Why Building a Brand Online Makes Recruiting Easier, Faster & More Convenient

If you’re a network marketing distributor, you may have been advised to…

“Build your business, not your brand.”

And quite frankly, I believe this is terrible advice and it hurts people.

What’s perplexing is I’ve heard this from the lips of leaders speaking from stage who’ve built big brands for themselves.

Not cool.

So if you’re trying to figure out ways of building your business online, because you’re tired of old school methods like home parties and hotel meetings, then this article by my mentor Ferny Ceballos is for you.

 

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I was having a conversation with my friend, Rob Sperry, who’s a trainer and top earner in network marketing…

And I was sharing with him something REALLY PERPLEXING that another network marketing top earner said in front of a crowd of a few hundred people at a company event.

What was said was repeated over and over again like a mantra…

“Build your business, not your brand.”

I knew where this advice was coming from since many in the crowd had been building their business online and not exactly following the recommendations of the organization and it was essentially an attempt at warning people against not listening to their upline.

As I told the story, Rob jumped and said to me “I heard that too! I know exactly what you’re referring to!”

We both agreed that this was terrible advice. (And I’ll explain why in a second.)

That being said, it’s one thing to disagree with people in our profession. Happens all the time. People likely don’t always agree with me! Agreeing to disagree is one of the hallmarks of a civil society.

But the REALLY PERPLEXING part is that this was coming from someone who had built a big online brand, sells courses online, holds seminars, speaks at events worldwide, has a big social media following, does FB Lives, etc. etc.

This was very much a case of…

“Do as I say, not as I do.”

So if you’ve been trying to figure out ways of building your business online, because old-school methods like home parties and hotel meetings are not working, here’s what it actually means to “build a brand” and why the above advice is so terrible.

Your brand is your business!

It’s simple: every action you take in your business results in either…

  • Being more likable, or less likable
  • Having more credibility, or less credibility
  • Improving your reputation, or trashing it
  • Being memorable, or forgettable

Think about this: every person you talk to, you either leave either a good impression or a bad impression.

So if someone chooses to never talk to you again, because they think you’re creepy and weird after you tried to prospect them at a mall, then…

That’s your brand, in their eyes!

So with every action, you’re affecting your public image and your relationships in the world — which, in turn, all affect your brand.

And you can accelerate things by taking your business online, (that could be a good or bad thing), because social media allows you to make an impact quicker, more efficiently, and with more leverage.

Using methods we teach here at Elite Marketing Pro, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.

The upside is that you can impact significantly more people by building online.

The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing, that much faster!

A lot of people don’t know how to build online (without being annoying!)

Many distributors take the same awkward, repulsive recruiting strategies they’ve been taught to do offline, and make the problems worse online – and still produce zero results!

In the end, this ends up ruining their reputation.

They’re just doing social media recruiting all wrong.

They come off salesy and pushy, and before too long, people block them on social media.

Okay, so think about that for a second: what are they doing?

Well, they’re building their brand, just not in a good way.

Their brand is being defined as a “spammer.”

They are now that guy that people need to unfriend or block on social media.

That, at the end of the day in the context of business, is building a brand.

Thus my original point…

You can build a negative brand or a positive brand

It simply depends on how you conduct yourself.

If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you’ll still get poor results, which is important because…

The results you produce in your business also affect your credibility.

And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.

Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people – “the failure who keeps annoying us with his pyramid thing”.

This is especially true if you’re building online and interacting with other network marketers, as you will become known as that guy or that girl, who does network marketing all wrong and doesn’t know what they are doing.

On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline, because my BRAND as “Ferny Ceballos”, represented “online building”,”traffic”, “trust”, “results” and just being “a good guy”.

That was attractive to them at a time when they were looking for a new Network Marketing company.

No doubt I’ve made mistakes, but my overall body of work, made me attractive to them as a sponsor and they approached me!

Now before I give you the complete formula for the “magic branding pixie dust” which helped me recruit these three 7-figure titans, here’s what a brand isn’t…

Your brand is NOT a bunch of pretty pictures!

…or motivational quotes, or any of that stuff.

Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.

So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.

So you’ve got to be strategic with your message.

Returning to the terrible advice many distributors are being given…

“Build your business, not your brand.”

I think this advice is actually trying to get people to do this (equally terrible)…

Build your company’s brand, not your personal brand.

But here’s the thing:

Promoting your brand and your following VS the company’s products and the company’s opportunity, should not be in conflict.

In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…

You should NOT lead with your company’s products and your company’s name on social media.

Rather…

People shouldn’t even be able to figure out which company you’re with

…from your social media profile.

And why is that?

Because people join people and people buy from people in this profession.

Your brand is not this big intangible idea.

In addition to being likable and trustworthy…

Your brand is based on what people think you can do for them.

If you’re perceived as someone who can help people achieve their goals or solve a problem in their life, that means you are building a positive brand and people will want to join you or buy from you.

That ultimately serves the interest of the company, by helping you make more sales on their behalf.

On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.

Remember, people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.

By posting about your company, you are saying the company plays a bigger role in helping them than you do.

You’re just a salesperson – an unimportant commodity – they don’t need. In fact, if you are perceived as a salesperson, you are repelling your prospects!

Or they will read a bunch of negative stuff on Google and not want to talk to you.

Obviously, in a business that relies on trust and relationships, the prospect NEEDS YOU.

There is a time & place to talk about the company, but that’s only when you present the product or opportunity to someone, not when you are prospecting or marketing in public.

Create a little mystery and curiosity, by focusing on what you can do for people or help them with.

And if you haven’t figured it out already, all these lessons apply to building OFFLINE, as well as ONLINE.

DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.

Great networkers position themselves as advisors (not salespeople), who can help others get what they want.

Now, the reason I prefer building online is this…

“Old school” methods make true business-building nearly impossible if you’re a busy person

For instance, think about the time it takes to do a single home meeting.

If I do one home meeting — if I’m lucky — I might have 5 people there.

And most of the time, if I’m doing home meetings, I’m doing maybe two, three a week at most.

Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…

Or if you’re going to spend a couple hours doing 1-on-1’s!

That’s an even more inefficient way of doing things.

And think about it this way…

During that SAME two hours, you’re meeting with somebody at a coffee shop, or conducting a home meeting…

You could expose your business on the Internet to at least twelve people!

Meaning you talked to them about what you can help them accomplish and you referred them directly to whatever presentation process for enrolling them as a customer or new team member

So, the choice is this…

Introduce the business to one or two people…or 12 people…every two hours… any time of day?

Which one would you choose?

And that’s basically all we’re doing here at Elite Marking Pro, we’re teaching people how to connect with a lot more people, faster.

We teach how to brand on a mass scale where you can…

  • Reach literally millions of people
  • Scale your business to whatever heights you want
  • Build a brand that extends beyond your network marketing business
  • Create multiple streams of income (if you want)
  • Recruit en masse

Using our methods, with an online presentation, you can basically enroll a few hundred or even a few thousand people in one evening — once you’ve built your brand to that level.

Yes, it takes a little time to learn the skillsets, but that’s what we do here at Elite Marketing Pro.

So if you’d like to learn more about…

How to build a positive brand (whether you’re building online or offline)

…then I highly recommend you learn more by signing up for my FREE Online Recruiting Bootcamp.

It’s a video course where I’ll walk you through taking your business online.

While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.

In fact, I’ll share exactly how I passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.

You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

 

What Do Croc Brain and Pixar Have in Common?

Your success in connecting with family and friends. That’s all.

I was pretty sure I would get value from The Hollywood Blockbuster Formula webinar with Pamela Herrmann. But who knew that she would make croc brain and Pixar relevant for marketers?

pamela-herrmannPamela Herrmann is a best-selling author and national keynote speaker on the subject of brand story and customer experience.

Her book, The Customer Manifesto, was ranked #3 by Business.com in their list of Excellent Customer Service Books Every Business Owner Should Read, outranking Gary Vaynerchuk and Tim Ferriss.She is host of the Customers For Life podcast and the video program, The Morning Would Show.

Her extensive client list includes jetBlue, Community College of Denver, FullContact, and Mortgage Cadence.

