her company.

Real success eluded her even though she faithfully worked the plan.

She wondered if there was a better way to help provide for her family.

Then one day our first network marketer’s mother needed more of her time.

Suddenly, the business plan didn’t work so well for her. You might say it was even less of a good fit for her except that it was never a good fit.

So, she started looking for something else with no clue what that might be.

And that opened her mind to really new options.

Turn Your Passion Into ProfitSo, when she saw the ad that said, Turn Your Passion Into Profit, she clicked on the button, typed in her email and gave her credit card info.

It turned out the profit went to the convincing young man who sold his product to her. It wasn’t a great fit for her.

So, she kept looking and believing that something better was out there.

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And then one day she saw an ad that introduced the idea of attracting folks who were interested in what she was doing. The idea of being able to connect with like-minded people was a new concept. She liked the sound of it and explored further.

She plugged into the coaching and training that was offered and suddenly she had a second stream of income coming in.

And something magical happened. As she connected with folks from other parts of the country and world the pressure to sign up the people in her community and family subsided. She felt new freedom and realized that people were approaching her. She became more selective with who she connected with once she knew that there were thousands yet to reach.

Back across the pond, the other network marketer had discovered the same team and she joined them.

She found a supportive community that cheered her on as she progressed. She applied everything that she was learning from a great team of coaches and trainers.

She and her family skimped as she built a new business.

Until one day, instead of taking on an extra day at her job as she had once planned she quit to focus on her new business.

Don_t quitAttend every eventFollow the planShare with everyone you knowAdd heading1 (1)She is still working hard to make it the business she has always dreamed of. But she knows that the hard work and sacrifice is starting to payoff.

She not only quit her job, she quit her network marketing business because the other is all she will need.

Her counterpart almost made that decision but in the end realized that she couldn’t say goodbye to her MLM company or their products.

But because of the confidence she has gained she is launching a training product and now has three streams of income.

It will take more work and sacrifice for each of these network marketers to realize their goals. But they are more than equal to the challenge.

As I heard them say at the end of a productive fulfilling day,

“It is a far, far better thing that I do, than I have ever done; it is a far far better rest that I go to than I have ever known.” Charles Dickens, A Tale of Two Cities

I have enjoyed telling you two true stories of network marketers with a little help from my favorite author and my favorite novel – Charles Dickens and A Tale of Two Cities.

I would love to hear your thoughts.

Feel free to call me – 720-507-8231 or email me – conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

What Do Croc Brain and Pixar Have in Common?

Your success in connecting with family and friends. That’s all.

I was pretty sure I would get value from The Hollywood Blockbuster Formula webinar with Pamela Herrmann. But who knew that she would make croc brain and Pixar relevant for marketers?

pamela-herrmannPamela Herrmann is a best-selling author and national keynote speaker on the subject of brand story and customer experience.

Her book, The Customer Manifesto, was ranked #3 by Business.com in their list of Excellent Customer Service Books Every Business Owner Should Read, outranking Gary Vaynerchuk and Tim Ferriss.She is host of the Customers For Life podcast and the video program, The Morning Would Show.

Her extensive client list includes jetBlue, Community College of Denver, FullContact, and Mortgage Cadence.

And, I didn’t expect to be given a clear game plan for talking with people and writing blog posts, either.
It boils down to two concepts:

First, keeping it simple enough for the croc brain.

 You may have heard about the croc brain.
Pamela introduced us to it with a story. She was already demonstrating the second concept. But let’s not get ahead of ourselves.
Pamela’s brother has an awesome job. Here is how he describes it:
“I oversee the creative and technical processing for all voice files associated with Blizzard’s games, and ensure that the processing templates used for localization (the foreign language versions) are clear, and adhere to established convention.”
Did your eyes just glaze over?
That is the typical reaction. Because Pamela’s brother is not talking to your croc brain.
croc brain
If he would say, “I get to design the sound responses in World of WarCraft, the world’s most popular video game.” Even if you are like me and have never played World of WarCraft you would be impressed, right?
Because of the above response talks to your primitive “croc brain.”
If your story is going to be effective you need to understand this concept.
The croc brain is sort of a gatekeeper. If you satisfy it you will then be talking to the mid-brain.
But the mid-brain wants a story, not the technical information that Pamela’s brother used.
When would it be appropriate for the explanation Pamela’s brother gave? When he is talking to computer game design professionals. They would understand and appreciate what he said.
But not you and me. We need a story. Which leads us to the next concept:

Why stories matter for your business and how to craft the story that will stand out from the crowd.

First, stories matter because:
  • they create an emotional connection
  • they’re more memorable
  • so few are doing it right, it’s easy to stand out

How do you craft the right story?

Keep in mind that you get entrance into the other persons thinking with a primitive – croc brain – thought.

You may have the most amazing science behind your product. Your comp plan may be the best-designed plan in the industry.

But if you start with the facts that prove those statements you will be speaking to the neocortex. Or rather, you will be trying to.

But their croc brain will slam the door in your face.

Are there any recent conversations that went nowhere for you that all of a sudden make sense now?

hollywood

You need to think like Hollywood.

Here is what I strongly suggest you do:

  • Go to pamelaherrmann.com
  • Navigate to the Brand Story tab
  • Request the CRAFT YOUR BRAND STORY [TEMPLATE] in the opt-in box at the lower right-hand corner

You will receive an email with the best help in telling stories I have yet seen.

Storytelling is vital for promoting your business. You have been trained to use your story and the stories of others.

Now learn to be effective telling your story.

After you read Pamela’s info you will have a clearer grasp of how important and how easy storytelling can be.AMF_Banner2_400x100Finally

If you are in business your story is unfolding. It will grow as you do.

That certainly has been true for me.

Seven years ago I started my story as a novice network marketer.

Every time I went to an event I heard:

  • Don’t quit
  • Go to every event
  • Share with everyone you know

And I grew my team but never felt comfortable with the method I used.

And then my mom needed me to be at home with her. I couldn’t get out as much as I needed to. I had exhausted my calling list.

My business was stalled.

So, I started looking for . . .

I really didn’t know what I was looking for.

Then I saw an ad that caught my eye. And I was introduced to the world of Internet marketing. And the many people who are willing to take your money for little or no value.

But, I kept looking and then I found value in the Attraction Marketing Formula.

20170608_210210After a year of coaching and training with awesome people like Ferny Ceballos, my business is not stalled. It has been transformed.

I get to grow my network marketing business and help others grow theirs.

I recently found myself saying in an email, It is fun to be me.

Want to join us at Attraction Marketing Formula but want more info first? Feel free to call me – 720-507-8231 or email me – conniesuarez@prezzurepointz.com.

I value your input.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

AMF_Banner_800x250Finally

Fifteen Years with Glen Campbell – How You Create a Life-Changing Opportunity

How do you create a life-changing opportunity in your life?

It usually isn’t in one big event but in small events that come together.

Jeff Dayton is an active Nashville music producer, songwriter, session guitarist, recording artist and educator and tours as a dynamic bandleader and solo artist.

He is a great musician in his own right.

But his main claim to fame came from a chance encounter.

He and Glen Campbell made Phoenix their home base when it began.

Jeff was the lesser known musician. He was a fan of Glen Campbell.

But they were not acquainted.

Then a chance backstage visit gave Jeff a chance to meet Glen.

Instead of Jeff telling Glen how big a fan he was, Glen was telling Jeff that he liked his music.

Jeff had no idea that Glen even knew he existed.jeffdaytontruth

Now if Jeff could only make that interest into something more permanent.

And then Glen was gone and the opportunity had evaporated. Jeff was frustrated because he hadn’t even gotten a phone number.

But Jeff wasn’t just wishing for the big opportunity. He was working toward it!

