The Four Required Steps to Become a Top Earner in Network Marketing

I am working hard to finish my series Five Listening Skills for More Effective Recruiting. Soon you will have available to share with your team five skills to take you from the beginning of a cold or warm call to making a Confident Close.

I am grateful to Kate McShea for sharing highly insightful steps for you today. She is not going to candy coat the truth. If you want success you need to read this blog post.

Kate McSheaKate’s a previous Second Grade Teacher turned entrepreneur. After leaving her teaching career and failing in her business for her first 12 months, Kate and her husband Andrew went from sitting front row at the No Excuses Summit in 2013 to generating a 6 figure income in less than 12 months and being asked to speak on stage the following year. Kate is now a sought-after speaker and trainer on the topic of online lead generation, video marketing, and closing autopilot sales.

The Four Required Steps to Become a Top Earner in Network Marketing

It’s time for a reality check because there’s a “virus” that commonly infects entrepreneurs, and especially likes to take up residence in the fertile brains of struggling network marketers.

So to help you clear your mind, I’m going to show you how you can inoculate yourself and begin your journey to earn a spot amongst the top earners in the network marketing industry.

I know this might sound a little weird, but if you act on what I’m going to share with you today, you will see some very drastic and positive changes in your business (and bank account), almost immediately.

Here’s the reality—the truth—based on my experience, okay?

I can only share my experience; I can’t speak for others.

There’s something I learned quickly when I started building my business online, and that’s how this business needed to become a lifelong journey for me.

Let me explain…

If you are here for the long-haul, you need to treat your business like a profession (and not just a hobby).

Now, I want you to be really honest with yourself, and really own up to it, if you have been “infected by the virus”…

You gotta be willing to do a self-assessment and see if you’ve fallen victim.

Can you do that?

Ready?

So what is this “virus,” then?

It is the expectation that…

  • When you join a company…
  • When you start marketing a specific way…
  • When you start executing on something that was recommended to you by your mentor or by a coach…

…success should just happen.

In other words, it’s an “employee mindset” of…

“Just tell me what I need to do!”

“…and then, if I do it, I should automatically make money, without having to learn any special skills, right?”

Well, that is not the case at all!

You need to manage your expectations.

Otherwise, just like the flu or a cold; the symptoms will continue to get worse and worse.

You might start saying:

“Well, I expect that I should be here, and I’m not, yet so this isn’t working.”

Or…

“They told me to do this, and it’s not working the way I expect it to, so it doesn’t work, or it works for other people, but it doesn’t work for me.”

Can you relate?

Have you said any of those things before?

Remember, you promised to own-up to it, it’s the only way you can start changing for the better!

Perhaps you can relate to this instead:

So, there’s the expectation that 30 days into doing Facebook marketing or prospecting, that you should be getting the results like someone who has honed their craft for years of tireless, sleepless nights.

Have you thought that way?

Or even having the expectation that you should have lots of success after even a few months of implementing a particular strategy.

But in reality, that’s not necessarily the case.

We all pay a different price

You can’t expect to get the same results as someone that has prioritized their business for the past year, sometimes even before family, or vacations, buying new furniture, or whatever it is, right?Let me give you an example.

Think of a neurosurgeon and a number of years, study, and skills that took them to hone their craft, that is at least 15 years of money, hard work, and sacrifice!

If you think about it, wouldn’t you truly respect them and trust in their skill sets?

Of course, you would!

By the same token…

You should respect the people that have come before you and have taken the time to actually learn the skills of our profession.

The reason I say it’s an elite few who earn their place at the top is that they have a way of not paying attention to those negative thoughts that are going through their mind.

As a matter of fact, they get on with learning and implementing the skills they need to become successful, in spite of those thoughts or feelings.

So, what is one way you could start doing that?

Well, having a robust and positive mindset is a very powerful skill in and of itself to master.

“Overnight success” is a very interesting phrase to me, because overnight success meant (for me) working 8-10 hours a day for 12 to18 months.

For us, it also meant hours of studying, implementing, executing and trusting in what we were learning from our mentors.

Not to mention, the years before we started seeing some success, before Elite Marketing Pro, where nothing was working out.

So, you probably know by now…

“Overnight” success is never truly overnight

So how did we become successful?Like one of my mentors, Ferny said:

“Don’t put an expiration date on your success!”

If someone were to ask me, how long do you expect that this is going to take?

I would have said…

“I don’t care.”

As a matter of fact, I would have said:

“Whatever it takes in order for me to achieve what I want to achieve in this profession, and be and grow into who I know I can be inside of this profession.”

Moreover, another thing you need to do to become successful, and I challenge you to do, is change your words.

If you are using words right now like:

“I’m overwhelmed!”

Or…

“I’m generating prospects, but I’m not making sales or recruiting anyone and I’m frustrated”

You need to stop yourself and change your thinking.

To succeed and earn your space at the top, you have to change the way you’re speaking and change the way that you’re viewing your business.

When you are just starting out, you’re wise to remember there’s always a learning curve, and that others who have come before you, who have more knowledge and have mastered their craft.

There are always other successful people you can learn from.

You need to become an intentional apprentice, in order to acquire the knowledge, and network marketing skills that are necessary to hone your craft.

As well as, continue to reinvest in yourself, because there’s always a new level that you can excel and surpass every single year.

Remember…

There is always room for growth!

In order to get there the tippy-top is, and earn your spot with the elite in your business and become ultra successful, you need to make some sacrifices.

And those sacrifices, such as working for no pay (or even you paid to work) in order for you to learn a particular skill, may seem like a setback or like they’re slowing you down.

But, they are necessary for you to become a master of your craft.

The skill sets you are learning and your mentors are teaching you, are worth the sacrifices you are making.

They will pay in the long run, even if it doesn’t seem like it is the most direct route for you to take.

Therefore, it is important to come from the mindset that you’re going to do whatever is possible to soak up the wisdom of others that have taken the time to hone their craft.

In order to build a lifetime’s worth of knowledge, which you can pass down to others.

You have two paths to choose between right now…

  1. The path of acquiring the virus of setting expectations that, frankly, are not realistic and not respecting what it took for other people before you to acquire the knowledge to be as successful, or…
  2. Making the choice to be an intentional apprentice to master a craft and learn from the best, as well as, understanding that if you master that craft and make the choice to study under the top, it will pay long-term.

Additionally, it will also create impact long-term, and this is what’s necessary in order to be truly called a professional in this space and earn your spot at the top.

Notice…

I didn’t say get your spot, but EARN it!

Earn your way to the top by being someone who has truly created an impact in this industry.

How could you start earning that spot at the top?

  • First, you need to be aware that it will take time, and set realistic expectations.
  • Second, you need to respect the fact that others have taken a long time and sacrifice to hone the skills you want to master.

One of the main things that I can tell you that changed every thing for us was getting mentorship.

A sign that someone is on their way to earning their space in the elite few, is what my mentor Ferny Ceballos told us, and what he’s told everyone else that’s at that level where they’re rising up is:

“If you only do what I tell you do, you will not be successful.”

Write it down, put it on a post it on your wall and like tattoo it on your body!

Just kidding, but do write it down!

Listen, the ones who earn their space at the top, they earn their space because first, they do what is recommended, they trust their mentors…

And instead of only doing what they are told, they accelerate past it.

How?

Well, by testing and trying out other things in order to enhance the recommendations and then going back looking for feedback.

How should you look for feedback?

Well, if you look for feedback like this:

“I’m overwhelmed, I’m stuck. This is so hard, I’m really struggling, and I just can’t understand why I can’t figure it out.”

If you do that, you can forget about it.

Why?

Well, the above is mainly complaining and not really looking or asking for feedback.

You want someone to feel bad for you and rescue you.

But, if you want to become a success story like so many who came before you, here’s the way that you should look for feedback:

  • Here’s what I did…
  • Here is what you recommended, here are my results…
  • Here are the things that didn’t necessarily work this time…
  • Here’s why I think I got these results & what I can do better…
  • And here’s what I’m looking for feedback on…

Do you see the difference in that between this and the “I’m overwhelmed, etc., etc.” stuff?

I know you do.

Those words “overwhelmed,” “being stuck,” and “frustrated” need to be cut out of your vocabulary.

Instead, act from a space of respect, willingness to learn, and to put into action what is recommended to you.

In addition to going that extra mile.

There is a shift in the mindset of what happens when you act from that space and when you take action from that space and when you build a business from that space.