And, I didn’t expect to be given a clear game plan for talking with people and writing blog posts, either.
It boils down to two concepts:

First, keeping it simple enough for the croc brain.

 You may have heard about the croc brain.
Pamela introduced us to it with a story. She was already demonstrating the second concept. But let’s not get ahead of ourselves.
Pamela’s brother has an awesome job. Here is how he describes it:
“I oversee the creative and technical processing for all voice files associated with Blizzard’s games, and ensure that the processing templates used for localization (the foreign language versions) are clear, and adhere to established convention.”
Did your eyes just glaze over?
That is the typical reaction. Because Pamela’s brother is not talking to your croc brain.
croc brain
If he would say, “I get to design the sound responses in World of WarCraft, the world’s most popular video game.” Even if you are like me and have never played World of WarCraft you would be impressed, right?
Because of the above response talks to your primitive “croc brain.”
If your story is going to be effective you need to understand this concept.
The croc brain is sort of a gatekeeper. If you satisfy it you will then be talking to the mid-brain.
But the mid-brain wants a story, not the technical information that Pamela’s brother used.
When would it be appropriate for the explanation Pamela’s brother gave? When he is talking to computer game design professionals. They would understand and appreciate what he said.
But not you and me. We need a story. Which leads us to the next concept:

Why stories matter for your business and how to craft the story that will stand out from the crowd.

First, stories matter because:
  • they create an emotional connection
  • they’re more memorable
  • so few are doing it right, it’s easy to stand out

How do you craft the right story?

Keep in mind that you get entrance into the other persons thinking with a primitive – croc brain – thought.

You may have the most amazing science behind your product. Your comp plan may be the best-designed plan in the industry.

But if you start with the facts that prove those statements you will be speaking to the neocortex. Or rather, you will be trying to.

But their croc brain will slam the door in your face.

Are there any recent conversations that went nowhere for you that all of a sudden make sense now?

hollywood

You need to think like Hollywood.

Here is what I strongly suggest you do:

  • Go to pamelaherrmann.com
  • Navigate to the Brand Story tab
  • Request the CRAFT YOUR BRAND STORY [TEMPLATE] in the opt-in box at the lower right-hand corner

You will receive an email with the best help in telling stories I have yet seen.

Storytelling is vital for promoting your business. You have been trained to use your story and the stories of others.

Now learn to be effective telling your story.

After you read Pamela’s info you will have a clearer grasp of how important and how easy storytelling can be.AMF_Banner2_400x100Finally

If you are in business your story is unfolding. It will grow as you do.

That certainly has been true for me.

Seven years ago I started my story as a novice network marketer.

Every time I went to an event I heard:

  • Don’t quit
  • Go to every event
  • Share with everyone you know

And I grew my team but never felt comfortable with the method I used.

And then my mom needed me to be at home with her. I couldn’t get out as much as I needed to. I had exhausted my calling list.

My business was stalled.

So, I started looking for . . .

I really didn’t know what I was looking for.

Then I saw an ad that caught my eye. And I was introduced to the world of Internet marketing. And the many people who are willing to take your money for little or no value.

But, I kept looking and then I found value in the Attraction Marketing Formula.

20170608_210210After a year of coaching and training with awesome people like Ferny Ceballos, my business is not stalled. It has been transformed.

I get to grow my network marketing business and help others grow theirs.

I recently found myself saying in an email, It is fun to be me.

Want to join us at Attraction Marketing Formula but want more info first? Feel free to call me – 720-507-8231 or email me – conniesuarez@prezzurepointz.com.

I value your input.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

AMF_Banner_800x250Finally

Nine Proven Strategies to Build Your Business Online

Five years ago, it was easy to gain trust on the Internet.

It was a different world and you were still biting the bullet and calling family and friends to build your business.

The Internet makes it possible to leave your warm market happy and oblivious to your business if that is what they want.

But if you use the same net work marketing tactics on the Internet then you will have pretty much the same results. There will be a huge disconnect and you might as well go find a mind numbing J.O.B.

So when doing business online today…you need to listen to the experts who have already mastered Internet marketing. And that probably isn’t your upline.

Face it – old school network marketers switching to the Internet have to go back to square one.

So I am shariMatt Baranng a blog from Matt Baran. Matt Baran is the in house traffic specialist for Elite Marketing Pro. Matt teaches other home business owners how to drive traffic, get leads and convert sales. His passion is finding underground loopholes to create massive amounts of dirt cheap traffic and leads.

Before I turn it over to Matt I recognize that he may talk about some Internet strategies that are outside of your interest or experience level. Don’t let that keep you from reading this and adopting one or two of Matt’s strategies. I am available to discuss what would work for you. Call me 720-507-8231 or email me. I personally respond within a day.

Here is Matt and Nine Proven Strategies for you to learn and grow from.

Your audience wants to know, first and foremost, that they’re dealing with a REAL business.

It all comes down to establishing trust and rapport more than ever before.

So, with that in mind…

Here are nine tested and proven strategies to increase your traffic and boost your conversions, specifically by getting your ducks in a row and conducting yourself like a legitimate business owner.

And with that said, your first strategy is to…

For starters, your online business needs to LOOK a lot more like a retail, physical, “brick and mortar” business.

That doesn’t mean you need to have a physical location, but it does mean you need to start to treat your business like a real business.

Here are a few tips…

  • Provide customer service and support
  • Communicate and respond to requests
  • Follow up on your Facebook ads when people comment

At the end of the day, online business is starting to look more and more like how a real, actual business is run, and less like a person sitting in their basement, pushing buttons, and making money online.

You don’t want to give your prospect the feeling that trusting you might not be in their best interest.

So the best practice is to answer any potential questions they have and provide real customer service, even when operating on a “solopreneur” level.

Starting in the early nineties, and until the last few years, the Internet was the wild, wild west and people were (comparatively) very trusting.

Those days are gone.

You need a LOT more credibility to do business.

So…how do you build your trust factor?

Well, you should always…

Now, if you’re just starting out, I don’t want to scare you.

I don’t want you to think…

“Oh my, I need to create this multi-million dollar company in the next six months with 24/7 customer service agents and a toll free number.”

That’s not quite what I’m saying.

But it does mean putting your face on the front of what you’re doing and providing some sort of personal interaction and accountability.

Even if it’s just following up with your prospects on the phone if they have any questions about your product or your opportunity.

So let your prospects know you’re a REAL person and you’re willing to connect with

them.

It’s that simple.

You can’t automate trust.

And on that note…

There used to be numerous Facebook “tricks” and “hacks” to make a quick buck.

Those days are gone.

Now you need reliable strategies (not “flavor of the week” tactics) to build a business.

What are these strategies?

  • Branding
  • Providing value
  • Regular Facebook Lives
  • Putting yourself out there and getting to know your prospects
  • Building a routine content calendar and sticking to it, rain or shine

That’s the kind of stuff that people on Facebook want to see in their News Feed.

…not some “hypey,” scammy ad.

Today, you want to focus on strategies that will last.

Facebook is not going to wake up one day and say…

“Okay, well, we’re going to stop everybody who’s adding real value to our users.”

These strategies are going to last a long time and simply not go away.

…which is how you want your business to run, right?

Furthermore, it’s never been more important to…

Imagine that?

Real businesses take the time to provide valuable content, instead of trying to “game” the system just to get an email address.

And here’s the deal…

Using shady tactics means generating low-quality leads.

Because if they don’t really know you, chances are as soon as you send them an offer, they’re going to jump right off your list.

Makes sense, right?

Let’s talk about “congruence” for a moment…

You see, as marketers, we are very passionate about what we do, and we’ve spent a lot of time learning.

So you need to keep in mind that your prospects are probably not speaking the same language you are right now.

What do I mean by that?

Take a term like “webinar.”

Well, MOST people don’t even know what a webinar is!
So if you’re advertising to somebody who isn’t an experienced marketer, you don’t want to use the term “webinar.”

Instead, say something like an “online lesson,” or an “online class,” or “online learning.”

Another example: “CPC.”