Jeff had been working at it for years.

Sometime later, Glen showed up where Jeff and his band were performing. Jeff invited Glen to join them in an informal jam session.

And Glen did.

Surely, this time Jeff would get a phone number.

But no. Before he could ask Glen was gone.

Jeff was very frustrated.

Then a couple days later a call came. Glen was on the phone and said, “Jeff, you are a hard person to get a hold of!”

Out of that call came a fifteen-year career as bandleader for Glen Campbell.

How did that happen?

And more importantly, what lessons can we learn from Jeff’s story?

Several things come to my mind. I suspect you will have something to add and I hope you do.

Competently Build Your Brand

Jeff promoWhile Glen Campbell was the better-known musician, Jeff Dayton was also a great musician.

He had worked to perfect his craft.

He was busy performing and getting better known. He was creating and producing music.

So, it was no accident that Glen Campbell and Jeff Dayton met.

I believe Jeff hoped for the big break to come. But he didn’t wait idly. He worked for the big break.

He was working to get better.

The Intentional Recruiter doesn’t hope for a “rock star” to come along and join their team.

They are busy becoming that person. As they work to become a “rock star” they will attract “rock stars” to them.

Here are a few activities you must do to be the “rock star.”

  • Find the network marketing approach that best fits your personality. There are several to choose from. What works for your upline may not work for you.
  • Practice your chosen skill set. Practice makes good. More practice makes better. Practice. Practice. Practice.
  • Steep yourself in personal development. Ask others what they are reading and why. Always be reading something yourself. And share what you are gleaning from your reading.
  • Get a coach to push to strive for more.

Attract Success

It is clear that Jeff Dayton’s skill as a musician attracted Glen Campbell to him.

“Chance” meetings may have been Glen Campbell on scouting missions.

It makes sense that Glen was wanting a bandleader. So, he was checking Jeff out.

Doesn’t that sound likely.

The “chance” meetings were “job interviews!”

With that in mind every time your “prospects” see you – in person or online, you are interviewing for a “job” with them. That is a fact even if you aren’t looking for a job or running a business.

You are constantly building a reputation. Better make it good.

On Facebook, you have an opportunity to stand out.

  • Be positive
  • Give valuable content
  • Avoid being a spambot for your company
  • Be consistent

Facebook is so valuable because your day to day friends see you there. And it gives you an opportunity to meet people you wouldn’t know in the real world.

As you build your brand and attract success, be aware it takes time. So, you must . . .

Patiently Expect Success

jeffandglen

I don’t know how Jeff Dayton defined success, but I don’t believe it was meeting Glen Campbell.

Don’t you think that Jeff Dayton believed in his success enough to patiently work for it?

Between the time that Jeff got his first guitar and the day he met Glen Campbell a lot of work was required.

Jeff didn’t quit because success hadn’t caught up with him. He kept pursuing success.

And that is what we as Intentional Recruiters do.

It is said of many network marketers that they overestimate how fast they can be successful and vastly underestimate how successful they can be if they persevere until they find success.

You must expect and believe in success.

How does that happen?

You attend company events.

You read personal development books.

You put up a Dream Board.

You find a coach who will push you out of your comfort zone.

Boldly Act When Opportunity ArrivesJeffandglen

As Jeff Dayton told his story of how he became Glen Campbell’s bandleader, I was amazed at his boldness in asking Glen Campbell to join him in an impromptu jam session.

Would you have done that?

Well, yes you would, if you had prepared like Jeff Dayton had.

You are preparing for success.

If you don’t yet possess the boldness that Jeff Dayton had, get it.

Is there someone on your “chicken list” you haven’t called yet?

Act now with boldness. Make the call. Go to an event where you will meet that person.

Act to put yourself in the position to ask for the figurative “jam session.”

Look at the picture at the top of this blog post.

Do you believe Glen Campbell regretted how Jeff Dayton came into his life?

Consider one of the network marketing superstars you know who was invited by someone who had them on their “chicken list.”

Do you believe they regret how that foresighted person came into their life?

I don’t either!

By the way, I am glad you and I have been brought together!

You have something great to add to what I have written here.

Will you post a comment below, or call me, or email me?

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

theintentionalrecruiter.com is still a work in progress. I am working hard to get it up and running and to get to you The Intentional Recruiter eBook. theintentionalrecruiter.com is where you can learn all the skill sets and systems that work for me. Eventually, there will be several courses, eBooks, a Mastermind group, and coaching. You can sign up for the eBook and some courses now. Since it is in the PRELAUNCH stage there is a substantial discount on the eBook and courses – The Intentional Recruiter. Use the coupon code:  PRELAUNCH

 

Are You Offering What They Want?

Or are you offering what you know they need?

I wonder what you are answering?

Two or three years ago I think I would have said, Duh, what I know they need. I know stuff they don’t know.

Then when Mom had her surgery and I was spending lots of time on my computer I discovered a different understanding of marketing.

Here is the basic philosophy.

If you want to get your audience’s attention you need to talk about what they are talking about.

If you want to sell something, you need to find people who want that product.

Don’t try to convince the people who you are around that they want what you are selling.

Does that explain why some of your family and friends said no to the product/business offer that you were excited about?

If you are sharing a way to make money working from home to professionals who are happy with their careers, you are wasting your breath.

If you are talking about retirement to millennials you may strike out.

There are two different approaches that you can take.

First, learn what the people around you really want; then figure out how your product or business opportunity will meet that need.

graphicstock-group-of-young-cheerful-happy-teens-having-fun-at-the-picnic-area_r_0fENBhl.jpgThat means that often a group will be more open to either the product or the opportunity.

The difficult lesson for me was giving up the idea that I knew better what they needed than they did.

And, of course, want and need are two different things. Sometimes we don’t want what we need.

In my company, we have been a bit smug to have a product that is cutting edge.

In the early days, presentations were long so that all the wonderful science could be shared and our reluctant audience could be educated about their need to buy our product.

It is embarrassing to think back to how fervent we were.

We made adjustments but I’m sure that we were not asking the key question: What do What do they want-they want? What do my family and friends want?

It only took three or four “touches” of information to convince me that I wanted to take that pill for the rest of my life.

With little or no marketing understanding I assumed that everyone would see this the same way I did.

I was wrong.

Eventually, I heard advice to share the business first. The idea was to start with the business.

Then if they said no to the business you could say, that’s fine. But you’d love the product we have.

The thing is not everyone you share a business opportunity with want a business.

You are entrepreneurial minded. Turns out you are not in the majority.

Most people are employee minded.russia-95311_1920

Have you talked to someone like one unemployed gal? She said I don’t think I could give up the security of a paycheck to own a business.

The irony of her thinking escaped her.

Before we ridicule that thinking though imagine the irony of continuing to pursue someone with that employee mindset.

Don’t be mislead by the job complaints. Most people complain about their job. But their solution is a better job not a network marketing business.

Never mind that the employer/employee business model is failing thousands. Remember that not everyone sees it like you do.

So, your second option is to find a new audience instead of futilely trying to change their minds.

Instead of futilely trying to change minds, find a new audience who think the way you do.

Find a new audience who want what you are offering.

There are basically two ways to do that.

First, if you are using a person to person recruiting method learn to listen instead of sharing your product or opportunity.

When you listen you will hear what they are looking for.

If they are looking for something other than what you are offering you can still give them a brief overview and ask them if they know someone who might be interested.

If you are listening with the Five Listening Skills I have been sharing you will not burn bridges.

The Five Listening Skills used properly will strengthen relationships not erode them.

If they do want you are offering, then take them through the Five Listening Skills system and you both will arrive at a great conclusion.