I promise you it is worth it.

I appreciate every single one of you who has read this far or watched the entire video above.

Your willingness to read this demonstrates courage

And a HUGE step in your business!

I massive gratitude for Tim Erway, Matt Crystal, Ferny Ceballos, and the entire Elite Marketing Pro team.

Not to mention, what they do for you, you guys have no idea truly what goes on behind the scenes in order to help you guys get the best education that you can possibly have.

So if you haven’t already, click here to grab Elite Marketing Pro’s free online recruiting Bootcamp to learn how to recruit people into your business without bugging friends, family, or strangers (and become part of this amazing training community).

My husband and I joined EMP a few years ago, as a consequence, it was a game-changer for us, and our numbers don’t lie, having earned multiple 7-figures in our home business.

So, make sure that today you make the choice to be an intentional apprentice and know that however long it takes, you are on the right path.

Also…

Don’t put a deadline or an expiration date on your success!

Okay?

I know you’ve got it.

I know you’ve got what it takes because you’re watching this video and/or read this post and nothing would make me happier than to see all of you rise up.

As well as to see us rise up together as a community and really truly help all of us become successful because there is more than enough wealth for everyone.

There’s more than enough people out there that we need to help and need to impact.

So if you’re ready to get started…

Click here to access the 10-day recruiting Bootcamp.

With that being said, I love you and I will see you soon!

Kate McShea

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

How to Guarantee Your Success in Network Marketing and Recruit with a Push of a Button in 5 Simple Steps

I have been a student of Ferny Ceballos for over a year now. I love being able to share with you what I have learned. Here is a great blog by Ferny. Enjoy.

It was at a nuts n’ bolts training meeting held by a successful distributor in my upline, a wealthy physician with his own private practice, who’d also made over 2 million dollars in network marketing.

He obviously knew what it took to create success in life, or so I thought.

But when I got to his house, a big house in a nice neighborhood, and sat through his training session, I was extremely disappointed.

Basically, for an hour I sat in his living room as he drew on a whiteboard, and listened to him give a big spiel that was mostly “fluff.”

Worst of all, he didn’t teach us anything which remotely resembled a strategy or skill set I could use.

Instead, he kept saying…

This business, it’s not selling, it’s sharing.

You’re simply ‘sharing’ the business with people.

You don’t need to sell; you just need to share these meetings with more people.

This didn’t make sense to me because he was basically saying that network marketing is a game of chance and didn’t require any skills.

Think about it…

As a physician, he didn’t get “lucky” in his practice. He didn’t get lucky when he graduated from med school and got licensed in the state of California to practice medicine.

No, he worked really hard, and he learned processes and skills for everything he did, which is how he became a doctor, and eventually became an entrepreneur by opening up his own practice.

That wasn’t easy.

As an engineer, I knew that people in my profession certainly didn’t become successful by luck.

No matter what profession you’re in, I’m sure you’ll agree that…

People Become Successful by Learning Skills and Getting Good at Them!

23223_BlogBanner_061816-03

Luck has very little to do with it.Even though I didn’t know much about network marketing back then, I knew his path couldn’t have been easy…and his success definitely wasn’t random.

After that presentation, I craved for somebody to show me a specific process that would help me build my business in a way that made sense.

I wanted the network marketing success this particular doctor had and I wanted to know step-by-step, how he did it.

My frustration with the lack of answers is what led me to eventually go online and find network marketing mentors who used the Internet to build large teams, using a set of strategies, which they called “attraction marketing.

Along with giving me strategies, attraction marketing solved the #1 problem in my network marketing business—a lack of fresh and new prospects for my business.

And I was able to find them, in a predictable way, without bugging friends and family OR cold prospecting strangers on the streets.

But more importantly, from my mentors, I learned that success in network marketing (or any business) isn’t about luck, or chance, or any roll of the dice.

It’s strategic, skill based and can be done in a predictable way—i.e. it’s about doing the right things in the right sequence, to achieve a specific result.

Now, what I want to share with you in this article are…

5 Proven Strategic Steps I Used to Guarantee My Success…

…and can help you guarantee yours!

Essentially, these 5 things, when done in the right order, can literally create “push button” money — which offers you the ability to recruit network marketers with a few strokes of the keyboard on your computer.

Now, I know that sounds a bit “hypey,” but let me prove what I’m saying to you…

Just like any profession, in network marketing, you need to learn specific skills. And you need to treat what you are learning with the exact same seriousness that a doctor or engineer treats the skills of their trade.

Here’s what you need first…

Step 1: Find or Develop a Strategy

23223_BlogBanner_061816-07

A strategy is essentially a series of specific steps that enable you to achieve a specific goal.

I say specific in the sense that you can draw the steps on a piece of paper or a whiteboard and map out how you’re going to achieve your goal.

Now, if you’re not being taught any semblance of a short or long-term strategy by your upline or company, you need to run away and go somewhere else!

Seriously, I’m not kidding!

Because you have 2 choices: you can either:

  1. Develop the strategy yourself, which is going to take a lot of money, time & trial and error, or
  2. You can find people who have already figured out exactly how to be successful in network marketing and model their strategy.

Now, personally, I tried to reinvent the wheel and it cost me over $150,000 is wasted money and got me $60k in credit card debt.

It is much better to follow a proven process from an already-successful networker who’s making money and doing it in a way that resonates with you. For me, the strategy, which worked best for me included using online recruiting methods, which fit with my introverted personality.

In summary: find a mentor or company that gives you a concrete strategy for recruiting your first person, making your first sale, and eventually reaching your long-term goals ─especially if you want to recruit network marketers into your business.

If somebody hasn’t provided that, for you, in whatever team or organization you’re in, then you either need to find a mentor that is willing to teach you a clear strategy or you can give online recruiting a try by clicking here to learn more.

Step 2: The Strategy MUST Be Simple & Repeatable

23223_BlogBanner_061816-08

This step is the key to duplication in network marketing…

You want to teach your strategy to your downline so they can go out, succeed, and make you some money in the process and the process should be simple, but not necessarily easy.

Now, recall that the doctor I mentioned before told us, “it’s not selling, it’s sharing.”

Even though I was new, I thought it sounded simplistic, moronic, and inauthentic.

After all, I was “sold” (influenced) into signing up for this business, so why was he telling us that we didn’t need to learn to do the same

Looking back, I know why.

  • Issue 1: The doctor assumed we were dumb, or weak, so he made the process of building the business sound easy because he didn’t want to scare us away by telling us the truth. (i.e. that we had to learn some tangible skills.)
  • Issue 2: He was not doing what he preached. He approached his business in one way (skill based) while telling us to do something entirely different. This meant we couldn’t duplicate, even if we wanted to because catering to weakness doesn’t duplicate.

As a leader in my company today, I use every single process and tactic I teach to my students and organization.

I give my team the exact same tools I use, and I’m constantly testing, refining, and improving my methods. And if anything changes, I let them know.

That’s my responsibility as a leader.

Besides, developing strategies isn’t the team’s responsibility; it’s the leader’s.

23223_BlogBanner_061816-05

I’m not saying that a strategy or tactic has to be a “touchdown” the first time it’s used by a new rep. It just has to deliver results that can be quantified, assessed and be improved on over time.It is very likely that your first time implementing a strategy won’t go well and you have to be ok with that, as long as you are committed to improving and learning.

Tim Sales, was the first OFFLINE network marketer I ever learned from that actually taught me an effective process for building offline, without the internet.

Mind you, this was long after I had already started online, so a lot of what Tim taught on cold calling or cold market recruiting, wasn’t relevant to me personally, but I understood why it worked for his team.

Tim teaches with the assumption that you are willing to actually do the work, learn skills and are strong enough to persevere, the same way I do.

Here at Elite Marketing Pro, we’ve solved the biggest problem in network marketing, which was finding new prospects to talk to every single day, who are actually interested in talking to you about network marketing. But you still need to have effective conversations to bring your prospects into your business.

In summary: The business building strategy must be repeatable & quantifiable so, anyone may perform them, see results and improve over time.

Do. Get Result. Correct. Repeat…

Step 3: Gain Experience

23223_BlogBanner_061816-09

When you treat the strategy you’re learning as seriously as you would the skills you’d learn in any other profession, you gain experience.

And with that experience comes an understanding of nuance, meaning you start learning things that you just can’t learn in a course or in an audio book or training.