Most people outside of our industry don’t know what “CPC” (cost-per-click) is and they think it’s the mouth-to-mouth thing you do when somebody has passed out.

“Relevancy Score” is another unknown term.
But these are all terms that we use day-to-day if we’re marketing on Facebook.

Yet another example: “autoresponders” and “email follow-up sequences.”

Look, MOST people still think that broadcast emails are written and sent by a single person who’s pushing a button day-in, day-out—individually.

They have NO idea about how autoresponders work.

My whole point is this…

You know a lot already!

Sometimes it might seem like, “Man, I’m so new to this.”

But you have NO idea the number of people who can benefit from YOUR knowledge.

You are NEVER going to run out of customers

…and you’re not too late to get into the game!

Your customer base is not going to dry up and your business can grow beyond your wildest dreams.

I know that’s kind of “corny” to say, but it’s all about thinking abundantly, and it’s realistic based on how many customers are out there.

It’s amazing what you can build with the power of the Facebook platform.

The kind of targeting you can do is expanding daily.

Facebook expects to overtake Google AdWords at some point in the near future.

I don’t know if you’ve seen this, but some people are being allowed to advertise in Facebook Groups now.

Granted, they have to be a member of that particular Group, and it’s something that Facebook is just testing right now.

It’s one of their many ideas for reaching a whole level of people you weren’t necessarily able to reach before.

So, to recap…

Giving people helpful content will not go out of style and will keep you relevant.

Now, this is super important when it comes to thinking about your content…

If you have a Facebook ad that’s not performing…

It’s probably because your prospect doesn’t quite understand the benefit, or they find what you’re saying just plain boring.

Boring is bad.

In contrast…

People are entertained by stories.

This is another strategy, it’s not just a tactic.

Ever since people sat around campfires in caves, they entertained each other wit

h stories.

Stories are something we ALL bond over.

Still today, people sit around camp fires and tell stories.

Right?

When you go to some sort of event and hear a speaker on stage—what is most captivating?

It’s when they tell a story from their childhood, or from their past, and relate it to some powerful lesson in their message.

This is true in your advertising, as well.

Whether it’s a YouTube video or a Facebook Live – stories capture attention.

They’ve done some studies on Facebook Live and the ones that have some sort of story get SEVEN times more engagement.

People also watch a lot longer.

They’re MUCH more interested to hear a story rather than yet another tac

tical training on…

“Five tips for getting more clicks to your website.”

What you’re doing is relating to them.

That’s the whole point of Facebook Live.

When it comes to network marketing…

You are in the people business

You want people to be attracted to you.

You want people to join your Facebook Live and go…

“Man that guy seems to really know what he’s doing, I bet he’s smart, I bet he can help me take my business to the next level.”

In order to do that, you’ve got to hold their attention and not be boring.

You need to deliver value and also be entertaining.

Now, when I say the word “entertaining,” don’t take it to mean you need to put on a clown hat, or dance a jig.

But you must hold your prospect’s attention.

The best way to do that is through telling stories.

Not only does it hold their attention, but it can also create a sense of bonding.

I know people who are absolutely brilliant story tellers.

And they’re brilliant because they’ve told stories over and over again.

They’ve told the same story over and over again, to the point where it is so well put together, and it’s so entertaining that you simply love listening to the story.
…even if you’ve heard it before.

Adding stories to your ads and Facebook Lives can be THE difference in gaining and keeping the attention of your audience.

Switching gears…

First, you need to define exactly what your “job” is.

Look, you’re a business owner.

And what does that mean?

Well, you’re CEO, you’re president, you’re the owner, and you probably take out the trash, and fix your own lunch.

When you first start out, you’re going to have to wear a LOT of different hats.
It’s very rare when you’re starting from ground zero to have a marketing department, a finance person, and a tech support team on staff.

You’re probably doing the majority of the work all by yourself

However, you can only go so far doing it all.

Yes, it’s entirely possible to get to six-figures by yourself.

I know several people who have done it before.

But, if you want a seven-figure business, you won’t be able to do it alone.

Now, I’m not telling you to go out and start building a team of employees tomorrow.

But, it does mean you need to start thinking that way.

If you want to eventually get beyond that six-figure level, you’re not going to be able to do it alone.

I heard Ralph Burns give a really great talk on starting and running an agency.

He told how they took their agency from $300,000 to over $5 million in re

He told how they took their agency from $300,000 to over $5 million in revenue in two years.

In a couple more years they expect to be at ten million.

He said…

“Five years ago all I wanted to do was sit in a class and watch Frank Kern videos, learn how to push a button online, and make money sitting in the dark. My wife was getting really pissed about that, and things were not going so well. Eventually, I got over the fact that I could not do this alone. If I wanted to have a business that I could eventually grow, scale to seven-figures, and sell some day. There’s absolutely no way I could do it on my own.”

So what he did was start finding strategic people he could partner with.

He defined what the very perfect internship might look like…

“When you’re managing $30,000 of a client’s ad spend per month, it can be a little bit stressful. It’s not just something you can give to somebody else off the street when you’ve got your own way of doing it.”

He had to create some systems and processes for these people to go through.

What does that mean for you?

One of the ways I first learned how to do this was by simply making a list of menial tasks I needed to do.

For example, when I was teaching PPV (pay-per-view) marketing I would have to go to different websites and scrape addresses.

It’s a lot of repetitive work.

So I created this system:

  1. Find somebody on Upwork willing to work for $2 an hour to get some experience
  2. Pay them $20 and say, “Here, for ten hours scrape as many URLs from XYZ website as possible”

I started to learn how to manage people, and then I would focus on other things that were going to have a much higher impact on my business, versus doing some of the more basic menial tasks.

So that’s one way you can get started.

If you’ve got a little bit of extra money, follow this simple system:

  1. Think of the tasks you can explain with easy written instructions
  2. Go on Upwork, find somebody and give them a task to do
  3. See how well they do, repeat, or start again from scratch
  4. Spend your time on more important tasks

Not only are you going to save yourself some time, but also you’re going to get into the mindset of how to manage other people.

If you want a million dollar business, you’re going to have to hire, because you won’t be able to do everything all by yourself.

Once your systems are in place, you can plug in new people as needed.

If somebody up and leaves, their work is documented.
While the transition might not be 100% smooth, you can get somebody else in there really easily without having to worry about…

“Oh crap, I’ve got to train this person right now; I just lost six months.”

This is a good way to free up time so you can work on the most important parts of your business.

That is your job; running your business.

Not performing mundane tasks all day.

For simplistic tasks, you can use Fiverr, but for anything else, I suggest Upwork.

You can also find reliable workers by asking for recommendations from other marketers.

Make the decision to be ready when the time comes to start outsourcing the work.

Back to your customers…

When you’re trying to connect with a prospect, don’t immediately try to make a sale.

Instead, start a conversation first.

By this point, you’ve probably heard the analogy of walking up to somebody you just met and asking them to marry you.

Well, it remains true to this day.

Online business is becoming more “human to human,” instead of “business to business.”

Even a 100% online system requires a personal touch

Some hand-holding is often required to make a great first impression.

And the companies that do this well are the ones that are currently winning.

Customers are more skeptical than ever and they also have the ability to research products more than ever before.

And if they’re researching “Product A” and find somebody else who’

s also selling “Product A,” but who reached out and actually talked to them, who do you think they’re going to buy from?

Right, the seller that reached out.

So your best bet is to make a great first impression on your prospects.

If you connect with them and position yourself as an expert, then you’ve built a relationship with them.

Now they see you as an authority, and when it comes time for them to buy they’ll think of you.

You’ve always got to remember, not everybody is ready to buy immediately with credit card in hand.

A lot of times they’re still unaware your product exists

or how it will help them.

But when it comes time to buy, you want to be the seller they remember.

Your goal should be to start a conversation, not close a sale.

Always focus on providing value

…and being memorable.

Ask if there’s anything you can do to help them.

Eventually, when it comes time to buy, they’ll come back to you.

…if they see you as someone of value or somebody that can take them to that next level.

Versus somebody that offers nothing apart from…

“Buy my shit, buy my shit, buy my shit!!!”