On the other hand, if you are using Facebook or other social media then you can find the right audiences in numbers that will amaze you.

Facebook is where people connect.

When they connect you learn a lot about them don’t you? Often TMI.

But you have tools available to you and other small businesses to find out who likes network marketing. Who wants to . . .

  • use anti-aging products.
  • use the newest technology
  • retire or fire their boss.
  • bring their husband home from his soul-sucking corporate job.

There is a learning curve with either method but wouldn’t it be worth it to be able to share what you are passionate about with folks who share your passion.

Want to learn more about finding your audience on the Internet?

I got started with the Attraction Marketing Formula and the coaching and mentoring site that offers it.

You can get a free preview by clicking here.

The good news is that you have great things to share.

As the Bible says of a different more sacred message,

Do not give dogs what is sacred; do not throw your pearls to pigs. If you do, they may trample them under their feet, and turn and tear you to pieces. Matthew 7:6 NIV

Share your wonderful products and opportunity with those who will thank you for it.

I am excited to hear how this changes your business.

Feel free to call me at 720-507-8231 or email me at conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

Lisa Grossman on the Future of Network Marketing

Network marketing LEGEND Lisa Grossmann and Ferny Ceballos recently sat down to talk about the future of the industry.

In case you’re not familiar, Lisa is an international top producer in her company, a long time mentor of Ferny’s, a mentor to mentors, and a seven-figure annual earner in network marketing.

She’s also an in-demand strategic consultant for many network marketing company’s executive teams and top leaders.

Basically, when she speaks, it’s a good idea to listen…attentively.

Watch their conversation below, or read Ferny’s summary after the video, which encapsulates the most important points.

Here’s Ferny and Lisa:

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First of all…

With all the new technology available today, including the gizmos we carry around in our pockets that provide instant access to social media, the opportunities to build your business more efficiently have increased tremendously.

Think about it for a moment:

The Internet and social media play a significant role in our DAILY lives—how we socialize, communicate, and keep in touch with our friends and family is massively influenced by technology.

It’s no secret that…

Everyone is on Facebook!

(…or Twitter.)And if you’re not already, know that you can leverage these platforms in direct sales and network marketing.

Social media has helped many network marketers quickly grow their business, enabling them to instantly reach out and connect with a near-infinite supply of new prospects—which is awesome!

But, there’s one thing to remember…

“Technology changes; human nature never does.”

– Lisa Grossmann

So, on one hand…

Today’s technology offers incredible opportunities to extend your reach

And connect with people more efficiently and effectively.Not to mention that it has allowed people to grow their businesses faster and more economically.

But, on the other hand, although technology is wonderful…

It can also be confusing.

There is so much coming at you, so much noise in the market place; people don’t know who to listen to or what to do.

So, you need someone to help you simplify things, and lay out a PROCESS for you.

Here’s what’s really important about this idea:

If the process works, you will get results.

And if you’ve got a robust process, you can change out the components within the process, and you will still get results.

I know this is a bit abstract, so let’s dive in a little deeper…

What are processes?

As some of you may know, I studied engineering at M.I.T. and worked in the aerospace field for a few years after I graduated.In engineering, we were taught processes.

And I learned to love processes, even after quitting my job.

Now, when I started in network marketing, even though I was told what to do, I wasn’t taught an actual process for achieving the desired outcome.

Of course, in the offline world there are leaders that have developed processes they teach their teams, but I wasn’t taught any of those at the time.

But it wasn’t until I went online and learned marketing skillsets that I discovered a process for selling and building an organization.

That’s why I appreciate the value of a process.

Now, I understood that not everyone would be “techno-savvy,” and most people likely wouldn’t be able to replicate what I was doing at the time.

But, I also knew that processes will fundamentally always stay the same—whether it’s a recruiting process, or a selling process, or whatever else we had to do in our business.

Therefore, I could turn around and teach my team the process and they could implement it online or offline.

Okay, I know this is still a bit abstract…

So if you are struggling to understand the concept of a process, bear with me and let me explain it in another way.

Do you wash your dishes?

Now, I am not asking if you like washing them, because most people (myself included) don’t.But here’s the important point…

People have had to wash dishes since whenever dishes were invented.

Okay, so why am I asking you this?

Well, because dish washing is a process.

You wash, rinse, dry, and finally put them away.

It’s a tried and true process!

It is a simple process, really.

But it takes a good deal of time.

And for most of human history, you could only hand wash one dish at a time.

That all changed recently, though.

Queue the dishwasher…

Lo and behold, with a dishwasher, you can miraculously wash and dry LOTS of dishes at the same time.Now you rinse them and put them in the dishwasher, the dishwasher washes them and dries them, and finally you put them away.

Much more efficient, right?

But think about it…

Did the process changed?

No…it didn’t!

The process remained the same.

The only thing that changed is that you’ve replaced the manual washing and drying with the dishwasher.

Essentially, you automated those parts of the process, leveraging technology to speed up the amount of dishes you can wash at one given time.

In any business nowadays, technology can help improve processes and save you time.

And in network marketing, technology is definitely aiding people in compressing their time, getting more done, and reaching more people.

Make no mistake…

Technology is helping to explode network marketing!

Okay, so it’s no secret that selling has always been part of network marketing.But the sales/recruiting step is only a part of a long process; it’s only one piece of network marketing.

And, importantly…

Recruiting alone does not make for a successful network marketing business.

Broadly, in network marketing, there is a basic process that works, and that is CONNECTING with people.

And Facebook and the other social media platforms are accelerating your ability to connect in an exponential and global way.

Your success in network marketing is through building a network.

And, of course, building a network involves human interaction.

Well, that’s exactly what you see happening on social media…

Social media has helped to accelerate the global growth of networks—and the interaction, communication, training, coaching, and information exchange between those networks.

Now the thing to remember is that…

Network marketing is about community

And communities, done properly through social media, can now be built globally.As I mentioned before…

Selling, recruiting, and enrolling are only part of the process of network marketing.

And before social media, there were not many great tools to build a strong community.

Before, if you had the skills and had a good process, you could build your empire from a spare bedroom in your house using your phone.

Now, you can do it from anywhere in the world with your cellphone.

However, you still need the ability to transfer people from the selling process, into the enrollment process, and finally to help them get started on your team.

This is the magic of creating a community.

Again, let me reiterate…

Many people think recruiting is everything

And although it is definitely a part of network marketing, it’s certainly not all that’s required to build a successful business.You need to create a community that people want to be a part of.

And within that community you need to have a place for everyone.

With a strong community you won’t need to be in a perpetual recruiting mode.

You must have within your community a space for people to climb to whatever heights they want to climb, and get the education and connection to join you in the process of growing the community.

Case in point…

Lisa has built enormous businesses, and although she is a good recruiter, she hasn’t personally done that much recruiting.

She discovered a novel approach…

When she found a person she could work through to reach other people, she’d stop recruiting, and maximize that person’s earning potential.

Because one person can create a big community or a big group of people.

That is more valuable, short-term and long-term, than just generating a bunch of sales transactions (i.e. recruiting).

After all, you don’t want to be chasing after people and recruiting forever just to replace the people that are leaving your team, right?

The three different types of people in business…

You’ve no doubt met at least one or two of these characters before…

  1. The closed-minded, who are going to quit or never join, and probably never be happy no matter what you do. You don’t need to worry about them.
  2. The ones waiting, always waiting for something—for the kids to go back to school or the company to come out with the greatest product you’ve ever seen, etc. Let them wait; it’s their business.
  3. Those who are ready, ready to work, and ready to go, right now. Those are the people you always want to be focused on.

Number “3” folks, are the people you never want to see leaving.

So how do you do that?

Well, it comes down to this…

Train and coach your peeps!