Here’s the truth of the matter: if you’re thinking, “I want to make some money now, now, now, now,” I can tell you right now you’re setting yourself up for failure.

I don’t mean to be harsh, but “get-rick-quick schemes” are just that: schemes.

They don’t create sustainable, predictable success because the success is not based on the development of skills.

Unless you treat network marketing as a profession, you won’t succeed.

You’ll also aggravate your leaders because personally, I worked VERY hard to develop and learn the strategies I teach. I feel disrespected when people think I can teach them a trick for making 6-figures or 7-figures overnight.

It may seem like a trick, because I’m good at what I do & make it look easy, but it does require practice and time so that eventually it does become easy. (More on this in step #5.)

(Even then, if it takes you 3-6 months to be effective, that’s better than 40+ years at a job you hate!)

So if you’re serious about this whole network marketing thing and you want to be a leader yourself, you’ve got to be committed, gain experience, an appreciation for nuance and develop DEPTH of understanding, which is impossible to attain in any other way.

This is important because it will help you develop strategies that fit your individual goals and personality.

Sure, fundamentally, everyone building offline or online has the same basic foundation.

However, we all have different approaches, styles, and tactics, because, over time, we all come to occupy a slightly different space in this business.

As you implement a strategy, you learn to customize it for your strengths & weaknesses and it becomes your own.

In summary: you gain experience through repetition and you get a depth of understanding, and eventually, you start modifying tactics and processes so that your strategies fit you, your team, your company, your product, etc.

Step 4: Pay it Forward

23223_BlogBanner_061816-10-2

Once you have a strategy, a depth of understanding, and nuance from following steps 1-3, you’ll likely have achieved success in your business and now you’re in a position to teach what you know through video, Facebook Live, blogging, e-mails, and so on.

By creating a community and communicating with people every single day you’ll “pay it forward,” and not just for your downline, but to the industry at large.

This will do 2 things for you…

  1. People will notice that you’re giving value and other people are benefiting, and your following will grow. This is how we grew our community here at Elite Marketing Pro, by the way.
  2. As you build your fan base, you will create your own personal brand and become a leader, who transcends any one company or product. This is key to the final step: “push button” income.

In summary: Once you “pay it forward” and develop a following by putting out great value that helps others, you will have a following of people that want to learn more and more from you.

That’s how you create an empire: a loyal community that loves you, and knows you will lead them to good fortune.

Step 5: Become a Force

23223_BlogBanner_061816-11

This is where you get the ability to sell and recruit network marketers en masse.

What I do mean ‘en masse’? That means recruiting a lot of people or selling a product to a lot of people, with the push of a button.

That push of a button can be clicking “send” on an email, clicking “start” a webinar, clicking “publish” on a blog post, whatever medium you choose.

Heck, you can even “voice” your call to action on Facebook Live or Periscope and people will go buy your new course or fill out the form to sign up for your opportunity.

Why?

Because they trust you and your community, gives you credibility.

Because you paid it forward and have skills you developed that others would like to learn.

A lot of networkers miss #4 and #5. They miss the part about building a community beyond their network marketing organization.

So if anything goes wrong with their company or their team, they’re stuck. They don’t have a “plan B.”

You want to be in a position where you’re not dependent on anyone but yourself and your own brand, regardless of how awesome your company is.

That’s why step #4, building a community, is so important. It allows you to do step #5 which is becoming a force that no one can stop and you’re able to recruit network marketers en masse, at will.

Now what I just shared with you was a 5-step strategy for LEARNING and developing skills.

This strategy should be something you can apply, regardless of whether you choose to build online or offline.

However, if you’d like to learn the online business building strategies I use today to generate 400-500 red hot prospects per day, 30-50 new customers per day and 80-100 business builders per month, click here and I’ll gladly give you my Free Online Recruiting Course so you may begin that journey.

Regardless of how you choose to build, to guarantee your success:

  • Step #1 is to find a strategy that is proven to work.
  • Step #2 is to make sure that strategy is skill based & repeatable so you can DO. RESULT. CORRECT. REPEAT.
  • Step #3 is gain experience through repetition so you have an understanding of depth and nuance.
  • Step #4 is to pay it forward so you build a community around yourself.
  • Step #5 is to become a force, recruit network marketers en masse, and create “push button money”…

… and live happily ever after. ‘Til next time!

 

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

 

Nine Proven Strategies to Build Your Business Online

Five years ago, it was easy to gain trust on the Internet.

It was a different world and you were still biting the bullet and calling family and friends to build your business.

The Internet makes it possible to leave your warm market happy and oblivious to your business if that is what they want.

But if you use the same net work marketing tactics on the Internet then you will have pretty much the same results. There will be a huge disconnect and you might as well go find a mind numbing J.O.B.

So when doing business online today…you need to listen to the experts who have already mastered Internet marketing. And that probably isn’t your upline.

Face it – old school network marketers switching to the Internet have to go back to square one.

So I am shariMatt Baranng a blog from Matt Baran. Matt Baran is the in house traffic specialist for Elite Marketing Pro. Matt teaches other home business owners how to drive traffic, get leads and convert sales. His passion is finding underground loopholes to create massive amounts of dirt cheap traffic and leads.

Before I turn it over to Matt I recognize that he may talk about some Internet strategies that are outside of your interest or experience level. Don’t let that keep you from reading this and adopting one or two of Matt’s strategies. I am available to discuss what would work for you. Call me 720-507-8231 or email me. I personally respond within a day.

Here is Matt and Nine Proven Strategies for you to learn and grow from.

Your audience wants to know, first and foremost, that they’re dealing with a REAL business.

It all comes down to establishing trust and rapport more than ever before.

So, with that in mind…

Here are nine tested and proven strategies to increase your traffic and boost your conversions, specifically by getting your ducks in a row and conducting yourself like a legitimate business owner.

And with that said, your first strategy is to…

For starters, your online business needs to LOOK a lot more like a retail, physical, “brick and mortar” business.

That doesn’t mean you need to have a physical location, but it does mean you need to start to treat your business like a real business.

Here are a few tips…

  • Provide customer service and support
  • Communicate and respond to requests
  • Follow up on your Facebook ads when people comment

At the end of the day, online business is starting to look more and more like how a real, actual business is run, and less like a person sitting in their basement, pushing buttons, and making money online.

You don’t want to give your prospect the feeling that trusting you might not be in their best interest.

So the best practice is to answer any potential questions they have and provide real customer service, even when operating on a “solopreneur” level.

Starting in the early nineties, and until the last few years, the Internet was the wild, wild west and people were (comparatively) very trusting.

Those days are gone.

You need a LOT more credibility to do business.

So…how do you build your trust factor?

Well, you should always…

Now, if you’re just starting out, I don’t want to scare you.

I don’t want you to think…

“Oh my, I need to create this multi-million dollar company in the next six months with 24/7 customer service agents and a toll free number.”

That’s not quite what I’m saying.

But it does mean putting your face on the front of what you’re doing and providing some sort of personal interaction and accountability.

Even if it’s just following up with your prospects on the phone if they have any questions about your product or your opportunity.

So let your prospects know you’re a REAL person and you’re willing to connect with

them.

It’s that simple.

You can’t automate trust.

And on that note…

There used to be numerous Facebook “tricks” and “hacks” to make a quick buck.

Those days are gone.

Now you need reliable strategies (not “flavor of the week” tactics) to build a business.

What are these strategies?

  • Branding
  • Providing value
  • Regular Facebook Lives
  • Putting yourself out there and getting to know your prospects
  • Building a routine content calendar and sticking to it, rain or shine

That’s the kind of stuff that people on Facebook want to see in their News Feed.

…not some “hypey,” scammy ad.

Today, you want to focus on strategies that will last.

Facebook is not going to wake up one day and say…

“Okay, well, we’re going to stop everybody who’s adding real value to our users.”

These strategies are going to last a long time and simply not go away.

…which is how you want your business to run, right?

Furthermore, it’s never been more important to…

Imagine that?

Real businesses take the time to provide valuable content, instead of trying to “game” the system just to get an email address.

And here’s the deal…

Using shady tactics means generating low-quality leads.

Because if they don’t really know you, chances are as soon as you send them an offer, they’re going to jump right off your list.

Makes sense, right?

Let’s talk about “congruence” for a moment…

You see, as marketers, we are very passionate about what we do, and we’ve spent a lot of time learning.

So you need to keep in mind that your prospects are probably not speaking the same language you are right now.

What do I mean by that?