I think that’s the overall goal:

Don’t be afraid to reach out to your prospects, even if you’re afraid to call people on the phone.

Even if it’s just a simple Facebook message.

Don’t be afraid to help people, even if they aren’t your leads.

It will help build your reputation as someone who gives value and knows what they’re talking about.

Finally, don’t forget to…

You’re not going to get to where you want to go without asking for the sale.

There comes a point when it’s time.
This is a skill that comes with practice.

You’re making a bold request and you’re asking for a commitment, but at the same time, you don’t want to ask too early, so it’s a balancing act.

There are people that just want to run a Facebook Page that’s a generically about network marketing.

You can make money, sure, but it’s not the best way.

It’s a lot different when you put your face out there by doing Facebook Lives, and then retarget those viewers to your blog posts.

You want your prospects to see your actual name and smiling face on your Facebook Page.

Then you’ve provided value first and they’ve seen what you have to offer.

Now they know who you are.
Now when they see your capture page or a blog post they’re going to say,

“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”

Even when you’re doing Facebook Lives, there’s nothing wrong with asking for the sale.

But you can’t get depressed because somebody doesn’t buy the first time around.

Sometimes it takes many touch points before people are ready

.

Everybody is on a different timeline.

Bottom line…

Traffic and conversions is all about building relationships and giving value

…then finally knowing when to ask for the sale.

By following the above strategies you demonstrate:

  • You’re a real person
  • You have a legitimate business
  • You’re fun and tell interesting stories
  • You can relate to others and understand their problems
  • You offer value and have the authority to close a deal

At this point, why wouldn’t your prospects want to do business with you and buy your products?

Now, I know that everything I shared was pretty high-level today.

But it’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.

But if you’d like help with the technical side of running traffic, I recommend taking us up on an over-the-shoulder tour of…

Our highest-converting ads (and their most congruent content & landing pages)

Here at Elite Marketing Pro, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop

Which is hosted by none other than Tim Erway, our CEO, and co-founder.

Simply pick a time and register right here.
You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: trust is a big piece of the puzzle.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

What did you get out of Matt’s blog? I am eager to hear about it. Call 720-507-8231 or email me.
God bless you,
Connie Suarez
720-507-8231

The Power of Pronouns in Persuading Your Prospects

Do you ever feel like some of the techniques you are taught to use in persuading folks to join your business are a bit manipulative?

Me too.

How do you deal with that?

If you are like me you strive to attract people to your business using techniques/skills that you would appreciate having someone use when trying to influence you.

It can be a fine line, can’t it?

Yet, we want to bless others with the opportunity and products we have been blessed with.

So, the blog I am sharing today got my attention and also set off my anti-manipulative alarm; and I realized, it isn’t so much the technique or skill that is manipulative as our intention.

The big take away from this blog you already know. We need to focus on others more than ourselves. Even that can be manipulative if we are using it to get what we want.

It can be very beneficial to others if we are focused on their needs.

I do want to benefit you in building your business. So, when I saw this blog I decided to share it.

Then I decided against it.

Then I changed my mind.

You, like me, can read it and take from it what is helpful and leave the rest.

The Power of Pronouns in Persuading Your Prospects

Written by ANDREW T DRAUGHON

Ever wonder how you can encourage your prospects to listen to you, hang on your every word, and always be hungry for more…

…every single time you open your proverbial mouth?

{Hint: the key word here is “YOU.” More on that in a moment.}

Well, despite popular belief, becoming a master communicator isn’t about being a brilliant wordsmith or the loudest voice in the room.

Not by a long shot.

In fact, today you’re going to learn how…

Three simple letters can make or break your ability to communicate with your prospects!

Seriously.

Don’t let anyone tell you that you need to memorize any complicated scripts or reinvent the wheel to be an effective marketer.

This rings true from your marketing copy to face-to-face conversations.

Once you’ve got these three letters on lock-down, you’re golden.

It’s one of the oldest tricks in the marketing playbook (that so many of us tend to screw up).

Heck, I’m guilty as charged!

But before we get into it, we need to talk about a quick study that could very well transform the way you talk to your audience.

Hey, it might even change the way you speak to your spouse, best friends, or kids.

If nothing else, I bet you’ll get a kick out of it.

So let’s dive in!

Why every marketer should mind their pronouns

Now, you’ve heard about how marketing ultimately boils down to a science, right?

After all, millions of dollars are poured into ad research year after year.

So advertisers have a pretty darn good idea of what makes people tick, and that’s why it’s so important to pay close attention to all aspects of human behavior as a modern marketer.

Alright, so here’s the meat of it…

Dr. James W. Pennebaker, of the University of Texas, discovered some fascinating data regarding the way that we use pronouns.

Specifically, he wanted to conduct a study pitting first person pronouns (“I” and “me”) against second person pronouns (“you” and “we”) to understand their impact in social settings.

To test his hypothesis, Pennebaker ran four studies in which he grouped business school students into 41 four-person teams.

The teams were instructed to come up with ways to improve customer service for a fictional company.

The results were striking to say the least.

The study found that those labeled “natural leaders” in their groups organically used the word “I” almost one-third less than the non-leaders.

So the leader’s speech patterns would be something like…

“Hey, you do this, and you do this, and you do this”

Meanwhile, the non-leaders would sound something like…

“I think this, or I’ll do that, or here’s what I think.”

See where this is going?

The findings suggest that leaders are outwardly focused and non-leaders are inwardly focused.

Additionally, those who constantly rely on “I” are likely less confident than those who limit their use of the word.

When you use “I” every other word, you essentially put yourself on a lower “peg” regardless of who you’re talking to.

The key takeaway here?

Leaders and those confident in themselves limit their use of the word “I” and focus their conversations on others in the form of “you.”

Meanwhile those less sure of themselves use “I” and do the opposite.

So ask yourself…

Are you a leader, or an “I” addict?

How to make sure nobody tunes you out

The results of this study apply brilliantly to the world of marketing.

Think about it…

What’s the best way to immediately cause someone to tune you out?

Start talking about yourself.

(And never stop.)

It doesn’t matter if you’re dealing with your prospects or a blind date.

One-way conversations represent a bad habit that’s hard to break (and is rarely something we do consciously).

There’s a quote from Dale Carnegie, author of the seminal How to Win Friends and Influence People, that’s gold:

“Names are the sweetest and most important sound in any language.”

Good ol’ Dale has a solid point.

You simply can’t afford to make everything about “me” and “I.”

What stake do your prospects have in your conversations or ads if their wants and needs aren’t being addressed?

Now, as marketers…

We’re constantly encouraged to tell our stories, right?

Unfortunately, many people in our space use this as an excuse to talk their prospects’ ears off (without getting to the point, which benefits the listener).

Heck, I know I’ve done this before.

For example, here are some sample hooks you might come across in our world:

  • “Here’s the one trick I used to turn my business around after years of struggling…”
  • “Today, I’m going to reveal the number one piece of marketing advice I’ve ever received…”
  • “I had my first six-figure year in 2017 (and it’s not even August yet!) Here’s how I did it…”

Not bad, right?

But they could be SO much more compelling.

These hooks reek of “Hey, look at me! I’m so cool!”

And sure, they might pique your prospects’ interest, but they lack any sort of personal connection to your audience.

Here’s the thing:

Your audience isn’t worried about your “weird” tricks and “six-figure” secrets.

They want their own.

Therefore, you need to write hooks that speak to their desires (rather than stroke your ego).

For example…

  • “Here’s a simple trick you can use to turn your business around, no matter how long you’ve been struggling…”
  • “Here’s the most important piece of marketing advice you’ll ever receive…”
  • “Want to have your first six-figure year in 2017? Well, here’s exactly what you need to know…”

And so on.

FEEL the difference?

Becoming a better communicator means finding that sweet spot between “you” and “I” when it comes time to talk to your prospects.

But how do you make sure that you don’t become “that” guy or gal that just won’t shut up?

Mastering the “I” vs. “you” ratio

Simply put, you’re going to need to make a conscious effort to tap into the power of “you.”

First and foremost, this means avoiding first person pronouns as much as you possibly can.