Many enthusiastic distributors sign up so many people, so quickly, that the “#3” people wind up neglected while precious time is wasted chasing after the “#1” and “#2” types.See the problem, the misallocation of energy and focus?

When you have somebody who’s ready to go, you have to be there to go with them!

Focus on your potential producers!

Make sense?

Now, here’s the rub…

If you’ve got a lot of people in your group, how can you?

Because even using social media today, it’s difficult to keep up with everyone and everything.

One upside is that with the tools available today, you can create automation, which allows you to work with people in a group setting.

However, it doesn’t matter if you are working offline or online, or a combination of the two…

80% of production is always going to come from 20% of people.

And you MUST spend the majority of your time with those that are going to be responsible for the majority of the leadership and production in your team.

If you don’t have systems in place to work with the bulk of the people in a group setting, then you’re not going to have enough of YOU to make anything work.

Which brings us to…

The role of social media in building systems

Online groups—such as Google+ in the past, but more so Facebook now—are enabling people to build efficient systems for recruiting, building community, and helping people to get moving in their businesses.

You can create a Facebook group, for free, and invite people from all over the world to learn more about your business.

Here’s how a group can benefit your sales process:

  • You could do a Facebook Live (or upload a prerecorded video) for everyone who joins your group
  • Leaders in your group can be available to help new people and answer their questions
  • You can add training resources and create a “library on demand”
  • Your group could also be a mentor or peer on demand, creating a community where nobody feels alone
  • You could announce an “all hands on deck,” if you need to do a time-sensitive update
  • New people can bring their new people to get quick, 24/7 support

Those are just a few ways to leverage groups.

Plus, everyone is on Facebook these days, so you wouldn’t even have to ask someone to join—they’re already there; you just need to invite them to join your group.

It is a one-stop shop and it doesn’t get any easier.

But here is the thing…

There’s always the “human factor”

Because although it’s easy to do, it’s easier NOT to do.

Here’s what you need to watch out for…

People can become disposable, since there are so many people out there.

And although it is easier to engage people using social media, many people will tend to be left behind.

You need to guard against this.

Because to excel in network marketing is to…

Always remember it’s about people!

In Lisa’s words…

“People are not numbers, but it’s a numbers game.”

When you lose sight of people, which can happen when technology can bring so many people to you…

This can, in the long-term, be seriously detrimental to your business.

How can you be effective using technology…

…while still focusing on the fundamental processes that will continue to work?

The top earners in network marketing who have been successful for a long period of time, all do the same things.

They…

  • Follow a proven process
  • Have a strategy
  • Create community
  • Leverage technology and people
  • Focus their energy on people who are ready to go
  • Inspire, listen, and give tremendously to the right people
  • Know where to invest their time for maximum impact
  • And, most importantly, they use their time wisely, because time is your greatest asset!

And on that note, my final tip relates to leveraging your time as productively as possible.

Over ten years ago, although I had a lot of success doing 1-on-1s, home meetings, and hotel meetings…

I found it extremely inefficient, and, not to mention…

Downright painful to introduce the business to negative friends, family and strangers I’d prospect!

Yet, by happenstance, I discovered a process to build my business online, which…

  1. Didn’t require me to talk to my friends and family EVER again about my business (unless they wanted me to)
  2. Allowed me to attend family events, social gatherings, and be out in public, without ever having to worry about prospecting anyone or walk around with a hidden agenda
  3. Attracted people from the cold market who were HIGHLY interested in speaking to me about my business

As in the dishwashing example above, the process for being successful in network marketing didn’t change…

I just found a more efficient channel, which I was able to successfully use to attract people to me everyday and have conversations with people whom were already interested in what I had, and were positive about the industry in general,

Don’t know about you, but I like when (interested) people reach out to me, instead of me having to reach out to (mostly disinterested) people.

Today, I teach this process, known as “attraction marketing,” via my FREE 10-Day Online Recruiting Course, which you can access by clicking here!

This is the exact information I stumbled upon over 10 years ago that allowed me to quit my job within 2 years, and earn in excess of $14 Million in gross income since.

In my free course, you’ll learn the exact online business building processes I use to passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business builders into my business each month.

I can’t promise you the same results, because, well…I frankly don’t know what you’ll do with the information!

But if you are motivated and driven, I know this could quite possibly be the thing that helps you have a breakthrough in your business (like it was in mine).

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-day bootcamp.

And if you found this content helpful, I would love to read your comments below!

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

20170608_210210Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

How to Make Your Ultra-Premium, Top-Shelf Offer Feel Like an Absolute Steal

If McDonald’s started offering caviar, would you buy it?

How about a “premium” Big Mac that sets you back, oh say, $22?

This fictional fare sounds downright ridiculous, I know.

That said, the reason why we’d never give such ludicrous items the time of day serves as some serious food for thought for marketers.

In an era where society is collectively worried about keeping more money in their pockets, you can’t afford to ignore the implications of your price tag.

And it doesn’t matter if you’re in network marketing or selling assembly-line hamburgers:

If you screw up the pricing of your products and services, you’re going to struggle with your bottom line.

Fortunately, figuring out the formula for perfect pricing is pretty simple.

That is if you can create the right conditions for your prospects.

The preconceptions of pricing

Before we get into the nitty gritty, let’s talk about the importance of price conditioning.

Pricing conditioning is one of the most overlooked elements of marketing that can ultimately make or break your ability to consistently score sales.

In short, people have a defined set of expectations and presumptions when it comes time to pay for…well, anything.

Think about what happens when you pull up to a gas station without checking out the signage beforehand.

Before you put your card into the reader to fuel up, you likely have a rough dollar amount in your head of how much you’re going to pay to fill your tank.

You might be off by a buck or two either way, but you’ll likely be in the right ballpark.

These some sort of presumptions also apply to whatever you might be selling.

eBooks. Educational courses. You name it.

Consider how price conditioning relates to selling info-products…

When you look up a book on Amazon or step into your local Barnes & Noble, you can safely assume that any given piece of literature is going to cost somewhere around $15 or $20.

Most of us would probably be uneasy to pay much more than that for a book unless, you know, the pages were made of gold, right?

And so you can imagine what happens when you ask the average person to pay for a $500 eBook.

They’d likely be confused.

Perhaps they’d even be horrified!

They’re certainly not going to cough up that much cash for a “book,” because it’s not what they’ve been conditioned to pay.

However, as you’ve probably noticed, that doesn’t stop certain marketers from selling eBooks and courses at premium prices time and time again.

So what’s the secret to making your offers seem top-shelf, driving buyers to pull out their pocketbooks without hesitation?

Well, it’s all about creating the right conditions.

How to properly position your products and prices

Listen: there’s a lot of elasticity when it comes to pricing information.

As marketers trying to sell education to an audience, we know this all too well.

There are courses in marketing that don’t cost much more than a cup of coffee; then again, there are also masterclasses that cost as much as a new car.

So the question remains: how do YOU become the person selling pâté de foie gras, beluga caviar, or frogs’ legs amandine?

Ultimately, it boils down to positioning.

The key to effective selling is making your premium offer appear more affordable on the surface.

And whatever you’re selling needs to come off as a steal, rather than a bargain bin discount.

Below, we’re going to break down three techniques for positioning the perfect offer.

Once you understand these concepts, your prospects won’t be tempted to second guess the value of what you’re selling when it comes time to seal the deal.

The best way to frame a strong sense of value for your offer is by comparing its price tag to something else.

Ideally, something (significantly) more expensive than what you’re selling.

When you think about the majority of the education available online, it’s insanely cheap.

Compared to traditional education, it’s not a fair fight by a long shot.

I’m not necessarily talking about marketing, either.

For example, let’s say you want to learn how to play guitar.