Take a term like “webinar.”

Well, MOST people don’t even know what a webinar is!
So if you’re advertising to somebody who isn’t an experienced marketer, you don’t want to use the term “webinar.”

Instead, say something like an “online lesson,” or an “online class,” or “online learning.”

Another example: “CPC.”

Most people outside of our industry don’t know what “CPC” (cost-per-click) is and they think it’s the mouth-to-mouth thing you do when somebody has passed out.

“Relevancy Score” is another unknown term.
But these are all terms that we use day-to-day if we’re marketing on Facebook.

Yet another example: “autoresponders” and “email follow-up sequences.”

Look, MOST people still think that broadcast emails are written and sent by a single person who’s pushing a button day-in, day-out—individually.

They have NO idea about how autoresponders work.

My whole point is this…

You know a lot already!

Sometimes it might seem like, “Man, I’m so new to this.”

But you have NO idea the number of people who can benefit from YOUR knowledge.

You are NEVER going to run out of customers

…and you’re not too late to get into the game!

Your customer base is not going to dry up and your business can grow beyond your wildest dreams.

I know that’s kind of “corny” to say, but it’s all about thinking abundantly, and it’s realistic based on how many customers are out there.

It’s amazing what you can build with the power of the Facebook platform.

The kind of targeting you can do is expanding daily.

Facebook expects to overtake Google AdWords at some point in the near future.

I don’t know if you’ve seen this, but some people are being allowed to advertise in Facebook Groups now.

Granted, they have to be a member of that particular Group, and it’s something that Facebook is just testing right now.

It’s one of their many ideas for reaching a whole level of people you weren’t necessarily able to reach before.

So, to recap…

Giving people helpful content will not go out of style and will keep you relevant.

Now, this is super important when it comes to thinking about your content…

If you have a Facebook ad that’s not performing…

It’s probably because your prospect doesn’t quite understand the benefit, or they find what you’re saying just plain boring.

Boring is bad.

In contrast…

People are entertained by stories.

This is another strategy, it’s not just a tactic.

Ever since people sat around campfires in caves, they entertained each other wit

h stories.

Stories are something we ALL bond over.

Still today, people sit around camp fires and tell stories.

Right?

When you go to some sort of event and hear a speaker on stage—what is most captivating?

It’s when they tell a story from their childhood, or from their past, and relate it to some powerful lesson in their message.

This is true in your advertising, as well.

Whether it’s a YouTube video or a Facebook Live – stories capture attention.

They’ve done some studies on Facebook Live and the ones that have some sort of story get SEVEN times more engagement.

People also watch a lot longer.

They’re MUCH more interested to hear a story rather than yet another tac

tical training on…

“Five tips for getting more clicks to your website.”

What you’re doing is relating to them.

That’s the whole point of Facebook Live.

When it comes to network marketing…

You are in the people business

You want people to be attracted to you.

You want people to join your Facebook Live and go…

“Man that guy seems to really know what he’s doing, I bet he’s smart, I bet he can help me take my business to the next level.”

In order to do that, you’ve got to hold their attention and not be boring.

You need to deliver value and also be entertaining.

Now, when I say the word “entertaining,” don’t take it to mean you need to put on a clown hat, or dance a jig.

But you must hold your prospect’s attention.

The best way to do that is through telling stories.

Not only does it hold their attention, but it can also create a sense of bonding.

I know people who are absolutely brilliant story tellers.

And they’re brilliant because they’ve told stories over and over again.

They’ve told the same story over and over again, to the point where it is so well put together, and it’s so entertaining that you simply love listening to the story.
…even if you’ve heard it before.

Adding stories to your ads and Facebook Lives can be THE difference in gaining and keeping the attention of your audience.

Switching gears…

First, you need to define exactly what your “job” is.

Look, you’re a business owner.

And what does that mean?

Well, you’re CEO, you’re president, you’re the owner, and you probably take out the trash, and fix your own lunch.

When you first start out, you’re going to have to wear a LOT of different hats.
It’s very rare when you’re starting from ground zero to have a marketing department, a finance person, and a tech support team on staff.

You’re probably doing the majority of the work all by yourself

However, you can only go so far doing it all.

Yes, it’s entirely possible to get to six-figures by yourself.

I know several people who have done it before.

But, if you want a seven-figure business, you won’t be able to do it alone.

Now, I’m not telling you to go out and start building a team of employees tomorrow.

But, it does mean you need to start thinking that way.

If you want to eventually get beyond that six-figure level, you’re not going to be able to do it alone.

I heard Ralph Burns give a really great talk on starting and running an agency.

He told how they took their agency from $300,000 to over $5 million in re

He told how they took their agency from $300,000 to over $5 million in revenue in two years.

In a couple more years they expect to be at ten million.

He said…

“Five years ago all I wanted to do was sit in a class and watch Frank Kern videos, learn how to push a button online, and make money sitting in the dark. My wife was getting really pissed about that, and things were not going so well. Eventually, I got over the fact that I could not do this alone. If I wanted to have a business that I could eventually grow, scale to seven-figures, and sell some day. There’s absolutely no way I could do it on my own.”

So what he did was start finding strategic people he could partner with.

He defined what the very perfect internship might look like…

“When you’re managing $30,000 of a client’s ad spend per month, it can be a little bit stressful. It’s not just something you can give to somebody else off the street when you’ve got your own way of doing it.”

He had to create some systems and processes for these people to go through.

What does that mean for you?

One of the ways I first learned how to do this was by simply making a list of menial tasks I needed to do.

For example, when I was teaching PPV (pay-per-view) marketing I would have to go to different websites and scrape addresses.

It’s a lot of repetitive work.

So I created this system:

  1. Find somebody on Upwork willing to work for $2 an hour to get some experience
  2. Pay them $20 and say, “Here, for ten hours scrape as many URLs from XYZ website as possible”

I started to learn how to manage people, and then I would focus on other things that were going to have a much higher impact on my business, versus doing some of the more basic menial tasks.

So that’s one way you can get started.

If you’ve got a little bit of extra money, follow this simple system:

  1. Think of the tasks you can explain with easy written instructions
  2. Go on Upwork, find somebody and give them a task to do
  3. See how well they do, repeat, or start again from scratch
  4. Spend your time on more important tasks

Not only are you going to save yourself some time, but also you’re going to get into the mindset of how to manage other people.

If you want a million dollar business, you’re going to have to hire, because you won’t be able to do everything all by yourself.

Once your systems are in place, you can plug in new people as needed.

If somebody up and leaves, their work is documented.
While the transition might not be 100% smooth, you can get somebody else in there really easily without having to worry about…

“Oh crap, I’ve got to train this person right now; I just lost six months.”

This is a good way to free up time so you can work on the most important parts of your business.

That is your job; running your business.

Not performing mundane tasks all day.

For simplistic tasks, you can use Fiverr, but for anything else, I suggest Upwork.

You can also find reliable workers by asking for recommendations from other marketers.

Make the decision to be ready when the time comes to start outsourcing the work.

Back to your customers…

When you’re trying to connect with a prospect, don’t immediately try to make a sale.

Instead, start a conversation first.

By this point, you’ve probably heard the analogy of walking up to somebody you just met and asking them to marry you.

Well, it remains true to this day.

Online business is becoming more “human to human,” instead of “business to business.”

Even a 100% online system requires a personal touch

Some hand-holding is often required to make a great first impression.

And the companies that do this well are the ones that are currently winning.

Customers are more skeptical than ever and they also have the ability to research products more than ever before.

And if they’re researching “Product A” and find somebody else who’

s also selling “Product A,” but who reached out and actually talked to them, who do you think they’re going to buy from?

Right, the seller that reached out.

So your best bet is to make a great first impression on your prospects.

If you connect with them and position yourself as an expert, then you’ve built a relationship with them.

Now they see you as an authority, and when it comes time for them to buy they’ll think of you.

You’ve always got to remember, not everybody is ready to buy immediately with credit card in hand.

A lot of times they’re still unaware your product exists

or how it will help them.

But when it comes time to buy, you want to be the seller they remember.

Your goal should be to start a conversation, not close a sale.

Always focus on providing value

…and being memorable.

Ask if there’s anything you can do to help them.

Eventually, when it comes time to buy, they’ll come back to you.

…if they see you as someone of value or somebody that can take them to that next level.

Versus somebody that offers nothing apart from…

“Buy my shit, buy my shit, buy my shit!!!”