That doesn’t mean that you can never say “I” in your copy, but bear in mind that “you” is so much more meaningful to your readers.

Sure, if you’re recalling a personal anecdote, it’s totally fine to slip in an “I.”

That doesn’t give you an excuse to go overboard or start ranting, though.

When in doubt, strive to follow the 80/20 rule.

That is, 80% of your copy should be written in second person (“you”) and no more than 20% should be written in first-person (“I”).

If you want to double-check your copy to make sure that it’s primarily written in second-person, simply use the “Find” function (CTRL+F) on your copy to take a more critical look at your “I’s” and “me’s.”

Seriously, count ’em out.

And make sure you’re using second-person pronouns 5x more than first-person ones.

By the way, you should…

Make an effort to always write in the second person

This ensures that you make establish an immediate connection with your reader no matter what you’re saying or selling.

This is actually a trick that many of the top YouTubers use.

There’s a study out there that notes that videos that use the word “you” within the first five seconds garner 66% more views than those that don’t.

That’s an insane amount of engagement for one measly word!

Again, that’s the power of “you.”

Rather than talking at your audience, you need to start a conversation with them.

Less “I,” more “you.”

How YOU can score more prospects

By implementing these principles and leveraging the effectiveness of second-person pronouns, the task of talking to your prospects becomes significantly less daunting, because now you’re positioning yourself as a leader.

And the more leadership you exhibit, the more prospects you’ll naturally attract, and the more likely your marketing messages are to stick.

So, now you know how to better approach your prospects.

But the question remains…

How will you open the floodgates of traffic to your business?

Thankfully, you’ve already won half the battle now that you know how to effectively engage your audience.

Honestly, traffic is easy (once you know how to convert).

But if you aren’t 100% sure how to get started…

We put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop, hosted by none other than Tim Erway, our co-founder and CEO, who’s generated over 30 million dollars in online revenue (and counting).

Simply pick a time and register right here.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

 

Until next time,

Andrew Draughon
Director of Content
Elite Marketing Pro

12557_BannerAd_021716-03

10 Actions More Effective Than Wearing Company Branded Clothing

I don’t know about you but it irks me when someone slams an idea without offering constructive alternatives.

So today, after yesterday’s blog –  I Will Not Wear My Company’s Branded Clothing! And Why You Shouldn’t Either.,  I challenged myself to make a list of ten actions that are more effective than wearing your company’s branded clothing.

My list comes with this disclaimer: You can still wear your company clothing. Just don’t think that it is working to build your business. And be aware that you might be advertising for someone cross line of you.

I believe that any action other than wearing company branded clothing is likely to work better as advertising for your business.

And you need to be advertising even if you don’t have an advertising budget.

  1. Be a Product of Your Product

approval-15914_1920Your advertising budget should include purchasing of your product.

Enjoy the benefits of your unique product (I hope your product is unique. And can you explain to someone simply why your product is unique?)

Talk about the benefits you are receiving.

If you represent a health and wellness product, share how you are feeling.

If you represent a beauty product, share selfies of you feeling more beautiful and confident.

If you represent a technology product, share how your life is more productive.

  1. Be a Positive Person – Even When Negative Things Are Happening

woman-in-home-office-using-computer-smiling_StveHcpAHj.jpgThink about your Facebook Friends and their posts. Which ones are you drawn to? Is it the people who are constantly complaining? Are you drawn to people who see themselves as losers and victims?

You are drawn to the people who can post positively even when events in their lives are negative.

They may be sharing a prayer request when life throws them a difficulty. But they most likely will also share gratitude to those who offer encouragement.

Are you especially impressed by those who are grateful?

Be positive. Be grateful.

Give yourself a gratitude challenge. For thirty days post about something/someone you are grateful for.

  1. Take Responsibility – Make Those Calls

woman-indoors-using-cellular-phone_SKOX3RHo.jpgThis one falls under the category Anything Is More Effective than Wearing Branded Clothing.

For some network marketers, making calls is highly effective. For some, maybe you, it just isn’t. But it is still better than wearing branded clothing.

And there are certainly ways of making calls that are more effective than others. It takes practice to find which works best for you. It takes practice at being effective doing it.

  1. Invite to Company Event

I can say ditto to my comments from #3. Still many people have grown their business using the invite. It will work for some very well. Try it and see how it works for you.

Today, most of us can even invite people in other parts of the country, even the world, to internet events.

Don’t dismiss this action too quickly.

  1. Brand Yourself

mobile-phone-1917737_1920Create a Facebook Fan Page.

(Or similarly use Twitter or LinkedIn or Instagram or YouTube. I decided to only focus on one and chose Facebook.)

There are good ways to use Facebook and there are better ways.

And there are ways that are business busters.

Don’t be spamy!

If you want to use Facebook, do it well.

Julie Burke built her network marketing business using Facebook. She didn’t make a list or invite to home meetings. She built a 6-figure business and trained her team to use her methods.

Here is a link to a blog by Julie about building your personal brand.

  1. Love Others More Than Yourself

join-770560People won’t care how much you know until they know how much you care.

And you won’t care about others unless you love them.

Decide to love those around you and you will find that you care more about them.

Once that happens, they will open up to listening to you.

Even so, your opportunity isn’t for everyone. When you love someone and they have a plan they are passionate about, do you encourage them in it?

There are several people in my life that I strive to be all the encouragement I can be as they pursue something other than joining me and my opportunity. I do it because I love them.

  1. Be Passionate About Your Company and Products

This is an affirmation of what you hear from your company and up line ad nauseam.

Attend events.

130413_lifevantage-366 (2)Events are designed to build and sustain your passion.

Passion is a key ingredient for overcoming your fear of sharing.

Skip events at the risk of slowing down your business growth.

  1. Interact with New Contacts Every Day

0o1a5090-1644 (1).jpgThree a day.

That is a pretty constant number when I hear folks from different companies talk about what it takes to be successful.

It is true whether your contacts are to a cold market or warm market.

If you don’t want to continue to hound your family and friends, you need to build your list from the rest of the world’s population.

Here is the good news.

There are more people you don’t know than people you do know.

Go find them!

  1. Listen to Your Warm Market with a Servant Heart

beautiful hipster young women sisters friends

After you have begun to practice #6 you can put this action to use. Listen to folks to hear what they want. Be ready to support them in what they believe is best.

You can only do that when you love them.

And even then it will be hard.

I have a product that I believe will change everyone’s health.

It is hard to accept when people I love aren’t using it.

Here are a couple questions that I ask myself. Maybe they will help you.

“Do you like someone telling you what personal choices you should make?”

“Do you want someone else to make decisions for you?”

For me the answer is a huge NO!

Remember that when sharing, allow others to make their own choices.

Keep in mind that you are an educator about your company and products. You are not in control of others’ lives.

  1. Attraction Marketing

AMF_Banner_300x300

You have another internet option besides Facebook.

It enables you to target an audience which is likely to be interested in your products and/or business opportunity.

It involves a bit of a learning curve depending on how involved you choose to make it.

It makes the internet your market.

You can choose to never trouble family or friends again.

If that is something that you want to investigate, I recommend a free Ten Day Attraction Marketing Boot Camp.

Attraction Marketing isn’t for everyone.

I have been challenged by the learning curve and exhilarated by rising to the challenge.

It has enabled me to continue sharing while staying home with my mom.

But you will have to commit to learning new skills.

And those are my ten.

Do you have any additional actions to suggest? I know you have.

Email me  your ideas.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

If you find value in this blog please share with others. Thank you!

graphicstock-two-beautiful-blonde-women-talking-at-the-bar-in-the-city_HxNnzoYbeW (1).jpg

I Will Not Wear My Company’s Branded Clothing! And Why You Shouldn’t Either.

I have been with my company for 7 years and love it’s comp plan and product lines.

I have purchased and worn their clothing in the past.

But I always wondered if it was effective advertising for me and my business.

At our last event, there was plenty of “swag” to choose from. But I wasn’t tempted.

Here are three compelling reasons why I don’t and you shouldn’t wear advertising for our companies:

I am just one of many.#1 I am only one of many distributors sharing the company business opportunity and products.