Twenty years ago, you’d be expected to shell out $25+ a pop for 30-minute lessons for months on end, playing the opening riff from “Iron Man” or “Smoke on the Water” until your fingers bled, and hopefully learning something in the process.

Now you can learn to shred the solo from “Stairway to Heaven” in the comfort of your living room via YouTube while paying absolutely nothing.

There are also play-along programs out there you can purchase which are a fraction of the price of traditional guitar classes.

And sure, the in-person lessons might have their merits; however, compared to virtual lessons, the latter seems like a no-brainer for someone who wants to make the most of their time and budget.

Here’s a quick story:

I recently looked up the price tag of an intro marketing class at a local community college.

It was around $500.

And while I’m sure the teacher is a great person and the experience is worthwhile, that’s honestly a little pricy when you think about it, no?

The takeaway here?

When we compare the price tag of traditional schooling versus that of what we can get online, virtual education is going to triumph just about every time.

How to make your own offers winners by comparison

Alright, so let’s quickly cover how you can frame your own offer by comparing it to something else.

Let’s say your prospects are looking at an eBook you’re selling that sits around $100.

I can guarantee that the conversation playing out in their minds would sound something like this:

“$100? For a book? What makes this so damn special, anyhow? I can get four books off of Amazon for less!”

Based on what we know about price conditioning, that sort of resistance would be totally normal.

That’s because the framing for this particular product is all wrong.

Now, if you compare the cost of your $100 eBook to that of an MBA ($60,000+) or a class at the local community college ($500+), your offer seems much more enticing.

If you can teach your prospects what they need to know for one-fifth or one-tenth the price, it’s doesn’t seem like a bad deal, does it?

Remember:

People are more than willing to pay premium prices if they’re conditioned to believe they’re getting a better deal.

Even companies like Apple, who have absolutely no trouble reeling in business, do this.

When the Apple Watch launched recently, there was a $20,000 premium “Edition” released alongside the $400 models.

Compared to the five-figure watch, that $400 watch seems like a steal despite costing a pretty penny itself.

It’s weird how that works, isn’t it?

In short, don’t neglect people’s expectations when you’re selling to them.

When you create the illusion of a better deal, your prospects are more likely to give your offer some serious thought.

There’s a saying from my friend Ray Higdon that is perhaps truer than ever within our space today:

“Free is often the most expensive thing you can do.”

There’s so much free information floating around the web.

It’s insane.

Take sites like Coursera, which allow you to effectively audit any college class under the sun for absolutely nothing.

Want to take a course in music production from Berkley?

Free.

What about an introduction to financial markets from Yale?

Free.

From physics to philosophy and beyond, you can essentially grab an Ivy Leave course in-a-box and teach yourself whatever your brain desires.

This provides the opportunity for everyone to get an education for the next to nothing versus a traditional in-person degree.

Here at Elite Marketing Pro, we do the same thing.

We give a ton of information for free (including the blog post that you’re currently reading).

Here’s the thing, though: free information always comes at a price.

Time.

People spend so much time digging for free information and trying to put the pieces together in order to learn that they lose track of the clock.

Relying solely on free information, it could take you three months, six months or even an entire year to figure out something you could have gotten out of a book or course in one week.

That’s the big question:

At what point does the cost outweigh the price?

This concept is called opportunity cost, which is another important piece of the puzzle to encouraging prospects to buy.

At the heart of opportunity cost is the idea that time is indeed money.

While people may initially be resistant to spend cash on education, in 99% of cases the most cost-effective decision in terms of time is to go ahead and purchase the information sooner rather than later.

So when presenting your offers, always bring up opportunity cost.

Remind your prospects that the clock is ticking: the sooner they buy, they sooner they can get started (and get ahead of the competition).

People are much more driven by turn-key solutions where everything “comes in the box,” so to speak.

In other words, people are looking for the most positive return on investment possible when it comes to time versus money.

And actually, the concept of ROI is the final piece of the puzzle to positioning your offers.

Pop quiz: what’s the ROI of a traditional college education?

I promise this isn’t a trick question.

College isn’t cheap in terms of time or money.

You’re spending at the very least four years of your life and tens of thousands of dollars in exchange for a degree.

Although approximately 30% of the adult population in the U.S. has a Bachelor’s degree or higher, you’d be hard pressed to find someone who can give you a straight answer on the pure ROI of a given degree.

Heck, I’m the perfect example of this.

I studied one of the Humanities in college (which, in case you were wondering, isn’t terribly lucrative in and of itself).

And while I certainly don’t regret my degree, it didn’t give me much of a return on my investment in terms of directly making money with what I learned.

When you consider that there are tons of marketers making millions out there without a high school diploma, it really makes you reconsider the concept of an ROI for education.

Marketers always throw around the dropout success stories of guys like Steve Jobs, Mark Zuckerberg, and Richard Branson.

There’s a reason for that.

Here’s the good news…

In our space, there’s a massive update in terms of ROI.

We can take well-defined steps to make a significant, leveraged income online.

The ROI for our time and money is practically limitless

Maybe your prospects have been burned by educational “system,” as they say.

Perhaps they simply don’t have the budget for a brick-and-mortar degree or business.

In fact, this brings the whole concept of positioning your offer full circle.

Compared to a traditional degree, whatever you’re selling is the better deal.

When considering opportunity cost, an everything-in-the-box course or jam-packed eBook beats the heck out of sitting in a classroom for years on end.

And whatever you’re selling has a concrete ROI (versus old-school education which can be a potential black hole of time and money).

Again, pricing is all about positioning.

In closing, don’t assume that you need to price yourself into the bargain bin to score sales.

Instead…

Dare to be the top-shelf offer that looks like a steal on the surface

So whether you’re ready to launch or are still in the planning stages of your offer, marketing through this three-step price positioning strategy is a game-changer.

And speaking of ROI, you’ll definitely want to check out our latest webinar.

You’ll discover how we turned a $10 test campaign into $141,246.30 in sales.

And how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

(How’s that for positioning?)

It’s all in our 100% FREE online traffic workshop, hosted by none other than Tim Erway, our co-founder and CEO here at Elite Marketing Pro, who’s responsible for generating over 30 million dollars in revenue online (and counting).

Simply pick a time and register right here.

Tim doesn’t hold anything back and reveals our entire advertising process, step-by-step.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

 

Until next time,

Andrew Draughon
Director of Content
Elite Marketing Pro

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The Four Required Steps to Become a Top Earner in Network Marketing

I am working hard to finish my series Five Listening Skills for More Effective Recruiting. Soon you will have available to share with your team five skills to take you from the beginning of a cold or warm call to making a Confident Close.

I am grateful to Kate McShea for sharing highly insightful steps for you today. She is not going to candy coat the truth. If you want success you need to read this blog post.

Kate McSheaKate’s a previous Second Grade Teacher turned entrepreneur. After leaving her teaching career and failing in her business for her first 12 months, Kate and her husband Andrew went from sitting front row at the No Excuses Summit in 2013 to generating a 6 figure income in less than 12 months and being asked to speak on stage the following year. Kate is now a sought-after speaker and trainer on the topic of online lead generation, video marketing, and closing autopilot sales.

The Four Required Steps to Become a Top Earner in Network Marketing

It’s time for a reality check because there’s a “virus” that commonly infects entrepreneurs, and especially likes to take up residence in the fertile brains of struggling network marketers.

So to help you clear your mind, I’m going to show you how you can inoculate yourself and begin your journey to earn a spot amongst the top earners in the network marketing industry.

I know this might sound a little weird, but if you act on what I’m going to share with you today, you will see some very drastic and positive changes in your business (and bank account), almost immediately.

Here’s the reality—the truth—based on my experience, okay?