I think that’s the overall goal:

Don’t be afraid to reach out to your prospects, even if you’re afraid to call people on the phone.

Even if it’s just a simple Facebook message.

Don’t be afraid to help people, even if they aren’t your leads.

It will help build your reputation as someone who gives value and knows what they’re talking about.

Finally, don’t forget to…

You’re not going to get to where you want to go without asking for the sale.

There comes a point when it’s time.
This is a skill that comes with practice.

You’re making a bold request and you’re asking for a commitment, but at the same time, you don’t want to ask too early, so it’s a balancing act.

There are people that just want to run a Facebook Page that’s a generically about network marketing.

You can make money, sure, but it’s not the best way.

It’s a lot different when you put your face out there by doing Facebook Lives, and then retarget those viewers to your blog posts.

You want your prospects to see your actual name and smiling face on your Facebook Page.

Then you’ve provided value first and they’ve seen what you have to offer.

Now they know who you are.
Now when they see your capture page or a blog post they’re going to say,

“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”

Even when you’re doing Facebook Lives, there’s nothing wrong with asking for the sale.

But you can’t get depressed because somebody doesn’t buy the first time around.

Sometimes it takes many touch points before people are ready

.

Everybody is on a different timeline.

Bottom line…

Traffic and conversions is all about building relationships and giving value

…then finally knowing when to ask for the sale.

By following the above strategies you demonstrate:

  • You’re a real person
  • You have a legitimate business
  • You’re fun and tell interesting stories
  • You can relate to others and understand their problems
  • You offer value and have the authority to close a deal

At this point, why wouldn’t your prospects want to do business with you and buy your products?

Now, I know that everything I shared was pretty high-level today.

But it’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.

But if you’d like help with the technical side of running traffic, I recommend taking us up on an over-the-shoulder tour of…

Our highest-converting ads (and their most congruent content & landing pages)

Here at Elite Marketing Pro, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop

Which is hosted by none other than Tim Erway, our CEO, and co-founder.

Simply pick a time and register right here.
You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: trust is a big piece of the puzzle.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

What did you get out of Matt’s blog? I am eager to hear about it. Call 720-507-8231 or email me.
God bless you,
Connie Suarez
720-507-8231

Don’t Leave Your Friend or Your Business Hanging; Execute a Confidant Close

What is the part of recruiting you most struggle with?

The close may not be at the top of your list.

But if it isn’t, I suggest that’s because you seldom get to the close.

The close and follow up are the most important though. If you don’t close you leave your friend and your business hanging. And a good close should always schedule a follow-up. If you schedule a follow-up your friend will know what to expect and so will you. You will have made yourself accountable to your friend.

How likely are you to let a scheduled follow-up slide?

But, you may not do a close because:

  • You think the close is getting someone to sign on the dotted line.
  • You lack confidence.
  • You don’t know what to say.
  • You have a resistance to asking for them to buy from you.

You may have other reasons. Those were my hang ups. But yours are probably similar.

You think the close (1)You think that the close is only about getting your friend to sign up as a customer or business partner.

We do hope for that. But if you understand that getting to that point is a process that may take time and multiple contacts, then the close becomes summarizing where you are in that process.

Stop thinking about the close as signing up a customer. Think of the close as ending this contact with your friend with you understanding what your friend is looking for and her understanding what you are offering.

For example, you have shared your weight management regimen with your friend who confided that she wanted to lose some weight.

But you realized that you needed to gather information from her first. How much weight does she want to lose? Why does she want to lose it? What weight loss plans has she used in the past? Have they worked?

You learned that she has used some products that made unrealistic claims. She even got her system out of balance with one program.

She is wary of anything new now.

So, your close would be agreeing to send her links to your product information. She says that she can look it over on the weekend and has next Tuesday off. So, you set up a follow-up call with her on Tuesday at 1 p.m.

You have conducted a Confident Close and scheduled a follow-up. You are ready to help her move forward in the process that may or may not lead to a sale for you.

You have been successful because you put serving your friend’s needs first. She will receive the info she needs and have an opportunity to tell you what she wants to do next. You can guide her as you sense what she truly wants.

Or perhaps you have learned from your friend that she is happy with her job and not worried about finances. She doesn’t want to buy your product.

You have done a great job learning all that. Now the goal of your close is to keep a healthy relationship and an open door for sharing in the future.

Feel your friend’s happiness in her job. Then express your happiness for her. Tell her you are looking forward to seeing her at the class reunion next month. Then ask her to keep you in mind if she decides that she wants to buy your product in the future. Close by asking if she minds if you keep her in the loop.

You have completed a Confident Close and have an informal follow-up.

You lack confidenceYou lack the confidence to move forward with a close.

When you understand and use the Five Listening Skills, a Confident Close will begin to feel natural.

The key is to focus on the needs of your friend, not your desire to win the contest your company is sponsoring. If you want to win the contest, the key is to serve as many people as you can, not pressure the people closest to you.

you don't know what to sayYou don’t know what to say.

There is no script for a Confident Close. We can be helped by hearing the testimony of others who have had a Confident Close. But what worked for them probably won’t fit the next situation you are in.

Instead, you will need to listen to your friend using the first four Listening Skills, Reflective Listening, Interpretive Listening, Helpful Questions, and Supportive Feedback so that you know how to execute a Confident Close.

Relax. Focus on helping your friend.

you have a resistanceYou have a natural resistance to asking people to buy from you.

You can ask folks to give to your favorite charity, can’t you?

So can I. But my favorite charity used to be my employer. I always struggled with doing fund raising while I was the director because one way or other donations were going to help pay my salary.

I wish I had known then what I know now.

You must focus on the benefit to others, not yourself. If what you are selling wouldn’t benefit your friend I’ll bet you wouldn’t be doing it. Am I right?

So once again the Five Listening Skills are going to help you focus on your friend. If you hear that they don’t want or need your product or opportunity, your close is going to line up with that truth. A good friend and a professional network marketer will schedule a follow-up.

Your Confident Close might sound like this:

“It’s been good catching up with you. It sounds like ABC products and opportunity aren’t a fit for you right now. Do you mind if I keep you in the loop? I would love to work with you if anything changes.”

You won’t use a script for your Confident Close but you may use one of the other Five Listening Skills to begin it. Here is an example:

Your friend has explained how badly she wants to quit her job and stay home with her children. You have listened to her with each of the listening skills and learned that her boss keeps adding more tasks and she feels exhausted when she gets home. Her husband is open to her doing something from home. Then she throws up her hands and says there is no way she’ll ever be able to quit.

Reflective Listening:

You: There’s no way you’ll ever be able to quit.

Her: I honestly don’t see a way.

You: If I can get a friend of mine who has managed to fire her boss would you be interested in talking to her.

Her: I guess it can’t hurt.

You: Let me text her and see when she is available. [You set up an appointment for a zoom meeting at a time that works for both. You have just closed and scheduled a follow-up.]

Interpretive Listening with the same scenario above:

You: It seems to me like you really don’t want to keep things the way they are.

Her: No. I don’t. It just seems so complicated.

You: What if there were a systematic way for you to get there, would you and your husband be willing to make some sacrifices to make it happen?

Her: Oh, me and my husband. You think he could help me?

You: Lots of couples are doing it. Some of them are committed enough that eventually, both can work from home. How about I come by and visit with your husband? I could get my sponsor on a video chat and she could tell you how she and her husband did it. Of course, it would take time and sacrifice.

Her: Yes, do come by. How about eight o’clock?

Helpful Question with the same scenario except you are video chatting on zoom:

You: What would you be willing to give up to make a change in your life?

Her: Hmm. I would need to think about that.

You: It sounds like you aren’t ready to give up on your dream of quitting your job.

Her: No. I guess I’m not.

You: Let’s figure it out together. How about I send you a link to a video presentation by a mom who made sacrifices so that she could stay home. It took time but you might be encouraged by her story.

Her: Sure. Send me the link.

You: Great. Then let’s get back on zoom and strategize your future.

Her: I like the sound of that.

You figure out a time that works for both of you. Boom. You have executed a Confident Close and scheduled a follow-up.

Supportive Feedback with the same scenario:

You: What I hear you saying is that you really want to find a way to quit your job but you don’t see a way to do that. I believe that you could do it. I won’t lie to you. It would take hard work and sacrifice. I know of women who are doing it even if they have multiple jobs. When can we meet again to talk about how it would look for you?