When I advertise for the company – on my person or on line – I may be helping someone beside me.

I may become the endorser for another distributor’s sale; that is fine if it is their prospect. But not if it is mine.

And even though there is a great spirit of cooperation in our company, I want my prospects to sign up with me not the other distributors.

In fact, I need for my prospects to sign up with me or I will not be in business for very long.

You and I must embrace the fact that we are the advertising campaign for our companies. We are compensated based upon our effectiveness not our activity.

Your time and financial resources are limited..png#2 You have limited time and financial resources.

If you are like me, your time and financial resources are limited. So we need to be wise in how we use those resources.

Use your time to reach people. For me that means blogging, emails, Facebook posts.

For you that may mean more traditional network marketing tools like inviting to home and hotel meetings, engaging with people at networking events.

I suppose wearing a company polo shirt doesn’t take away from your time. But it does take away from some other more productive financial activity.

How many brochures could you purchase with the money you spend on your company swag? And did you brand your brochures with your name and contact information?

I was given a gift of bath salts by a distributor for one of the essential oil companies. It had the company name on it not hers. I think it was mainly a gift not a sales tool. But why not make it both?

Perhaps, the best use of your financial resources is to buy and use your product. It should be considered a business expense but check with your tax adviser about that.

That brings me to the last reason.

Be your best advertisement. (1).png#3 You should be your best advertisement for your business.

You should be using your products and talking about how you are benefiting from them.

Weight management is perfect for this. Just let your friends on Facebook know that you are starting a weight management regimen. Then report your results.

(This has a side benefit as it gives you greater incentive to stick to your weight loss plan. You have to have results to report!)

Avoid mentioning trade names of your product. As you talk about your results you will get inquiries.

Then you take the conversation to a private level. Personally contact them using Messenger or a good old fashioned phone call.

Begin the dialogue as you would any other prospect.

If you are in a travel company, post pictures of your last trip and talk about the experience.

When you get questions, take it offline with a personal conversation.

Remember that when you are posting to all your friends you keep the information brand neutral. Google is not the way you want them to learn about your company and product.

I love my company and its products.

And when I went to my last event I did wear branded clothing – that I had purchased in the past.

My point is that wearing your company clothing may work for them; but it won’t do much for your business.

I invite you to call me (720-507-8231) or email me if you want to know what company I am with.

I am an affiliate with a company that has taught me how to use the internet to build my business.

If you are interested in learning more, you can start with a free Ten Day Boot Camp. You will learn about Attraction Marketing and the company I am affiliated with.

Here is the link to the free Ten Day Boot Camp

God bless you,

Connie Suarez

720-507-8231

conniesuarez@prezzurepointz.com

 

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Julie Burke’s Three “Magic” Questions to Quickly Sift, Sort, and Qualify Your Prospects

The blog I am bringing to you is a must read or listen (a video is included.)

Almost all network marketers know that the internet is the new tool for recruiting. But there are established “best practices.”

Julie Burke is a leader in Facebook recruiting. But the 3 questions she presents here will work across all platforms. Even the phone.

Watch the video below to discover the three prospecting questions I used to grow my network marketing business to six figures and beyond—without cold calling, spamming links, doing home parties, or making a list of 100 names.

This will help you authoritatively create posture in your recruiting process while still authentically being yourself.

I get messages all the time from people just spamming their links and desperately trying to recruit me into their business…

…and you know what?

It’s annoying!

And the real kicker is when that doesn’t work, they get sad, frustrated, depressed, and quit, because “it doesn’t work” for them.

Well, I’m here to tell you…

If you’re not making a TRUE connection with somebody, then you’re probably not going to hear back from them.

Put yourself in their shoes!

If you get messages from someone who doesn’t truly care about you, because they’re just spamming all about their company and sending you links, how is that going to make you feel?

You’re probably going to think…

What the heck! Why would I reach out to them? They didn’t even spend the time to try to figure out who I am, and if they even have an appropriate solution for me.

Right?

So instead…

You want to become a solution agent instead of a human “spam bot”

To do this, you want to find the pains or problems your prospects are experiencing and want to solve.

These will help you sift, sort, and qualify your prospects, because not everyone is going to want your solution or opportunity.

And that’s okay!

So let’s dive in.

Here are the three questions you’re going to ask people, starting today…

Question #1: “Are you happy?”

It’s as simple as that.

Ask a question that’s relevant to your opportunity, such as…

  • “Are you happy with the way you’re feeling in your day-to-day life?”
  • “Are you happy with the way your body feels right now?”
  • “Do you have enough energy?”
  • “Do you feel tired?”
  • “Are you happy with your travel/insurance agent?”
  • “Are you happy with your 9:00-to-5:00 job, or would you like more freedom?”

Again, it’s as simple as that…

“Are you happy?”

If they answer “no,” indicating they are not happy…

Question #2: “Do you have a plan to change that?”

Next ask them if they have a plan to change that.

Most likely they don’t, because a lot of people are walking around like zombies, trying to figure out how to become happier, get out of debt, or how they can actually make an impact in the world, and have passion back in their life.

Quick story…

Four years ago, when I got involved in network marketing, I was passionate about health and fitness and I just wanted to help people.

I wanted to feel like I was a “part” of something.

Can you relate?

Maybe that’s why you’re with your network marketing company?

But I felt like, as a stay at home mom, I lost a part of me, having owned a franchise for eight years and going from working 60 hours a week and running several stores, to nothing.

And so I felt like I lost a piece of me; a piece of my entrepreneurial spirit.

For me it wasn’t about the money.

It wasn’t about the freedom.

It was about feeling like I was a part of something again.

Little did I know what was going to be ahead of me!

So, returning to our question…

You have to figure out, is this person happy and do they have a plan to change that.

If they answer “no,” indicating they do not have a plan…

Question #3: “Do you want to see one?”

Next ask them if they’d like to see one.

And if they say “yes,” then you’re going to send them a tool.

Don’t BE the tool; send them to a website, video, podcast—whatever your company has.

Super simple.

Then show them the plan.

If they say “no,” maybe they don’t want to see a plan because they’re overwhelmed, they can’t wrap their mind around it, their daughter is getting married in a week—whatever it is, life happens.

If they’re not ready to see the plan, do not show them the plan.

Do not pressure them.

You can always say…

“I understand that right now is not the right time. However, do you mind if I follow up with you in a couple months? Life might be different for you then. You might be looking for some extra cash flow, or you might be looking to get out of your 9:00-to-5:00. You know, I can totally respect where you’re at right now, but let me know if I can stay in contact with you. I’d love to be able to reach out to you in a couple months.”

The less you say, the better off you are.

Get really good at asking questions, it’s better to get your prospects talking.

Again, here are the three questions…

  1. “So are you happy?”
  2. “Do you have a plan to change that?”
  3. “Do you want to see one?”

Keep it simple.

Make it about them.

So there you have it!

If you found this post valuable, please share it with your team.

While you are still here, let me ask you this…

Do you need help finding prospects on social media?

Because if you’re just starting out in network marketing, or are just starting to put time into social media…

Then you might like a tool I created to help out other network marketers who need to kick start their social media efforts.

It’s called the Social Media Recruiting Frenzy, and it’s 100% free.

It includes word-for-word scripts, example posts, plus some “dos and don’ts” around Facebook, so you can instantly be more effective with your sponsoring and recruiting online.

…all without being “spammy,” without pouncing on people, and without running an infomercial on your page.

You’ll discover the exact method I used to personally sponsor 270+ reps and grow a team of 8,300 distributors, all from the comfort of my home, in just 3 years.

In fact…

These strategies create such explosive duplication, that for every person I sponsored, my team would grow by an average of 30 people in depth each time.

Ready to learn more?

Then make sure you click here and grab your free copy today!

 

Cheers to your success!

Julie Burke

700k Social Media Recruiting Frenzy!

How This Busy Mom Built a Team of Over 8200 Distributors on Social Media…

…Without Leaving Home!