I can only share my experience; I can’t speak for others.

There’s something I learned quickly when I started building my business online, and that’s how this business needed to become a lifelong journey for me.

Let me explain…

If you are here for the long-haul, you need to treat your business like a profession (and not just a hobby).

Now, I want you to be really honest with yourself, and really own up to it, if you have been “infected by the virus”…

You gotta be willing to do a self-assessment and see if you’ve fallen victim.

Can you do that?

Ready?

So what is this “virus,” then?

It is the expectation that…

  • When you join a company…
  • When you start marketing a specific way…
  • When you start executing on something that was recommended to you by your mentor or by a coach…

…success should just happen.

In other words, it’s an “employee mindset” of…

“Just tell me what I need to do!”

“…and then, if I do it, I should automatically make money, without having to learn any special skills, right?”

Well, that is not the case at all!

You need to manage your expectations.

Otherwise, just like the flu or a cold; the symptoms will continue to get worse and worse.

You might start saying:

“Well, I expect that I should be here, and I’m not, yet so this isn’t working.”

Or…

“They told me to do this, and it’s not working the way I expect it to, so it doesn’t work, or it works for other people, but it doesn’t work for me.”

Can you relate?

Have you said any of those things before?

Remember, you promised to own-up to it, it’s the only way you can start changing for the better!

Perhaps you can relate to this instead:

So, there’s the expectation that 30 days into doing Facebook marketing or prospecting, that you should be getting the results like someone who has honed their craft for years of tireless, sleepless nights.

Have you thought that way?

Or even having the expectation that you should have lots of success after even a few months of implementing a particular strategy.

But in reality, that’s not necessarily the case.

We all pay a different price

You can’t expect to get the same results as someone that has prioritized their business for the past year, sometimes even before family, or vacations, buying new furniture, or whatever it is, right?Let me give you an example.

Think of a neurosurgeon and a number of years, study, and skills that took them to hone their craft, that is at least 15 years of money, hard work, and sacrifice!

If you think about it, wouldn’t you truly respect them and trust in their skill sets?

Of course, you would!

By the same token…

You should respect the people that have come before you and have taken the time to actually learn the skills of our profession.

The reason I say it’s an elite few who earn their place at the top is that they have a way of not paying attention to those negative thoughts that are going through their mind.

As a matter of fact, they get on with learning and implementing the skills they need to become successful, in spite of those thoughts or feelings.

So, what is one way you could start doing that?

Well, having a robust and positive mindset is a very powerful skill in and of itself to master.

“Overnight success” is a very interesting phrase to me, because overnight success meant (for me) working 8-10 hours a day for 12 to18 months.

For us, it also meant hours of studying, implementing, executing and trusting in what we were learning from our mentors.

Not to mention, the years before we started seeing some success, before Elite Marketing Pro, where nothing was working out.

So, you probably know by now…

“Overnight” success is never truly overnight

So how did we become successful?Like one of my mentors, Ferny said:

“Don’t put an expiration date on your success!”

If someone were to ask me, how long do you expect that this is going to take?

I would have said…

“I don’t care.”

As a matter of fact, I would have said:

“Whatever it takes in order for me to achieve what I want to achieve in this profession, and be and grow into who I know I can be inside of this profession.”

Moreover, another thing you need to do to become successful, and I challenge you to do, is change your words.

If you are using words right now like:

“I’m overwhelmed!”

Or…

“I’m generating prospects, but I’m not making sales or recruiting anyone and I’m frustrated”

You need to stop yourself and change your thinking.

To succeed and earn your space at the top, you have to change the way you’re speaking and change the way that you’re viewing your business.

When you are just starting out, you’re wise to remember there’s always a learning curve, and that others who have come before you, who have more knowledge and have mastered their craft.

There are always other successful people you can learn from.

You need to become an intentional apprentice, in order to acquire the knowledge, and network marketing skills that are necessary to hone your craft.

As well as, continue to reinvest in yourself, because there’s always a new level that you can excel and surpass every single year.

Remember…

There is always room for growth!

In order to get there the tippy-top is, and earn your spot with the elite in your business and become ultra successful, you need to make some sacrifices.

And those sacrifices, such as working for no pay (or even you paid to work) in order for you to learn a particular skill, may seem like a setback or like they’re slowing you down.

But, they are necessary for you to become a master of your craft.

The skill sets you are learning and your mentors are teaching you, are worth the sacrifices you are making.

They will pay in the long run, even if it doesn’t seem like it is the most direct route for you to take.

Therefore, it is important to come from the mindset that you’re going to do whatever is possible to soak up the wisdom of others that have taken the time to hone their craft.

In order to build a lifetime’s worth of knowledge, which you can pass down to others.

You have two paths to choose between right now…

  1. The path of acquiring the virus of setting expectations that, frankly, are not realistic and not respecting what it took for other people before you to acquire the knowledge to be as successful, or…
  2. Making the choice to be an intentional apprentice to master a craft and learn from the best, as well as, understanding that if you master that craft and make the choice to study under the top, it will pay long-term.

Additionally, it will also create impact long-term, and this is what’s necessary in order to be truly called a professional in this space and earn your spot at the top.

Notice…

I didn’t say get your spot, but EARN it!

Earn your way to the top by being someone who has truly created an impact in this industry.

How could you start earning that spot at the top?

  • First, you need to be aware that it will take time, and set realistic expectations.
  • Second, you need to respect the fact that others have taken a long time and sacrifice to hone the skills you want to master.

One of the main things that I can tell you that changed every thing for us was getting mentorship.

A sign that someone is on their way to earning their space in the elite few, is what my mentor Ferny Ceballos told us, and what he’s told everyone else that’s at that level where they’re rising up is:

“If you only do what I tell you do, you will not be successful.”

Write it down, put it on a post it on your wall and like tattoo it on your body!

Just kidding, but do write it down!

Listen, the ones who earn their space at the top, they earn their space because first, they do what is recommended, they trust their mentors…

And instead of only doing what they are told, they accelerate past it.

How?

Well, by testing and trying out other things in order to enhance the recommendations and then going back looking for feedback.

How should you look for feedback?

Well, if you look for feedback like this:

“I’m overwhelmed, I’m stuck. This is so hard, I’m really struggling, and I just can’t understand why I can’t figure it out.”

If you do that, you can forget about it.

Why?

Well, the above is mainly complaining and not really looking or asking for feedback.

You want someone to feel bad for you and rescue you.

But, if you want to become a success story like so many who came before you, here’s the way that you should look for feedback:

  • Here’s what I did…
  • Here is what you recommended, here are my results…
  • Here are the things that didn’t necessarily work this time…
  • Here’s why I think I got these results & what I can do better…
  • And here’s what I’m looking for feedback on…

Do you see the difference in that between this and the “I’m overwhelmed, etc., etc.” stuff?

I know you do.

Those words “overwhelmed,” “being stuck,” and “frustrated” need to be cut out of your vocabulary.

Instead, act from a space of respect, willingness to learn, and to put into action what is recommended to you.

In addition to going that extra mile.

There is a shift in the mindset of what happens when you act from that space and when you take action from that space and when you build a business from that space.

I promise you it is worth it.

I appreciate every single one of you who has read this far or watched the entire video above.

Your willingness to read this demonstrates courage

And a HUGE step in your business!

I massive gratitude for Tim Erway, Matt Crystal, Ferny Ceballos, and the entire Elite Marketing Pro team.

Not to mention, what they do for you, you guys have no idea truly what goes on behind the scenes in order to help you guys get the best education that you can possibly have.

So if you haven’t already, click here to grab Elite Marketing Pro’s free online recruiting Bootcamp to learn how to recruit people into your business without bugging friends, family, or strangers (and become part of this amazing training community).