You set a time. You have made a Confident Close and scheduled a follow-up.

As you can see there are many different ways to approach one scenario. That demonstrates why a script just doesn’t work. But the Five Listening Skills fit every scenario.

And a word on your follow-up session. You should begin your follow-up with the whole listening process.

You must still release your agenda and use the Five Listening Skills. Trust the process.

Listen, close and follow-up. Listen, close and follow-up.

You will get there. You will feel successful if you release your agenda and help your friend find the best decision for her.

Remember that it takes on average of six contacts for people to decide. You will get there.

But at each stage, you are successful if you release your agenda and help your friend find the best decision for her.

Practice makes good. More practice makes better.

Practice Scenarios:

These scenarios give you information that you would glean from using the Five Listening Skills. Now you choose how to begin a close using one the first four Listening Skills. Make a Confident Close using from each of the Listening Skills: Reflective, Interpretive, Helpful Question or Supportive Feedback.

  1. Your friend wants to lose weight and you have a weight management regimen that has worked for you. You have learned that she wants a program that is healthy. Begin a Confident Close to schedule a way and time to share information with her.
  2. Your sister wants to travel more like you do. You have learned that she isn’t sure that her position at work is going to be continued next year. She is feeling frustrated and powerless.
  3. You met a server at your favorite restaurant and invited her to look at your business opportunity. She agreed and you have learned that she is working her way through college. But she is wondering if there will be a job when she graduates. What will she do about her student loans?
  4. You have been friends with a school friend you had talked to in years. You called her and caught up. She told you she wants to retire but her retirement fund won’t pay out as much as she wants. You learn that she would feel able to retire with an extra $500 a month. You ask her if she is open to looking at what you are doing to secure your retirement. And she tentatively says yes.
  5. You are having coffee with friends. One stays longer than the rest and you start talking about her husband’s job. She says that they are tired of his constant travel. You sense that she is ready for a big change.
  6. You are so impressed with the helpfulness of one Walmart cashier that you choose her line even if it longer. You are on a first name basis and sharing baby growth progress. She is so good at what she does you are surprised to learn that she hates her job. She apologizes for saying anything but tells you she is having a bad day. She wants to be home caring for her child.
  7. Your neighbor comments on how much weight you have lost. She says that she wants to go shopping but doesn’t want to buy the size that fits her now. She would like to be a size smaller.

Whew! We have covered all Five Listening Skills.

Remember that you can’t effectively use a script because your prospects won’t have a copy of the script. Instead, you need to listen, listen, listen. You need to release your agenda. You must have a servant’s heart. Listen to hear what your friend or family member wants and then want it for them.

Your goal should be to learn your prospect’s agenda and help them either achieve it or help them see that there might be a better option for them. And you need to be prepared to encourage them even if they sign with another company.

Although you can’t memorize a script you should learn the Five Listening Skills and practice them.

You should practice them until they come naturally. Then you will move through a successful business chat with your friends and family without alienating them.

There is one more section of the Five Listening Skills coming soon. We will focus on how to use the Five Listening Skills both offline and online.

I value your input. Feel free to call or email me.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

If you find value in this post share with others.

If all your friends jumped off a cliff . . .

Your mother may well have thought that when you joined a network marketing business.

Today, I may sound a little bit like your mother.
If all your friends in your network marketing business have home meetings, does that mean you must have home meetings?
If all your business leaders called everyone they knew and asked them to watch a video, does that mean that you must call everyone you know?If all your business leaders
If all your upline have adopted Eric Worre’s strategy, does that mean you should?
I hope you answered with a confident no. But it’s okay if you didn’t. I didn’t come to this understanding quickly.
I had home meetings, called everyone I knew and met along the way, I embraced Eric Worre’s strategy but never really adopted it.
I suppose that is when I was beginning to doubt that the gospel of “old school network marketing was the only way”.
I was gaining confidence that it was not heresy to look for another way. And look I did.
I bought Eric Worre products. I recommend Eric Worre’s Network Marketing Pro. But I could never get into it.
I got Savvy Network Marketing training from Sonia Stringer. Sonia’s approach is much more me but it was lacking something.
I found what I was looking for in Attraction Marketing by Elite Marketing Pro.
And I gained a new set of voices to follow. Hopefully not off the cliff.

But your mother and mine are right. We shouldn’t follow our friends and mentors off the cliff.

You sense I have a point and hope I get to it soon and hopefully clearly.
Well, here it is.

You must find what works for you in building your business and then work it. You must understand that what works for you may not work for your new recruit.

You should give yourself permission to do what works for you and not feel pressured to do what may work for others but is not true to who you are.You should give yourself
You are free to evaluate all of the ways to build your business and implement what you want to do.
It is obvious that old school network marketing has been very successful in the past. So successful that you would be foolish not to consider using it to build your business.
Eric Worre is a genius Network Marketing Pro. He has strategies that still work.
Sonia Stringer has an approach that may help you.
We have more strategies and mentors and coaches available to help us grow as pros in this profession than ever before.
That is good news and bad news for you.
The good newsThe good news is that you do have lots of choices and that there is something out there that will work for you.
The bad news is that you may need to go through some trial and error before finding what works for you. That isn’t real bad. It does mean that what works for your sponsor may not work for you.
A lot of people in my company worked and did a lot of their calls in the car during their commute. I didn’t have a commute and making phone calls while driving doesn’t work well for me.
What were you taught that didn’t work for you?
What comments have you heard that implied there is something wrong with you because a specific strategy worked for your upline but it didn’t work for you.
Since I have partnered with Attraction Marketing by Elite Marketing Pro, I have shed those ignorant comments.
I am realizing that no matter how successful someone is, their way of achieving success may not be yours.
I have become so independent in my thinking that I am questioning Ferny Ceballos who wrote Attraction Marketing Formula.
In fact I am questioning something said in a blog about Multi-Dimensional Advertising on Facebook I posted on my site a day or two ago. It is this blog that triggered the line of thinking I am sharing with you today.
Ferny made a strong case for doing Facebook Live. I am not convinced. I believe that we need to have a multi-dimensional presence. I believe that we need to make use of all the tools that are available.
If, that is, they work for us. If they are consistent with who we are.
So, you are a work in progress.You are work in progress You need to find who is doing what you find consistent with who you are. Then learn from them.
That may include writing a blog every day or doing a Facebook Live every day.
It could mean that you go to where people are and meet strangers and invite them to look at what you do or calling your family and friends again.
Back to the good news. You have many choices. Your challenge may still be to figure out what it is.
I have although I am still in tweaking mode.
I value your thoughts on this topic. Feel free to call or email me.
God bless you,
Connie Suarez

“Multi-Dimensional” Advertising for Building a Massive Following on Facebook

 [Here is another spot on blog from my mentor Ferny Ceballos.] 20170608_210210

One of the pillars of success for today’s network marketers and direct sellers is to start building their own following using social media.

So if you’re posting updates to Facebook and hoping—fingers-crossed—that somebody actually sees them (and wants to sign up or join your deal), then this post is for you.

Because I’m about to show you how you can quickly build an audience of hot, pre-qualified prospects, in a predictable way, that you can actually control.

(All without breaking the bank.)

Okay, so what does “multi-dimensional” advertising even mean?

Well, if you’ve ever spent any time in the Ads Manager, then you might have noticed that…

Facebook is not just a “one-dimensional” platform.

In fact, there are a dizzying array of options in terms of what type of ads you can run.

However, despite how complicated it all looks at first glance.

Fundamentally, there are only…

Three types of ads you should (always) be running on Facebook

Now, the reason you should be simultaneously running three types of ads is because you have to take a more complex approach to advertising on Facebook, because it’s a social media platform.

And on social media, first and foremost, people are looking to connect with other human beings.

They’re NOT looking to buy anything.

They’re not even looking to opt-in or register for anything.

Honestly, they’re not actively looking for anything!

This is unlike when somebody goes to Google and says, “How do I do this?” or “Where can I buy that?”

That’s not the case with Facebook.

People perusing Facebook are not looking for anything specific:

They’re browsing, catching up, wasting time, stalking their ex, etc.

So, in order to effectively advertise on Facebook, you need to first build up rapport and desire.

How do you do that?

Well, first you need to create a…

The likes campaign might seem like a waste of time and money for some people who are first getting started.

We hear this a lot.

And maybe you’ve even run a likes campaign and asked yourself…

“Why am I doing this Likes campaign, it’s not leading to anywhere, is it just a waste of money?”