 

Julie Burke

JULIE BURKE

In less than 4 years, Julie Burke leaped to the top of her network marketing company, built a huge team of 8,300 people, and made over $750,000 in commissions, overrides, and bonuses – all without putting together a “warm market list,” making a single cold call, or struggling for a single day to make a profit in her business!

Is Your Message Too Complicated?

The product I represent requires that a story be told.

That is why it didn’t do well on retail shelves.

But the story must be simple. Many of us in my company, yours truly included, used complicated science. It didn’t always work. A simpler message was needed.

Andrew Draughon explains why less is more when conveying the message of your product or company.

The Persuasion Equation that Makes Your Message Stick

If you want to persuade your audience, you need to start thinking like a pop star.

Hear me out.

Ever get a song stuck in your head for hours on end?

“Ugh, I hate this song,” you might mutter.

But then you find yourself tapping your foot and humming the chorus for the rest of the day (often against your will).

What gives?

Don’t worry: I’m not going to judge you for jammin’ out to the Bieb or Tay Tay.

There’s no shame here.

After all…

Pop stars pay big bucks to make sure their six-second hooks stay stuck

In fact, ghost songwriters make millions to ensure their “ear worms” get lodged DEEP in the recesses of your brain.

Sure, the stuff you hear on the radio isn’t exactly Shakespeare…

But that doesn’t stop the infectious melodies from sticking around in your psyche for literally decades on end.

And while we often lament the shallow lyrical content of pop music, the reason why simple songs are so darn popular is a brilliant lesson in marketing.

So, want to know the secret of pop music?

Want to figure out how to have the same stuck-in-your-head effect on your leads and prospects, so that they’ll tune into your marketing messages (and won’t be able to tune out)?

Well, then perhaps it’s time that you learned a thing or two about “cognitive fluency.”

The power of “poppy copy”

Now, the concept of cognitive fluency is pretty straightforward.

Here’s the gist of it:

If something is SIMPLE, it’s more likely believed to be true.

In other words, something that rolls off the tongue or rhymes is typically more relatable, easier to remember, and more agreeable to your audience.

Sounds weird, right?

Let’s do a bit of wordplay to illustrate.

If you heard someone state as fact that “woes unite enemies” or “life is mostly struggle,” you’re likely to disagree.

Heck, you might even think they’re a jerk for suggesting such things.

On the flip side, if instead they said something like…

Woes unite foes

Or…

“Life is mostly strife”

You’re not only more inclined to agree, but you also might deem these poetic observations of the human condition.

That’s cognitive fluency in action.

And something as simple as a rhyme can make anything (including your marketing messages) come across SO much smoother.

And the keyword here is SIMPLE.

Marketers often want to try to reinvent the wheel, crafting needlessly complicated claims for the sake of sounding “smart.”

Yet think about how the most iconic pieces of marketing, from the Nike swoosh to the McDonald’s jingle, are stupidly simple.

It’s reminiscent of that hilarious scene in Super Size Me where the director can’t find anyone who can recite the “Pledge of Allegiance” from memory, but everyone seems to know the Big Mac jingle from the ’70s without missing a beat.

So when in doubt, keep it simple.

To bring this back to music, The Beatles are a prime example of cognitive fluency.

Now, before you kill me for lumping The Beatles in with today’s pop fodder, think about how universally recognized and adored song lyrics are so smooth and straightforward.

1965’s “Yesterday” is a great instance of cognitive fluency…

“Yesterday
All my troubles seemed so far away
Now it seems as though they’re here to stay
Oh I believe in yesterday”

Great tune, but the lyrics themselves aren’t much to sniff at.

At a glance, they look like something straight out of a rhyming dictionary.

But so what?

Everyone knows the song.

It’s often heralded as the most-covered tune of all time and has resulted in well over $25 million in royalty payments, making it one of the most profitable songs of all time.

The craziest thing about the song, though?

Paul McCartney wrote it in a matter of minutes.

How does this music trivia lesson relate to marketing?

Marketers like you and me need to make our messages as easy to comprehend as possible.

There’s a great quote from Daniel Kahneman about this:

“The easier it is to comprehend, the more likely it is that your readers will find it to be true.”

So, how do you make it happen?

Mind your score to make your copy soar

As I said earlier, many people make the mistake of trying to be the smartest person in the room.

And just because you can stuff your copy with big words and jargon doesn’t mean that you should.

Overwhelming your readers with lengthy messages and endless walls of text is only going to turn them off.

The best copy is punchy.

It’s succinct.

It doesn’t mince words.

And for the love of the Almighty, it’s not presented as a giant block of text.

If you think that your own emails or blog posts feel a bit too stuffy, fear not.

There’s a system out there known as the Flesch-Kincaid readability test (that’s built into Microsoft Word) that effectively “scores” your copy on your behalf.

Although this score isn’t the be-all, end-all of your copy, it’s incredibly helpful for picking out…

  • Needless jargon or empty words
  • Complex or run-on sentences
  • Clunky paragraphs

As a rule of thumb, the grade level of your copy should under 7 or 8.

(This post is at grade 5, FYI.)

This ensures that you aren’t potentially going over the heads of your audience.

When in doubt, it pays to play safe with your copy versus trying to be a show-off.

The point of editing your copy to make it smoother and more fluent isn’t to dumb your writing down.

Not by a long shot.

The more complicated your copy, the more chances there are for your audience to tune out.

Ask yourself: do your readers really have time to stop and look up words or figure out what you mean?

Do they have the patience to sift through paragraph after paragraph of fluff?

The answer is no.

So put that thesaurus down!

Make your copy more conversational.

Trust me: this rings true for all marketers, regardless of your audience.

Keep it simple.

It may seem like a cliche at this point, but the less work you create for your readers, the better.

It’s all about breaking down barriers between you and your audience, effectively making your copy more accessible.

Don’t forget the name game

By the way, the benefits of cognitive fluency don’t stop with your copy.

Beyond your emails and blog posts, you should keep cognitive fluency in mind when thinking about your business and products.

Here’s some more food for thought: people tend to remember companies with names that are easy to pronounce.

Google.

Say it out loud. Seriously.

Google.

Rolls off the tongue, right?

That’s why single and two-syllable company names are so popular.

Twitter. Facebook. Intel. The list goes on.

Additionally, there was a study back in 2012 that discovered cognitive fluency plays a role in the stock market.

The study found that companies with less-complicated names and ticker symbols outperformed those with wordy, seemingly foreign names.

The takeaway here?

If something’s a mouthful, people are naturally going to be resistant to it.

Even if they don’t realize it.

After all, we drive cars not automobiles, right?

When it comes time to name a product or project, keep simplicity in the back of your mind.

It may be tempting to think of something new or off the wall.

That said, is your seemingly brilliant idea really worth potentially confusing your audience?

In fact, “Elite Marketing Pro” is a shining example of how…

Being blunt packs a punch!

We’re elite. We’re marketers. We’ll turn you into a pro.

Get it?

People want what’s familiar to them.

Simple words and phrases.

Stories and copy they can make connections to.

Same with their products and services.

At the end of the day, that’s what cognitive fluency is all about.

Is your message among the best? Let’s put it to the test…

Leveraging cognitive fluency is one of the most fundamental ways to make your message stick in the heads of your prospects.

It might seem like a simple touch.

But when you master the art of straightforward communication, people are more than willing to lend you their ears.

And marketers who take advantage of such sing-song copy are way ahead of the game.

So, now you know how to more effectively communicate with your prospects.

But the question remains…

How will you open the floodgates of traffic to your business?

Thankfully, you’ve already won half the battle now that you know how to keep your audience’s attention.

Honestly, traffic is easy (it’s making them stick around that’s tough).

But if you aren’t 100% sure how to get started…

We put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop, hosted by none other than Tim Erway, our co-founder and CEO, who’s generated over 30 million dollars in online revenue (and counting).

Simply pick a time and register right here.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

 

Until next time,

Andrew Draughon
Director of Content
Elite Marketing Pro

 

Compassionate Listening Secrets for Effective Recruiting – Free Webinar

The free webinar starts at 6 p.m. Mountain Time on Thursday, July 20, 2017.

Click on this zoom.us link to join free webinar.