My husband and I joined EMP a few years ago, as a consequence, it was a game-changer for us, and our numbers don’t lie, having earned multiple 7-figures in our home business.

So, make sure that today you make the choice to be an intentional apprentice and know that however long it takes, you are on the right path.

Also…

Don’t put a deadline or an expiration date on your success!

Okay?

I know you’ve got it.

I know you’ve got what it takes because you’re watching this video and/or read this post and nothing would make me happier than to see all of you rise up.

As well as to see us rise up together as a community and really truly help all of us become successful because there is more than enough wealth for everyone.

There’s more than enough people out there that we need to help and need to impact.

So if you’re ready to get started…

Click here to access the 10-day recruiting Bootcamp.

With that being said, I love you and I will see you soon!

Kate McShea

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

How to Guarantee Your Success in Network Marketing and Recruit with a Push of a Button in 5 Simple Steps

I have been a student of Ferny Ceballos for over a year now. I love being able to share with you what I have learned. Here is a great blog by Ferny. Enjoy.

It was at a nuts n’ bolts training meeting held by a successful distributor in my upline, a wealthy physician with his own private practice, who’d also made over 2 million dollars in network marketing.

He obviously knew what it took to create success in life, or so I thought.

But when I got to his house, a big house in a nice neighborhood, and sat through his training session, I was extremely disappointed.

Basically, for an hour I sat in his living room as he drew on a whiteboard, and listened to him give a big spiel that was mostly “fluff.”

Worst of all, he didn’t teach us anything which remotely resembled a strategy or skill set I could use.

Instead, he kept saying…

This business, it’s not selling, it’s sharing.

You’re simply ‘sharing’ the business with people.

You don’t need to sell; you just need to share these meetings with more people.

This didn’t make sense to me because he was basically saying that network marketing is a game of chance and didn’t require any skills.

Think about it…

As a physician, he didn’t get “lucky” in his practice. He didn’t get lucky when he graduated from med school and got licensed in the state of California to practice medicine.

No, he worked really hard, and he learned processes and skills for everything he did, which is how he became a doctor, and eventually became an entrepreneur by opening up his own practice.

That wasn’t easy.

As an engineer, I knew that people in my profession certainly didn’t become successful by luck.

No matter what profession you’re in, I’m sure you’ll agree that…

People Become Successful by Learning Skills and Getting Good at Them!

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Luck has very little to do with it.Even though I didn’t know much about network marketing back then, I knew his path couldn’t have been easy…and his success definitely wasn’t random.

After that presentation, I craved for somebody to show me a specific process that would help me build my business in a way that made sense.

I wanted the network marketing success this particular doctor had and I wanted to know step-by-step, how he did it.

My frustration with the lack of answers is what led me to eventually go online and find network marketing mentors who used the Internet to build large teams, using a set of strategies, which they called “attraction marketing.

Along with giving me strategies, attraction marketing solved the #1 problem in my network marketing business—a lack of fresh and new prospects for my business.

And I was able to find them, in a predictable way, without bugging friends and family OR cold prospecting strangers on the streets.

But more importantly, from my mentors, I learned that success in network marketing (or any business) isn’t about luck, or chance, or any roll of the dice.

It’s strategic, skill based and can be done in a predictable way—i.e. it’s about doing the right things in the right sequence, to achieve a specific result.

Now, what I want to share with you in this article are…

5 Proven Strategic Steps I Used to Guarantee My Success…

…and can help you guarantee yours!

Essentially, these 5 things, when done in the right order, can literally create “push button” money — which offers you the ability to recruit network marketers with a few strokes of the keyboard on your computer.

Now, I know that sounds a bit “hypey,” but let me prove what I’m saying to you…

Just like any profession, in network marketing, you need to learn specific skills. And you need to treat what you are learning with the exact same seriousness that a doctor or engineer treats the skills of their trade.

Here’s what you need first…

Step 1: Find or Develop a Strategy

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A strategy is essentially a series of specific steps that enable you to achieve a specific goal.

I say specific in the sense that you can draw the steps on a piece of paper or a whiteboard and map out how you’re going to achieve your goal.

Now, if you’re not being taught any semblance of a short or long-term strategy by your upline or company, you need to run away and go somewhere else!

Seriously, I’m not kidding!

Because you have 2 choices: you can either:

  1. Develop the strategy yourself, which is going to take a lot of money, time & trial and error, or
  2. You can find people who have already figured out exactly how to be successful in network marketing and model their strategy.

Now, personally, I tried to reinvent the wheel and it cost me over $150,000 is wasted money and got me $60k in credit card debt.

It is much better to follow a proven process from an already-successful networker who’s making money and doing it in a way that resonates with you. For me, the strategy, which worked best for me included using online recruiting methods, which fit with my introverted personality.

In summary: find a mentor or company that gives you a concrete strategy for recruiting your first person, making your first sale, and eventually reaching your long-term goals ─especially if you want to recruit network marketers into your business.

If somebody hasn’t provided that, for you, in whatever team or organization you’re in, then you either need to find a mentor that is willing to teach you a clear strategy or you can give online recruiting a try by clicking here to learn more.

Step 2: The Strategy MUST Be Simple & Repeatable

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This step is the key to duplication in network marketing…

You want to teach your strategy to your downline so they can go out, succeed, and make you some money in the process and the process should be simple, but not necessarily easy.

Now, recall that the doctor I mentioned before told us, “it’s not selling, it’s sharing.”

Even though I was new, I thought it sounded simplistic, moronic, and inauthentic.

After all, I was “sold” (influenced) into signing up for this business, so why was he telling us that we didn’t need to learn to do the same

Looking back, I know why.

  • Issue 1: The doctor assumed we were dumb, or weak, so he made the process of building the business sound easy because he didn’t want to scare us away by telling us the truth. (i.e. that we had to learn some tangible skills.)
  • Issue 2: He was not doing what he preached. He approached his business in one way (skill based) while telling us to do something entirely different. This meant we couldn’t duplicate, even if we wanted to because catering to weakness doesn’t duplicate.

As a leader in my company today, I use every single process and tactic I teach to my students and organization.

I give my team the exact same tools I use, and I’m constantly testing, refining, and improving my methods. And if anything changes, I let them know.

That’s my responsibility as a leader.

Besides, developing strategies isn’t the team’s responsibility; it’s the leader’s.

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I’m not saying that a strategy or tactic has to be a “touchdown” the first time it’s used by a new rep. It just has to deliver results that can be quantified, assessed and be improved on over time.It is very likely that your first time implementing a strategy won’t go well and you have to be ok with that, as long as you are committed to improving and learning.

Tim Sales, was the first OFFLINE network marketer I ever learned from that actually taught me an effective process for building offline, without the internet.

Mind you, this was long after I had already started online, so a lot of what Tim taught on cold calling or cold market recruiting, wasn’t relevant to me personally, but I understood why it worked for his team.

Tim teaches with the assumption that you are willing to actually do the work, learn skills and are strong enough to persevere, the same way I do.

Here at Elite Marketing Pro, we’ve solved the biggest problem in network marketing, which was finding new prospects to talk to every single day, who are actually interested in talking to you about network marketing. But you still need to have effective conversations to bring your prospects into your business.

In summary: The business building strategy must be repeatable & quantifiable so, anyone may perform them, see results and improve over time.

Do. Get Result. Correct. Repeat…

Step 3: Gain Experience

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When you treat the strategy you’re learning as seriously as you would the skills you’d learn in any other profession, you gain experience.

And with that experience comes an understanding of nuance, meaning you start learning things that you just can’t learn in a course or in an audio book or training.