But here’s what you need to keep in mind, though:

You’re building a subscriber base!

This is similar to collecting email addresses.

With a Likes campaign, you’re building an audience of people who want to follow you.

So, when you run a Likes ad, you’re announcing to the world…

“Hey, I’m here, and this is what my mission is: I’m here to help people do x, y, & z.”

And, in response, people are saying…

“Yeah, that sounds interesting, I’d like to learn more!”

That’s it!

Once they like your ad that means they’ve now started to follow you on Facebook.

Now you’re building a contact list.

And you’re able to follow-up and promote to those people just like you would with an email.

Except, it’s not an email, it’s on Facebook.

So, to recap:

A Likes campaign is all about building an audience.

Next, with a content campaign, you’re focused on spending a portion of your ad budget to deliver valuable information to as many people as possible.

This could be through a blog post, a Facebook Live, or through a video you upload.

And as a result of delivering value, people will interact with your content, and you can turn them into an audience to follow-up with.

So, even with your content campaigns, you’re building an audience.

It’s exactly like a sales funnel.

If you’re familiar, a sales funnel consists of (at minimum) a capture page and an email follow-up sequence.

When somebody opts-in, you’re building an audience you can contact through email, and you follow-up via regular broadcasts or an autoresponder sequence (or both).

To add value you provide helpful, compelling information and hopefully your subscribers want to invest further with you.

On Facebook, you’re doing essentially the same thing, but you’re doing it with your advertising:

  • You’re running a likes campaign to build an audience of fans
  • You’re running content campaigns (Lives, videos, and blog posts) because you want people to interact with your content, and you turn those interactions into an audience you can then follow-up with

Once you’re building your audience, it’s time to begin converting that audience into subscribers and customers.

And that conversion process starts with a…

A lead generation campaign is when your ad points directly to a capture page where you offer something of value in exchange for their contact information.

And once they subscribe, the goal is to get them to buy something from you through your ongoing communication and promotions.

That’s it—those are the three types of ads you consistently need to be running on Facebook.

Now, here’s an example of this strategy in action…

This process is why we do our daily Facebook Live, “The Daily Dose of Awesome”:

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Felitemarketingpro%2Fvideos%2F1719509671397595%2F&show_text=0&width=560

This is our vehicle for putting value out into the world.

We’re teaching people what we know.

And guess what…

Every single person who watches this video gets added to an audience inside our Facebook account, which we can then follow-up with.

This allows us to run ads that say…

“Hey, if you liked our Daily Dose of Awesome, check out this free report on how to generate prospects and leads using the Internet, and recruit through social media.”

This is what’s called a retargeting campaign.

And it’s extremely effective because you’re…

Only advertising to the people who have already “raised their hand” and expressed an interest

My friend Vince Reed calls this whole methodology an “ad funnel,” because as mentioned above, you’re turning your ads into a funnel in and of themselves.

What’s the advantage of this approach?

In case it’s not clear, you want to do this because it warms up your leads and and also builds a following you can tap into in the future.

So not only will you have your email list, you’ll also have your entire following on Facebook.

This becomes extremely powerful when you’re doing any type of promotion or making any type of special announcement.

Once you have an audience, which you’ve built up over time, they’ll be receptive anytime you have something of value to share.

As a business that’s really good, because it can lead towards more transactions, more sales, and more subscribers for your email list.

You want followers who are engaged and don’t want to miss anything you have to share.

It’s extremely predictable and profitable.

That’s why you need to have an “ad funnel”

So, to recap: before you run a conversion campaign that sends your audience to a capture page…

  • You need to run a Likes campaign
  • You need to be promoting content and giving value to your followers

Now, I know it might seem like a pain in the *** to some of you.

If I’m being honest, I resisted doing daily Lives for a long time.

I wanted some sort of guarantee that it would work; I didn’t want to be wasting my time preparing every single day.

But I made the decision that I needed to do it, and it’s now over a year since we’ve been doing these lives every single day.

And you know what?

My first Facebook Live only had six people on it!

Me, a “big Internet guru,” and only six people showed up!

I was like…

“Wow, I’m supposed to be making millions on the Internet and I can’t even get much of a following on Facebook?”

But here’s the deal…

It takes time and consistency to build up an audience.

Because the audience following you through email or through another platform is not necessarily going to be the audience that follows you on Facebook.

So realize that it will take some time to build up your Facebook audience.

It’s vital that you always have something of value to share too.

So maybe you don’t want to create new content every single day.

Maybe you only want to create content once a week and then you need to promote it.

So let’s say you do a Live show, whether people show up or not, you need to promote it to your potential audience using Facebook ads.

How do you promote your content?

So as an example, after you broadcast a Facebook Live, you run a “Boosted Post” to the audiences you want to share with.

Again, this builds rapport with those audiences, and you’re also building an audience of viewers, which you can then follow-up with.

That’s how we leverage our Daily Dose of Awesomes, that’s how we keep bringing in more and more people, and that’s how our audience (and business) continues to grow.

Don’t worry if somebody doesn’t show up, people will eventually show up.

The thing is, you have to do it.

And more importantly, you have to promote it, and then follow-up with lead generation.

Now, if you want to know more about building ad and sales funnels…

I invite you to sign up for my free online recruiting bootcamp.

You’ll find more nuts-n’-bolts training on how you can start using Facebook to grow your audience, and generate prospects and new recruits for your business.

In fact, I’ll share exactly how I passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.

These are the exact funnels I’ve used to create a world-wide brand and over 14 million dollars in revenue.

And you too can use these same tactics to help produce huge results and change your life.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-day bootcamp.

And if you found this content helpful, I would love to read your comments below!

 

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

FERNY CEBALLOS

Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

The Power of “Let’s” in Building Your Business

You have heard not to make it about your company or product. You have heard that you need to invite them to join you.

But maybe you haven’t fully bought into that thinking. After all, you have amazing products and an awesome comp plan.

But your friend could join someone else who has an amazing product and awesome comp plan unless you invite them to join you. You probably have already experienced the disappointment of losing your best prospect to someone else.

You must believe that you have something that no one else has. You do, you know. No one else is you.have

And you are amazing and awesome. If you don’t know it yet maybe that is why God brought network marketing into your life.

It’s true.

I had to learn how much I had to offer by going through the struggle of inviting people who wanted nothing to do with what I was pitching – selling.

That is a story for another day. Today I want to sell you on the power of “let’s”.

My Chihuahua Max brightens my day and teaches me lots of lessons.

He is very social and wants in and out of the house so that he can bark at people passing by.

Max lets me know he wants out by scratching on the door.

The thing is he doesn’t always go out when I get up and open the door. I stand there with the door open and he sits looking at me.2017-04-28_0831

I close the door and go sit down.

You guessed it, he soon scratches on the door. I go open the door and he sits looking at me. I close the door and go sit down.

Max has heard the phrase, “Rinse and repeat.” He scratches. I open the door. He sits.

So, you will figure out that I am a slow learner when I tell you that I eventually – we are talking months – thought to say as I stood by the open door, “Okay, Max, let’s go outside.”

Voila, Max rushed out the door, stopped a few feet out and looked back at me as if to say, “Well, are you coming?”

Yes, Max wants to go with me. He doesn’t want to go outside alone. He is social and wants company.

Translate that lesson to network marketing.

Your friends are social.

They don’t want to do network marketing. They may not be driven to make money.

But they do want to do things with you.

Two cheerful women drinking coffee and talking in cafe
Listen to your friend. Learn what she wants.

Listen to your friends. Learn what they want. Then say, let’s do that together.

For instance, you hear your friend talking about wanting to quit her job and stay home with her kids. Let her know that you are listening by not offering suggestions too soon.

Ask a question that will help her give you more information.

Then let her know what you hear her saying and suggest what you would like to help her with.

Be aware of your motivation. Network marketing isn’t for everyone.

But if you have listened well you can say something like:

“It sounds like you are determined to make some changes in your life. You have my support. I am working towards that goal too. How about I share with you how that looks for me. Then let’s work together to fire our bosses.”

“You seem to be willing to work really hard to stay at home with your kids. You might just be a good candidate for what I am doing. Let’s look at it and see.”

You get the idea.

If you are still reading this I know you see the value of “Let’s”.

You will also agree that we need to be better listeners, right?

So, let’s learn together.

Have you been reading my blog series on Five Listening Skills?