I plan to open the zoom meeting at 5:30 p.m. Mountain Time on Thursday, July 20, 2017.

You are welcome to sign on early and get acquainted.

You won’t be able to join the meeting until I have opened it.

Here’s what you can expect from Compassionate Listening Secrets for Effective Recruiting

Discover

  • The key to building a relationship with your cold market

  • How to use “inane questions” to engage your warm market or cold market

  • Proven listening skills that are effective offline and online

There will be a recording. Once that is available, I will post a link here.

 

Five Qualifying Questions from World-Class Closers That Will Instantly Help You Make More Sales

A successful network marketing business is predicated upon building a solid team of “a-players” who will produce and duplicate.

So, needless to say, it’s super important to prospect the right people.

Yet this is where just about everyone goes wrong.

You see, most network marketers are so desperate for a quick buck they’ll recruit just about anyone who can fog a mirror.

And hey, it’s easy to let excitement cloud your better judgement.

But, spoiler alert: you can easily waste days, months, and even years trying to motivate the halfhearted slowpokes and lazybones who’ll do nothing but waste your time and energy.

In contrast, recruiting a top flight prospect who actually makes sales, builds your organization, and doesn’t require constant hand-holding, is like investing in a blue-chip stock—

They are prized assets that will only increase in value over time.

So, how do you qualify your prospects?

And ensure you’re only focusing your attention on the cream of the crop?

Well, it all comes down to understanding the psychology of prospecting and knowing the right questions to ask your prospects.

With an effective qualification process, you can easily figure out which prospects are worth your time, and which are best left to their own devices.

Best of all, it can help you handpick the exact kind of team you want while skipping over anyone who simply wouldn’t be a great fit.

Now, most world-class closers have a “signature” qualifier they consider particularly effective…

And that’s precisely what we’re about to explore through discussing the logic and purpose behind five of the best prospecting “one-liners” from the world’s most recognized sales and persuasion authorities.

Ready? My guest blogger Andrew Draughon, Director of Content, Elite Marketing Pro highlights five approaches. Can you afford to skip this article?

Alright, let’s go!

Starting with a ‘sneaky’ question from Chris Voss…

Chris Voss is an ex-FBI hostage negotiator.

Think about that: this means asking the right questions, in the right way, at the right time, while the person on the other end of the line very likely has a gun pointed to someone’s head.

Pretty intense, huh?

Fortunately, Voss is pretty darn good at asking questions—which is how he makes a living as a sales and negotiation consultant these days.

Chris’s forte was asking non-threatening questions the other person couldn’t help but feel compelled to say “yes” to.

This was a key skill, because just one wrong word could make a criminal jumpy (and leave someone dead).

So how did Chris get people to say, “yes?”

Well, usually by asking them “no”-oriented questions like, “is now a bad time to talk?”

Now, this might seem odd.

Maybe a little awkward?

Well, yes…and no.

The thing is…

People HATE committing to things!

Especially if it’s something serious (…you know, like agreeing to be part of someone’s network marketing organization).

As a result, they look for excuses to say “no” as quickly as possible.

They don’t want to get hooked into your spiel, as a matter of habit.

So what you do by asking a “no”-oriented question is remove all the pressure, giving the other person a chance to walk away—and disarming their instinctive desire to say “no.”

You essentially take advantage of the natural human desire to disagree by using simple reverse psychology.

The result is a question that’s non-threatening easy to agree with.

Any “no”-oriented question works in this capacity.

(“Is it a bad idea if…?”)

Which is cool, because this allows you to combine them with other question types, like this gem from Brian Tracy…

“…what would you change?”

A world-class network marketer doesn’t have to magically imagine exactly what their clients and prospects want.

Instead, they ASK the right questions and get all the information they need directly from the source.

Makes sense, right?

Brian Tracy’s way to do this is with the question, “If you could create the ideal situation, what would you change?”

This open-ended question works on two levels:

  • First, it creates a hypothetical situation in which the potential prospect can imagine anything they want, which allows you to focus on helping them achieve this ideal future.
  • Second, these questions identify what is working and what isn’t working, creating a link between an imaginary perfect future and the reality they have now.

It’s a crafty “trick” that engages the prospect using their imagination, while keeping them grounded—giving you all the information you need about what really matters.

We recommend using this question verbatim, because there’s nothing you can really add to improve upon it.

Next, consider this great line…

“…might influence the decision?”

This is an oldie but a goody, and a favorite of Grant Cardone.

This is recommended as a prospecting tool for one important reason…

A major demotivating factor for your team members will unfortunately be discouragement from those around them.

Many members of the public have heard stories of dishonest, unethical, and outright scammy business opportunities and in their eyes, your company is lumped in the same boat.

Understanding this reality can help you counter this objection and also provide your prospects the confidence they need to legitimize your business or opportunity in the eyes of others.

In other words, thinking through this question helps you “bulletproof” your prospects and customers from negative thinking and influences—even when you’re not around.

Of course, it’s also important to know what irritates your prospect—

And that’s what this next question from our friend Lisa Grossman achieves.

“…what you’re currently doing?”

Lisa Grossman is an MLM legend who we’ve featured here on our blog and at our events before—and we love her signature prospecting question.

This is similar to Brian Tracy’s, “What would you change?” question (#2), but with one key distinction…

Barely anyone is 100% happy with what they’re doing.

Everyone’s got something or other that they like to complain about.

As a result, this question is almost guaranteed to engage your prospect emotionally, while allowing you to gather key information about their fears and dreams.

It’s also a great way to build rapport by showing a real interest in the other person; always a good thing.

Finally, we’ve got this en vogue line from Jordan Belfort:

Belfort, as I’m sure you’re well aware, is the “Wolf of Wall Street.”

Now, he may have made his biggest mark selling shady deals, but you can’t deny his knack for prospecting—and you also can’t deny that the man knows how to pick the right people and turn them into cold-calling rock stars.

This one’s a bit different from the rest, because…

His go-to question—the one featured at the end of the film—isn’t really a question at all.

It’s a trick.

You see, it’s the person asking the questions who controls the conversation, so the “answer” is to ask a question in response.

And a solid answer is based on the reply Zig Ziglar gave to Johnny Carson many years ago…

Reframing by saying something like…

“How long have you been in the market for a pen?”

Or…

“How much would you pay for this pen?”

Now, the real insight you’d glean by asking this question is through paying attention to how your prospect responds.

Do they panic, scramble at a loss for words, or go overboard trying to impress you?

All are normal (yet telling) for someone put on the spot, because most people will get this question completely wrong the first time.

And that’s okay.

What really matters is what they do next.

Are they hungry to learn, coachable, and excited to receive a critique so they can “get it right” the next time around?

Or do they have a bad attitude about being “tricked” or looking “foolish?”

Watch out for unhealthy egos—as those are the folks you don’t want on your team and shouldn’t be prospecting.

At this point, give yourself a pat on the back!

You learned a lot about prospecting today, which will help you dive deeper into your prospect’s world and get them to open up and make a meaningful connection.

After all…

Network marketing is all about…networking!

These questions will help you guarantee only the finest and most committed join your organization.

However, if you’d like a few more tips about recruiting successfully, and specifically how to do so using Facebook (and sites like LinkedIn)…

Then I’d like to invite you to check out a step-by-step social media playbook written by my friend Julie Burke.

Julie’s a multiple six-figure earner in network marketing, who personally sponsored over 270 reps and grew a team of 8,300 distributors, all from the comfort of her home, in just 3 years.

DOWNLOAD Julie’s “Social Media Recruiting Frenzy” guide absolutely FREE!

A master recruiter, Julie has tested different posts over the past four years and has “dialed in” on what works and what doesn’t work on Facebook.

So if you want to be instantly more effective at recruiting and sponsoring online…

Click the link below to get immediate access her exact scripts, example posts, and critical “dos and don’ts” on Facebook that will help YOU prospect like the masters of the craft.

Download Julie’s free guide right here to learn how to take your prospecting to the next level.

 

700k Social Media Recruiting Frenzy!

How This Busy Mom Built a Team of Over 8200 Distributors on Social Media…

…Without Leaving Home!