Here’s the truth of the matter: if you’re thinking, “I want to make some money now, now, now, now,” I can tell you right now you’re setting yourself up for failure.

I don’t mean to be harsh, but “get-rick-quick schemes” are just that: schemes.

They don’t create sustainable, predictable success because the success is not based on the development of skills.

Unless you treat network marketing as a profession, you won’t succeed.

You’ll also aggravate your leaders because personally, I worked VERY hard to develop and learn the strategies I teach. I feel disrespected when people think I can teach them a trick for making 6-figures or 7-figures overnight.

It may seem like a trick, because I’m good at what I do & make it look easy, but it does require practice and time so that eventually it does become easy. (More on this in step #5.)

(Even then, if it takes you 3-6 months to be effective, that’s better than 40+ years at a job you hate!)

So if you’re serious about this whole network marketing thing and you want to be a leader yourself, you’ve got to be committed, gain experience, an appreciation for nuance and develop DEPTH of understanding, which is impossible to attain in any other way.

This is important because it will help you develop strategies that fit your individual goals and personality.

Sure, fundamentally, everyone building offline or online has the same basic foundation.

However, we all have different approaches, styles, and tactics, because, over time, we all come to occupy a slightly different space in this business.

As you implement a strategy, you learn to customize it for your strengths & weaknesses and it becomes your own.

In summary: you gain experience through repetition and you get a depth of understanding, and eventually, you start modifying tactics and processes so that your strategies fit you, your team, your company, your product, etc.

Step 4: Pay it Forward

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Once you have a strategy, a depth of understanding, and nuance from following steps 1-3, you’ll likely have achieved success in your business and now you’re in a position to teach what you know through video, Facebook Live, blogging, e-mails, and so on.

By creating a community and communicating with people every single day you’ll “pay it forward,” and not just for your downline, but to the industry at large.

This will do 2 things for you…

  1. People will notice that you’re giving value and other people are benefiting, and your following will grow. This is how we grew our community here at Elite Marketing Pro, by the way.
  2. As you build your fan base, you will create your own personal brand and become a leader, who transcends any one company or product. This is key to the final step: “push button” income.

In summary: Once you “pay it forward” and develop a following by putting out great value that helps others, you will have a following of people that want to learn more and more from you.

That’s how you create an empire: a loyal community that loves you, and knows you will lead them to good fortune.

Step 5: Become a Force

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This is where you get the ability to sell and recruit network marketers en masse.

What I do mean ‘en masse’? That means recruiting a lot of people or selling a product to a lot of people, with the push of a button.

That push of a button can be clicking “send” on an email, clicking “start” a webinar, clicking “publish” on a blog post, whatever medium you choose.

Heck, you can even “voice” your call to action on Facebook Live or Periscope and people will go buy your new course or fill out the form to sign up for your opportunity.

Why?

Because they trust you and your community, gives you credibility.

Because you paid it forward and have skills you developed that others would like to learn.

A lot of networkers miss #4 and #5. They miss the part about building a community beyond their network marketing organization.

So if anything goes wrong with their company or their team, they’re stuck. They don’t have a “plan B.”

You want to be in a position where you’re not dependent on anyone but yourself and your own brand, regardless of how awesome your company is.

That’s why step #4, building a community, is so important. It allows you to do step #5 which is becoming a force that no one can stop and you’re able to recruit network marketers en masse, at will.

Now what I just shared with you was a 5-step strategy for LEARNING and developing skills.

This strategy should be something you can apply, regardless of whether you choose to build online or offline.

However, if you’d like to learn the online business building strategies I use today to generate 400-500 red hot prospects per day, 30-50 new customers per day and 80-100 business builders per month, click here and I’ll gladly give you my Free Online Recruiting Course so you may begin that journey.

Regardless of how you choose to build, to guarantee your success:

  • Step #1 is to find a strategy that is proven to work.
  • Step #2 is to make sure that strategy is skill based & repeatable so you can DO. RESULT. CORRECT. REPEAT.
  • Step #3 is gain experience through repetition so you have an understanding of depth and nuance.
  • Step #4 is to pay it forward so you build a community around yourself.
  • Step #5 is to become a force, recruit network marketers en masse, and create “push button money”…

… and live happily ever after. ‘Til next time!

 

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

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If all your friends jumped off a cliff . . .

Your mother may well have thought that when you joined a network marketing business.

Today, I may sound a little bit like your mother.
If all your friends in your network marketing business have home meetings, does that mean you must have home meetings?
If all your business leaders called everyone they knew and asked them to watch a video, does that mean that you must call everyone you know?If all your business leaders
If all your upline have adopted Eric Worre’s strategy, does that mean you should?
I hope you answered with a confident no. But it’s okay if you didn’t. I didn’t come to this understanding quickly.
I had home meetings, called everyone I knew and met along the way, I embraced Eric Worre’s strategy but never really adopted it.
I suppose that is when I was beginning to doubt that the gospel of “old school network marketing was the only way”.
I was gaining confidence that it was not heresy to look for another way. And look I did.
I bought Eric Worre products. I recommend Eric Worre’s Network Marketing Pro. But I could never get into it.
I got Savvy Network Marketing training from Sonia Stringer. Sonia’s approach is much more me but it was lacking something.
I found what I was looking for in Attraction Marketing by Elite Marketing Pro.
And I gained a new set of voices to follow. Hopefully not off the cliff.

But your mother and mine are right. We shouldn’t follow our friends and mentors off the cliff.

You sense I have a point and hope I get to it soon and hopefully clearly.
Well, here it is.

You must find what works for you in building your business and then work it. You must understand that what works for you may not work for your new recruit.

You should give yourself permission to do what works for you and not feel pressured to do what may work for others but is not true to who you are.You should give yourself
You are free to evaluate all of the ways to build your business and implement what you want to do.
It is obvious that old school network marketing has been very successful in the past. So successful that you would be foolish not to consider using it to build your business.
Eric Worre is a genius Network Marketing Pro. He has strategies that still work.
Sonia Stringer has an approach that may help you.
We have more strategies and mentors and coaches available to help us grow as pros in this profession than ever before.
That is good news and bad news for you.
The good newsThe good news is that you do have lots of choices and that there is something out there that will work for you.
The bad news is that you may need to go through some trial and error before finding what works for you. That isn’t real bad. It does mean that what works for your sponsor may not work for you.
A lot of people in my company worked and did a lot of their calls in the car during their commute. I didn’t have a commute and making phone calls while driving doesn’t work well for me.
What were you taught that didn’t work for you?
What comments have you heard that implied there is something wrong with you because a specific strategy worked for your upline but it didn’t work for you.
Since I have partnered with Attraction Marketing by Elite Marketing Pro, I have shed those ignorant comments.
I am realizing that no matter how successful someone is, their way of achieving success may not be yours.
I have become so independent in my thinking that I am questioning Ferny Ceballos who wrote Attraction Marketing Formula.
In fact I am questioning something said in a blog about Multi-Dimensional Advertising on Facebook I posted on my site a day or two ago. It is this blog that triggered the line of thinking I am sharing with you today.
Ferny made a strong case for doing Facebook Live. I am not convinced. I believe that we need to have a multi-dimensional presence. I believe that we need to make use of all the tools that are available.
If, that is, they work for us. If they are consistent with who we are.
So, you are a work in progress.You are work in progress You need to find who is doing what you find consistent with who you are. Then learn from them.
That may include writing a blog every day or doing a Facebook Live every day.
It could mean that you go to where people are and meet strangers and invite them to look at what you do or calling your family and friends again.
Back to the good news. You have many choices. Your challenge may still be to figure out what it is.
I have although I am still in tweaking mode.
I value your thoughts on this topic. Feel free to call or email me.
God bless you,
Connie Suarez