With these skills, you will be an effective listener. You will discern what your friend wants and therefore how you can support her in achieving that.

I am working on the fifth Listening Skill, Confident Close. Then I will have a post that explores how to put the Five Listening Skills together both offline and online.

As you read these blogs you may wish that you can practice them with others who are on the same page. You probably will have questions. Others will also.

So, I am inviting you to join me in creating six webinars to teach these Five Listening Skills and practice them.

These webinars will be excellent training tools so that you can duplicate on your team.

Interested?

Email me if you want to be part of this project. I will be selling the webinars to other but for those who join me live, I will give them license to use them as training for their teams.

Let’s do this together!

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

If you find value in this share it with others.

Good Intentions, Good Character and How Newbies Can Lead Even as They Struggle!

Are you struggling seeing yourself as a leader in your MLM business? If you aren’t someone you know is. This story is for you and them!

Last night, I listened to a Monday Night Mojo hosted by Chef Katrina, Director Client Experience, at Elite Marketing Pro.

Chef Katrina got transparent and shared that she signed up for a half marathon and did no training for it.

She had already completed a half marathon. She knew what was involved.

Her commitment seemed genuine. She had registered for the marathon which was in Dublin. She had booked the travel details. She made the trip. But last night she confessed that she did not do one day of training.

Needless to say, when the day of the race came she was not prepared.

After half an hour, she was “sucking wind”. She wasn’t even sure that she could finish by walking.

I am not sure what she would have done if a fellow runner hadn’t approached her for help.

 

vogel
This is not Chef Katrina helping the runner. It is one of many photos of runners helping runners. It is a  highly praised activity.

The woman asked Chef Katrina if she was going to finish by walking and if she could join her.

 

The woman told Chef Katrina that she wanted to finish but in her last half marathon, she had been swept. Apparently, a runner has only a certain amount of time to complete the run. If they are still on the course at the end of that time they are picked up or “swept.”

Apparently, a runner has only a certain amount of time to complete the run. If they are still on the course at the end of that time they are picked up or “swept.”

Chef Katrina was unprepared physically to help herself complete the course. She had no way of knowing what kind of pace she needed to finish without being swept.

But Chef Katrina was prepared with good character.

She agreed to help her fellow runner, even though she was clueless how she was going to finish herself.

But she took on the task of helping someone else finish and when the other runner successfully crossed the finish line so did Chef Katrina.

Chef Katrina went to Dublin with good intentions. She packed her good character. She came prepared to run a half marathon and ended up helping someone else do the same.People with good intentions make promises. People with good character keep them.

You probably didn’t take MLM Best Practices in college. They didn’t even offer Network Marketing 101.

So when you signed up with your MLM sponsor you knew more about your friend than the industry you were joining.

Then you learned exciting info about your company, its products, and comp plan.

It was your excitement that drew your team to you.

You obeyed the cardinal rules of MLM.

  • Attend all the events
  • Don’t quit
  • Set goals
  • Invite everyone you know

And yet . . .

You don’t seem to be any closer to those goals and you feel inadequate as a leader of your team.

You are “sucking wind” and you are only at the beginning of the race.

You aren’t sure how you will reach your goals let alone get your team to theirs.

You are afraid you will be “swept” when momentum comes.

Countless MLM leaders will tell you that you don’t need to be at the finish line to help others get there.

You just need to be headed in that direction.

Untitled design (1)Fortunately, you are in a profession where there is a culture of helping. The comp plan of most companies rewards up line (and in some like my company) even cross line to help others.

So as you see someone who is struggling, come along beside them and help them with what you have learned.

Help them achieve what they want to accomplish and your goals will also become reality. Focus on their success.

Chef Katrina’s run must have been hard even after she started helping someone else. But maybe she only finished because she saw herself as responsible for someone else’s success. She was focused on getting the other runner across the finish line.

How will you use Chef Katrina’s story to motivate yourself to keep “running your race?”

 

Feel free to call or email with your comments or questions. I value your input.

God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

If you find value in this blog share it with others.

Labor Day Quotes

ConnieMax.comNo man needs sympathy because he has to work, because he has a burden to carry. Far and away the best prize that life offers is the chance to work hard at work worth doing. – Theodore Roosevelt

Every job from the heart is, ultimately, of equal value. The nurse injects the syringe; the writer slides the pen; the farmer plows the dirt; the comedian draws the laughter. Monetary income is the perfect deceiver of a man’s true worth. ― Criss Jami

My father taught me to work; he did not teach me to love it. ― Abraham Lincolnlincoln-memorial-vertical_M1V8zvOO

If any man tells you he loves America, yet hates labor, he is a liar. If any man tells you he trusts America, yet fears labor, he is a fool. ― Abraham Lincoln

Man is so made that he can only find relaxation from one kind of labor by taking up another. ― Anatole France

The economics of industrialized countries would collapse if women didn’t do the work they do for free: According to economist Marilyn Waring, throughout the West it generates between 25 and 40 percent of the gross national product. ― Naomi Wolf

Nothing is born into this world without labor. ― Rob Liano

“Ah? A small aversion to menial labor?” The doctor cocked an eyebrow. “Understandable, but misplaced. One should treasure those hum-drum tasks that keep the body occupied but leave the mind and heart unfettered.” ― Tad Williamsvoltaire-297

Our labour preserves us from three great evils — weariness, vice, and want.” ― Voltaire

As the sun shines I will make hay
To keep failure at bay
For there remaineth a pay
For my honest toil each day. ― Ogwo David Emenike

There is an abandonment, an escape, that physical labor bestows. ― Steven Gould

Be a worthy worker and work will come. ― Amit Kalantri

Persistent work always brings a person successful results ― Sunday Adelaja

Whether you are working, relaxing or playing, have a blessed and safe Labor Day.

Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com

Share this blog if you find value in it.

How often do you make someone feel important?

And why should you make them feel important?

If you are Dale Carnegie, it is to help you influence them.
Or you may want your motive to be a little less self-serving. I can relate.
But if you are like me you want to influence others with great products and great income producing opportunity.Vip Keys Show Influential Of Very Important Person
We believe that what we are sharing has the potential to improve lives, don’t we?
And yet, if you are like me, you are tempted to hold back because you will also benefit.
Can you relate? I thought so.
I have one piece of advice for you.
Get over it.

You have something you are supposed to share. Get on with it. And while you are at it, learn to do it effectively.

Dale Carnegie has this book you may have heard of, How to Win Friends and Influence People.
One of his points was that when we make people feel important that we influence them.
Cool or manipulative? I vote for cool.
Because when was the last time someone made you feel important. Was that not awesome?
So, as we begin a national holiday let me challenge you to make one person a day feel important.
Start making that a habit without looking for ways to benefit. Just become that person that makes others feel important.
I suspect that we could change the world that way.
So, here are some ways that you can make someone feel important:
  1. Pay attention to people.listen-to-me-sign-shows-notice-or-message_GkY4xNwO.jpg
    1. Turn off the electrical device that has your attention, look them in the eye, and listen to them talk.
    2. Notice the name of your cashier and ask them how their day is going, ask them if they must work this weekend, thank them if they do.
    3. When your family member speaks listen, express interest in what they say.
  2. Be respectful.
    1. Open doors.
    2. Thank other when they open a door for you.
    3. Say you’re welcome.
    4. Wait patiently in a long line.
  3. Express admiration for people.Great Job Note Shows Praise Or Approval
    1. Point out when someone does a good job, perhaps even letting their boss know.
    2. Congratulate someone who has just achieved a business or education goal.
    3. Tell someone that you have noticed their ability to do something.
  4. Ask questions about them.
    1. Give them a chance to talk about themselves.
    2. Focus on what they say.
    3. Keep eye contact and body language focused on them.
  5. Tie your questions with action.
    1. If they are important, you will act when you learn of a need.
    2. Your action may be providing something yourself.
    3. Or it may be referring them to someone who is equipped to help.
  6. Include them.
    1. Invite them to events
    2. Ask them to join you for coffee
    3. Ask their advice
  7. Treat them like your dog treats you.Cute dog
    1. Light up with a smile when you see them instead of wagging your tail.
My challenge is for this holiday weekend. But I hope that you and I will keep it going long after we get back to work.
Oh, that reminds me, do you get the weekend off? Or do you need to work?
Whichever, please be safe.
Feel free to call or email me.
God bless you,
Connie Suarez
720-507-8231
conniesuarez@prezzurepointz.com